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Tennessee Basketball Patches Bring Big Cash | SEC Basketball News
Tennessee basketball’s jersey patches are turning heads—and wallets—with a five-year deal worth over $3 million annually from Axle Logistics, a company founded by UT grads and a major employer of alumni. This isn’t just branding; it’s a strategic investment in student-athlete brand-building and real-world business skills. Coaches praise the Knoxville-based partnership for its deep roots and alignment with Volunteer spirit. The subtle patch design hints at a potential football rollout soon, paving the way for exclusive rights deals down the line as college sports’ business model evolves…
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