Latest / Hurdle with Emily Abbate / 166. Alli Webb, Co-Founder of Drybar & Serial Entrepreneur

Transcript

166. Alli Webb, Co-Founder of Drybar & Serial Entrepreneur · Hurdle with Emily Abbate

• 0:00
  Speaker 1: The only way through is through, and you just have
• 0:02
  Speaker 1: to like endure it, you know. I remember my mom
• 0:05
  Speaker 1: used to say, like this too shall pass, and that's
• 0:07
  Speaker 1: really what happens, you know, with time and space, and
• 0:11
  Speaker 1: you just got to get through it and accept it.
• 0:13
  Speaker 1: I'm sure you've heard resistance, you know what we resist persists,
• 0:16
  Speaker 1: you know, and I think not resisting it and just
• 0:19
  Speaker 1: like letting it be the way it is is just
• 0:22
  Speaker 1: the best way through.
• 0:38
  Speaker 2: Hey everyone, it's m You are listening to episode one
• 0:42
  Speaker 2: sixty six of Hurdle a Wellness a focused podcast Wris
• 0:45
  Speaker 2: it down with inspiring individuals to talk about big wines,
• 0:49
  Speaker 2: tough moments, and everything in between. On the show, what
• 0:52
  Speaker 2: you can expect vulnerability, motivation, and candid discussions with everyone
• 0:57
  Speaker 2: from top athletes and CEOs to aspire entrepreneurs and what
• 1:01
  Speaker 2: it really takes to follow your passions.
• 1:03
  Speaker 3: My mission is simple to inspire you to.
• 1:06
  Speaker 2: Be your best self, move with intention, and have some
• 1:09
  Speaker 2: fun along the way.
• 1:11
  Speaker 3: Today I am chatting with Ali Webb. She is a serial.
• 1:16
  Speaker 2: Entrepreneur, co founder of dry Bar, a new jewelry line,
• 1:19
  Speaker 2: Beckett and Quill Squeeze, which the Hurdlers may.
• 1:22
  Speaker 3: Be familiar with.
• 1:23
  Speaker 2: Because I had her co founder Brittany Driscoll on the
• 1:26
  Speaker 2: show and also co founder of Okay Humans and co
• 1:31
  Speaker 2: host of the new podcast Girlfriends and Business.
• 1:35
  Speaker 3: Nothing to talk about here, obviously, I'll be honest.
• 1:38
  Speaker 2: When I started Hurdle, Ali was on my original list
• 1:40
  Speaker 2: of dream guests, and how could she not be. I mean,
• 1:43
  Speaker 2: she is a powerhouse, and it felt really surreal that
• 1:47
  Speaker 2: when I started, the first day that I was in
• 1:50
  Speaker 2: my new studio in Brooklyn, I was able to have
• 1:54
  Speaker 2: my first recording with Ali web super super special.
• 1:57
  Speaker 3: In today's episode, we talk about so much.
• 2:00
  Speaker 2: I mean, if you are interested in entrepreneurship, then this
• 2:04
  Speaker 2: one is for you. I don't need to tell you
• 2:06
  Speaker 2: twice that the concept of dry bar taking care of yourself,
• 2:09
  Speaker 2: self care, that's a different side of a wellness than
• 2:13
  Speaker 2: something like sport. But I would argue these moments of
• 2:16
  Speaker 2: self care and giving back to yourself are equally as important.
• 2:20
  Speaker 2: She tells me how she got into business. She talks
• 2:23
  Speaker 2: to me about investing and growing multiple different companies and
• 2:26
  Speaker 2: how that impacted her in her personal life. She gets
• 2:30
  Speaker 2: really honest about her divorce and what it is like
• 2:32
  Speaker 2: to work with her ex husband. In the aftermath and
• 2:34
  Speaker 2: how they managed to still be great business partners up
• 2:38
  Speaker 2: to this day. And we talk about how Ali finds balance, which,
• 2:42
  Speaker 2: as you can imagine, again so many companies, so much
• 2:44
  Speaker 2: going on, can't exactly be easy. How she leads into fitness,
• 2:49
  Speaker 2: how her relationship with fitness has evolved over the years,
• 2:52
  Speaker 2: and she gives so much great advice in this episode
• 2:55
  Speaker 2: which I just cannot wait to share with you before
• 2:58
  Speaker 2: we get into it today, I do you want to
• 3:00
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• 4:12
  Speaker 3: Make sure you're following along with Hurdle over on social media.
