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185 - Measure What Counts (Fundraising Metrics, Lead and Lag Measures, Goals): Andrew Robison
Happy 2026! Are you looking to strengthen your fundraising this year? Andrew and Rhen are back with a practical episode on metrics and goal setting that goes beyond typical New Year's resolutions.
In this episode, they break down the key metrics fundraisers should track to build a stronger program—including the important difference between lead measures (what predicts success) and lag measures (what shows results). Andrew shares realistic benchmarks for dollars raised, donor meetings, communication frequency, database growth, and more.
Whether you're new to tracking metrics or refining your…
The skinny
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