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507: How Do Targeted Ads Work? Is My Phone Listening In?
We're asking the big questions about mobile advertising. Luckily, Ross Flynn of the Mobile Ecosystem Forum is with us to explain. Ross has a background in digital advertising, making him the ideal person to walk us through advertising formulas that pair ads with IPs.
He talks to Greg about programmatic advertising—not just what it is, but how the practice impacts the mobile market. And then we get to the fun stuff: How do these advertising practices actually impact the mobile market? Is mobile advertising evolving? Does it present unique opportunities?
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