• 4:14
  Speaker 3: It's at Hurdle podcast.
• 4:15
  Speaker 2: I am over at Emily Abody And with that, let's
• 4:19
  Speaker 2: get to hurdling.
• 4:30
  Speaker 3: Today.
• 4:31
  Speaker 2: I'm sitting down with Aliwebb. She is the co founder
• 4:34
  Speaker 2: of dry Bar, co founder of a new jewelry line,
• 4:38
  Speaker 2: Beckett and Quill. We'll talk about that today, co founder
• 4:41
  Speaker 2: of Squeeze, hosts of the new podcast Girlfriends of Business.
• 4:45
  Speaker 3: I mean, I feel like I could wrap about you forever.
• 4:49
  Speaker 1: I know, I have a lot of things on my
• 4:50
  Speaker 1: plate right now, which is funny because I feel like
• 4:52
  Speaker 1: I'm I don't have like an official job, but my
• 4:55
  Speaker 1: hands are in many projects right now, which is really fun.
• 4:59
  Speaker 3: It makes each day interesting, right.
• 5:01
  Speaker 1: Yeah, No two days look anything alike. I feel like
• 5:04
  Speaker 1: that's been the case for me for a long time,
• 5:06
  Speaker 1: but certainly more now. You know, there's just so many
• 5:08
  Speaker 1: different things going on in my life, and I'm very
• 5:11
  Speaker 1: very grateful for the position I'm in in this particular moment, for.
• 5:15
  Speaker 2: Sure, definitely, definitely. Well, I'm very grateful for you and
• 5:19
  Speaker 2: your time. It's a big day for me because I
• 5:22
  Speaker 2: recently moved into a new home and you are the
• 5:25
  Speaker 2: first person that I'm recording with from this home, and
• 5:29
  Speaker 2: it's ironic a little bit. I don't know if ironic's
• 5:32
  Speaker 2: the right word, but I have chatted about this on
• 5:35
  Speaker 2: the show before. When I started the show, I had
• 5:37
  Speaker 2: a list of like ten to fifteen guests that I
• 5:40
  Speaker 2: wanted to speak of, and you are on that original list.
• 5:42
  Speaker 2: And it's not every day that I get to talk
• 5:45
  Speaker 2: to someone that's on that list.
• 5:46
  Speaker 3: So it's just a really cool, full circle moment for me.
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  Speaker 1: Well, that feels good, Thank you so much.
• 5:52
  Speaker 2: I love it when I make a list, I know,
• 5:55
  Speaker 2: like a Forbes list, a podcaster's list.
• 5:58
  Speaker 1: I mean when I'm happy to be on any list.
• 6:00
  Speaker 1: I always it's a funny subject because it's such like
• 6:03
  Speaker 1: an imposter syndrome thing that I have, because I was
• 6:06
  Speaker 1: once on like a very like celeb list with like
• 6:09
  Speaker 1: Alicia Keys, and I was like, who the hell with
• 6:12
  Speaker 1: me on this list? But it was quite fluttering and
• 6:15
  Speaker 1: humbling and amazing. So they all matter, though, it's really
• 6:19
  Speaker 1: it's all really, it's weird when you think about those things.
• 6:22
  Speaker 1: But yeah, so I'm honored to be on your list.
• 6:24
  Speaker 2: Well, thank you so much. I'm so excited to be
• 6:27
  Speaker 2: here sitting with you today. I'm going to kick us off, however,
• 6:31
  Speaker 2: by kind of throwing the spotlight on you for a second,
• 6:34
  Speaker 2: because earlier on your story you were asking your Instagram
• 6:38
  Speaker 2: audience for topic suggestions. As I mentioned at the top
• 6:42
  Speaker 2: of this you now co host the Girlfriends in Business podcast,
• 6:46
  Speaker 2: which I will link to in the show notes of
• 6:48
  Speaker 2: this episode. But on your Instagram story, you were talking
• 6:51
  Speaker 2: about the quickies that you guys do for the show,
• 6:54
  Speaker 2: which is just one off solo episodes, and asking what
• 6:57
  Speaker 2: topics does your audience want to hear from you now? Personally,
• 7:02
  Speaker 2: I would love to hear from you a little bit
• 7:04
  Speaker 2: about just the concept of asking for money, right, because
• 7:08
  Speaker 2: money is so intimidating, it is scary. It is something
• 7:12
  Speaker 2: that can be really awkward to talk about, but it's
• 7:15
  Speaker 2: also really important. So for you, just maybe a little
• 7:19
  Speaker 2: bit of wisdom here, What would your advice be to
• 7:22
  Speaker 2: someone who is scared to pitch out their idea but
• 7:26
  Speaker 2: definitely recognizes that they're going to need investment.
