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How a Local Bookstore Used Author Events to Beat Amazon
In this episode, Lucas and Luna dive into how a small independent bookstore in Portland, Oregon — Broadway Books — used in-person author events and a curated discovery model to not only survive but thrive against Amazon. They break down the specific numbers: 60 events per year, an average of 40 attendees per event, and a conversion rate of 70% from event attendance to book purchase. They also explore the economics of co-op advertising with publishers and how a $5 event ticket turned into $1,200 in average revenue per event. The hosts discuss why algorithms can't replicate the serendipity…
The skinny
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