Latest / Boardroom Conversations with Fexingo: CEOs, Strategy, and Corporate Leadership Explained
How the Ferrari Board Preserves Scarcity While Doubling Revenue
Lucas and Luna explore how Ferrari's board has managed one of the most delicate balancing acts in luxury business: growing revenue from €3.4 billion to over €6 billion in a decade while keeping brand exclusivity intact. They walk through the 2015 IPO, the deliberate production cap of around 14,000 cars per year, and the board's decision to expand into brand extensions like apparel and theme parks rather than volume. The conversation drills into a specific 2023 board vote that approved the Purosangue SUV — a move that risked diluting the brand's DNA. Lucas explains why the board…
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