• 7:30
  Speaker 1: Yeah, it's a good question, and it's a good topic.
• 7:32
  Speaker 1: I wrote it down so I remember to talk about it.
• 7:35
  Speaker 1: But you know, the thing about raising money is there's
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  Speaker 1: so many different ways to do it and first and foremost,
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  Speaker 1: I would advise anybody who's wanting to raise money to
• 7:43
  Speaker 1: like talk to other people who've raised money first, you know,
• 7:47
  Speaker 1: and find out all the different ways. So, like to
• 7:49
  Speaker 1: your question, you know, I didn't know how to do
• 7:51
  Speaker 1: that either. When we first started drive bar my brother
• 7:54
  Speaker 1: Michael Landau, who's more of the business or was more
• 7:56
  Speaker 1: of the business side of things, you know, he had
• 7:58
  Speaker 1: a little bit of experience, but not And I will
• 8:01
  Speaker 1: tell you the big secret is ask a lot of people.
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  Speaker 1: You know. It's like, ask people who raise money, ask
• 8:06
  Speaker 1: people who are in the finance world. Just ask a
• 8:09
  Speaker 1: lot of questions to anybody you can get your hands on, because,
• 8:11
  Speaker 1: by the way, people love to have the answers. People
• 8:14
  Speaker 1: love to tell you what they know. That's just the
• 8:16
  Speaker 1: way humanity is, you know. And for us, you know,
• 8:18
  Speaker 1: I remember in the early days when I wasn't thinking
• 8:21
  Speaker 1: about any of that stuff, and we were like, you know,
• 8:23
  Speaker 1: realizing very quickly that we had to go from one
• 8:26
  Speaker 1: location to two locations because we simply couldn't house all
• 8:29
  Speaker 1: the demand we had, which was an awesome problem to have.
• 8:31
  Speaker 1: And it was like, oh, but shit, we don't have
• 8:33
  Speaker 1: any more money to do that, so now what And
• 8:35
  Speaker 1: my brother, I imagine he talked to people about it too,
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  Speaker 1: but he was I remember him telling me that we
• 8:40
  Speaker 1: were going to go to friends and family and we
• 8:42
  Speaker 1: were going to ask, like people who were close to us,
• 8:45
  Speaker 1: you know, to give us money, not give us, but
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  Speaker 1: you know, invest in us, you know. And to me
• 8:49
  Speaker 1: that that seemed very logical, you know, and it was logical,
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  Speaker 1: and it is it is. It is a good first
• 8:55
  Speaker 1: way to raise like your initial tranche of money, you know,
• 8:58
  Speaker 1: find those people who are just like hardcore believers in
• 9:01
  Speaker 1: what you're doing, and prove to them that you have
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  Speaker 1: a different business, show them the path. You know that
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  Speaker 1: the great thing about raising money is you're selling a fantasy,
• 9:12
  Speaker 1: not reality, which is like, you know, hopefully the fantasy
• 9:16
  Speaker 1: comes true, but you are you're selling. You know, we
• 9:19
  Speaker 1: knew that we had had initial success, and of course
• 9:21
  Speaker 1: there has to be some proof of concept and something
• 9:23
  Speaker 1: that's you know, separating you from the pack and all
• 9:26
  Speaker 1: of that. But like if you can say which we
• 9:28
  Speaker 1: were able to show in potential investors, here's what we're
• 9:31
  Speaker 1: doing right now. Here are the numbers. Here's the success
• 9:34
  Speaker 1: of drive our number one we humbly believe and if
• 9:37
  Speaker 1: you look at the numbers you probably will too that
• 9:39
  Speaker 1: we can you know, build stores two, three, four, five, six,
• 9:42
  Speaker 1: And you know, we had we had proved that concept,
• 9:44
  Speaker 1: so we did have something to show. But sometimes when
