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How Universal Audio Designs the Gear Trusted by the Pros

Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.

In this episode:

Host Adam Wakeling speaks with Rodrigo J. Ibieta, Director of Product Management, Hardware Products, at Universal Audio.

What to expect:

🟠 Product strategy insights for developing music hardware

🟠 Inside stories from Fender and Universal Audio

🟠 Tips on progressing in Product Management

Chapters:

00:00 Preview

01:00 Intro and background

06:47 Fender Acoustasonic stories

12:00 How Fender segments its customers

15:22 Product Strategy at Universal Audio…

The skinny

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