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The Middle Between Supply and Demand with Mike Darrow

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Transportation is freedom.

Mike Darrow, President and CEO of TrueCar, recognizes that automotive can often live in the space between supply and demand, where a dealership is looking to purchase cars in order to meet the needs of customers. And TrueCar has a lot of experience in that position. This conversation jumps around a bit, from the chip shortage to serving dealers to serving consumers to tracking the shopping journey to building community. The threads that tie it together are that transportation is freedom, and the car business cares about people.

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