• 9:47
  Speaker 1: you're in the early early phases, which you know, of
• 9:49
  Speaker 1: course we were too. You know, I started like blogging,
• 9:52
  Speaker 1: which I'm not really a blogger. I don't really have
• 9:54
  Speaker 1: a I don't have a blog, but in the early days,
• 9:56
  Speaker 1: I was blogging about dry Bar and I'm really just
• 9:59
  Speaker 1: kind of the progress of opening that first sort. And
• 10:03
  Speaker 1: you know, we had people reach out to us even
• 10:05
  Speaker 1: before we'd opened and said, I love this idea. I
• 10:08
  Speaker 1: want to invest, you know, which I you know, which
• 10:10
  Speaker 1: I think is not completely the norm. But if you
• 10:13
  Speaker 1: do have something that you're doing different and better than
• 10:15
  Speaker 1: anybody else, and you're being pretty public about it, which
• 10:18
  Speaker 1: I was on a very small scale because I didn't
• 10:20
  Speaker 1: have much of following. Nobody knew who I was or
• 10:22
  Speaker 1: anything like that, but we did get some interest that way,
• 10:25
  Speaker 1: so that that's like, I think, the first and best
• 10:28
  Speaker 1: way to invest a little bit of money. And and also,
• 10:32
  Speaker 1: you know, I remember my brother explaining this to me,
• 10:34
  Speaker 1: Like friends and family, for the most part, are not
• 10:37
  Speaker 1: nearly as sophisticated investors as private equity and venture capital.
• 10:41
  Speaker 1: Like those guys are scrutinizing the shit out of your business.
• 10:44
  Speaker 1: They're looking at things in a much more intense way
• 10:46
  Speaker 1: where you're, you know, And I'm in that unsophistic category too.
• 10:49
  Speaker 1: I mean, I have lots of friends and family that
• 10:51
  Speaker 1: I've I've made investments that my financial advisors were like,
• 10:56
  Speaker 1: I don't know if this is the best investment, but
• 10:58
  Speaker 1: you know, for me, it was like a personal thing.
• 10:59
  Speaker 1: And I've I've invested in a handful of, like my
• 11:01
  Speaker 1: friends companies, not a lot of money, but a little
• 11:04
  Speaker 1: bit of money mostly to show support, and you know,
• 11:07
  Speaker 1: secondarily because I believed in what they were doing. You know,
• 11:10
  Speaker 1: It's not like, you know, I was expecting to get
• 11:12
  Speaker 1: really rich from that investment. I'd be nice to make
• 11:14
  Speaker 1: some money off of it, but it was more as
• 11:16
  Speaker 1: like a show of support. You can use my name,
• 11:18
  Speaker 1: I'll help support you, blah blah blah. So you know,
• 11:21
  Speaker 1: you'd be surprised about the people in your network who
• 11:23
  Speaker 1: can help in those initial phases of raising money, you know.
• 11:27
  Speaker 1: And then of course, and I don't want to make
• 11:29
  Speaker 1: the whole podcast about this, but of course you can.
• 11:31
  Speaker 1: Once you get you prove out a little bit more,
• 11:34
  Speaker 1: you can start doing a full process where you get
• 11:36
  Speaker 1: an investment banker that you really love and trust, and
• 11:38
  Speaker 1: it's important who you hire for that too, and then
• 11:40
  Speaker 1: they start helping you narrow down who to invest in
• 11:44
  Speaker 1: and what private equity firms or what venture capitalists are
• 11:46
  Speaker 1: interested in, you know, beauty or wellness or fitness or
• 11:50
  Speaker 1: whatever your category is. I know, it's like a very
• 11:53
  Speaker 1: overwhelming and daunting thing to think about, but when you
• 11:56
  Speaker 1: actually like get into it, it's really not you know,
• 11:59
  Speaker 1: it's like it's just question of finding the right people
• 12:01
  Speaker 1: to help you. And I'm such a firm believer that
• 12:04
  Speaker 1: the people that you need are very very much in
• 12:06
  Speaker 1: your network, even if even though you're not in your network,
• 12:08
  Speaker 1: they know somebody like six degrees in your network, you know.
