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Fox’s Roku Bet Could Reshape TV | Raleigh News

Fox is betting big on its proposed $22 billion Roku acquisition, aiming to transform itself from a traditional media giant into a dominant advertising platform by securing direct access to 100 million households and powerful viewer data. While the market initially balked at the massive debt and complex integration, some analysts argue investors are overlooking the upside — if Fox can successfully merge operations, unlock synergies, and boost ad revenue, the stock could look undervalued. The real test? Whether Fox can maintain its prized sports rights and execute flawlessly in a rapidly…

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