
How Universal Audio Designs the Gear Trusted by the Pros
Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.
In this episode:
Host Adam Wakeling speaks with Rodrigo J. Ibieta, Director of Product Management, Hardware Products, at Universal Audio.
What to expect:
🟠 Product strategy insights for developing music hardware
🟠 Inside stories from Fender and Universal Audio
🟠 Tips on progressing in Product Management
Chapters:
00:00 Preview
01:00 Intro and background
06:47 Fender Acoustasonic stories
12:00 How Fender segments its customers
15:22 Product Strategy at Universal Audio…
The skinny
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