• 12:11
  Speaker 1: So yeah, ask a lot of questions, talk to a
• 12:14
  Speaker 1: lot of people, and you'll, you know, you'll carve out
• 12:16
  Speaker 1: the path.
• 12:18
  Speaker 2: Making the ask is obviously the hardest part. And then
• 12:20
  Speaker 2: I think the other thing that I took away from
• 12:22
  Speaker 2: that from you is really being clear on what you're
• 12:25
  Speaker 2: ask is, like what you're going into the mix with
• 12:29
  Speaker 2: knowing what it is that you want to build and
• 12:31
  Speaker 2: really hammering that down before you're like, hey, I have
• 12:35
  Speaker 2: this idea, because as you said, being able to differentiate
• 12:38
  Speaker 2: what your.
• 12:39
  Speaker 3: Idea is versus what may already exist.
• 12:42
  Speaker 1: And also like you know, spend a little money on
• 12:45
  Speaker 1: putting like a really impressive sexy deck together. You know.
• 12:48
  Speaker 1: For me, it's like, if somebody wants me to invest
• 12:50
  Speaker 1: in something, my first thing is send me the deck,
• 12:52
  Speaker 1: you know, and it's like it has to be impressive
• 12:55
  Speaker 1: otherwise it's just it's the first impression on the business.
• 12:57
  Speaker 1: I mean, of course I can you can sell me
• 12:59
  Speaker 1: on an idea in a verbal way, but like, then
• 13:01
  Speaker 1: I want to see I want to I want to
• 13:03
  Speaker 1: understand what the brand looks and feels like, like that
• 13:05
  Speaker 1: is so important, you know. If the brand isn't done well,
• 13:08
  Speaker 1: it's like then I lose interest really quickly, you know.
• 13:11
  Speaker 1: And then it's like, what is the product? What is
• 13:13
  Speaker 1: the price point? Why is it different than the competitors?
• 13:15
  Speaker 1: Show me that all of that information in a deck,
• 13:17
  Speaker 1: you know, and again that might feel overwhelming, but you
• 13:19
  Speaker 1: can put all that stuff together and then get a
• 13:22
  Speaker 1: creative to help you, you know, make it. It doesn't
• 13:24
  Speaker 1: and it doesn't have to be like a twenty page
• 13:26
  Speaker 1: fancy deck. It can be five pages just to show
• 13:29
  Speaker 1: a handful of metrics that like are like oh yeah,
• 13:32
  Speaker 1: I get this, got it, you know, and then it's
• 13:35
  Speaker 1: an easier investment.
• 13:37
  Speaker 2: It's so interesting to hear all of this advice from you,
• 13:40
  Speaker 2: just as it has been for me to listen to
• 13:43
  Speaker 2: you on other podcasts before, because here you are a
• 13:47
  Speaker 2: wealth of knowledge with so much experience. But when you
• 13:50
  Speaker 2: went into starting your first business, you had been a
• 13:54
  Speaker 2: stylist for fifteen years. So let's bring it back and
• 13:59
  Speaker 2: talk a little bit about about that period in your life.
• 14:01
  Speaker 2: Did you think that that was an avenue that you
• 14:04
  Speaker 2: were going to be pursuing forever before you got into
• 14:06
  Speaker 2: the business side of things with drybar.
• 14:09
  Speaker 1: Yeah, I mean yes, and no. I mean I historically
• 14:13
  Speaker 1: my whole life, since like I graduated high school, have
• 14:16
  Speaker 1: jumped around from thing to thing, and and you know,
• 14:19
  Speaker 1: while I think that was frowned upon a bit when
• 14:21
  Speaker 1: I was a kid. When I was younger, it was like,
• 14:23
  Speaker 1: you know, what's Ali going to do? Is like I
• 14:25
  Speaker 1: was like this butterfly, like always fluttering around the thing
• 14:28
  Speaker 1: after think, you know, but I think that served me
• 14:30
  Speaker 1: really well. And I you know, and I loved doing hair.
• 14:33
  Speaker 1: I really fell in love with it. Hair was like
• 14:35
  Speaker 1: always a thing for me because my hair is so
• 14:36
  Speaker 1: naturally curly, and I just I had this like real
• 14:38
  Speaker 1: love for hair and I still do. I still can
• 14:40
  Speaker 1: get like very lost in doing my own hair and
• 14:42
  Speaker 1: like lose track of time and all of that. I
• 14:44
  Speaker 1: love it. But I did end up in other careers,
• 14:47
  Speaker 1: and I did end up doing other things, and I,
• 14:48
  Speaker 1: you know, I swerved a lot in my twenties and
• 14:51
  Speaker 1: and really my thirties, and you know, I became a
• 14:54
  Speaker 1: stay at home mom and I loved being able to
• 14:56
  Speaker 1: be with my kids. I mean I was like thought
• 14:58
  Speaker 1: I had like hit the jack that I was able
• 15:00
  Speaker 1: to stay home and not you know, quote unquote work
• 15:03
  Speaker 1: until I realized how much work kids were. But no,
• 15:06
  Speaker 1: you know, there was never like I never had this
• 15:09
  Speaker 1: like plan. I never imagined dry Bar as I was,
• 15:13
  Speaker 1: you know, spending so many years in you know what
• 15:15
  Speaker 1: was hair and I worked in PR and I did
• 15:17
  Speaker 1: all this. I did so many things which all very
• 15:20
  Speaker 1: uniquely I think prepared me for you know, dry Bar
• 15:23
  Speaker 1: and understanding professionalism, which I think I got when I
• 15:26
  Speaker 1: worked in PR and I was sitting in a cubicle
• 15:28
  Speaker 1: behind a computer and had to write professional emails like
• 15:30
  Speaker 1: I had never done that. But thank god I had
• 15:32
  Speaker 1: that job and I learned how to do that stuff.
• 15:35
  Speaker 1: And you know all, I feel like all of the
• 15:37
  Speaker 1: jobs did really prepare me for for Drybar. And you know,
• 15:40
  Speaker 1: Drybar was such a fluke. I mean it was like
• 15:43
  Speaker 1: I knew how to do hair for so long and
• 15:46
  Speaker 1: I moved to LA I didn't know anybody, and I
• 15:48
  Speaker 1: immersed myself in like the mommy community because like I said,
• 15:50
  Speaker 1: I became a stay at home mom, and I was
• 15:52
  Speaker 1: home with my two kids and I thought, I was like,
• 15:54
  Speaker 1: you know, that was all I was going to do.
• 15:56
  Speaker 1: And I think at that point I thought maybe I'd
• 15:57
  Speaker 1: be like a pta mom. And then I was like,
• 15:59
  Speaker 1: oh no, I don't want to do that at all.
• 16:01
  Speaker 1: That just wasn't for me. And you know, and I
• 16:03
  Speaker 1: got really like itchy to get back out there and
• 16:05
  Speaker 1: do something for myself. So I started the mobile business
• 16:07
  Speaker 1: and that was like really no frills, super simple. My
• 16:11
  Speaker 1: ex husband, Cam, who is the creative genius behind Drybar
• 16:14
  Speaker 1: and Squeeze and Becketting Quil and all the stuff that
• 16:16
  Speaker 1: we do, he made me a one page website that
• 16:19
  Speaker 1: was called straight at Home and it was literally one
• 16:21
  Speaker 1: page and it was like a little bit about me.
• 16:24
  Speaker 1: I'll come to your house. I don't even think I
• 16:25
  Speaker 1: put a picture of myself on it, but it was like,
• 16:27
  Speaker 1: I'll come to your house for forty bucks and blow
• 16:29
  Speaker 1: dray your hair while your baby is sleeping. That was
• 16:31
  Speaker 1: the concept, and you know, and that really took off
• 16:35
  Speaker 1: because women, you know, historically were used to like if somebody,
• 16:38
  Speaker 1: especially in LA, if somebody came to your house for
• 16:40
  Speaker 1: a blowout, it would cost you at least one hundred dollars,
• 16:42
  Speaker 1: you know. So I was like, Oh, it's not really
• 16:44
  Speaker 1: about the money. It's like, I want to get away
• 16:46
  Speaker 1: from my kids for a couple hours every day. So
• 16:48
  Speaker 1: I'm going to do this because I can do it
• 16:49
  Speaker 1: with my eyes shut. And so during that time, I
• 16:52
  Speaker 1: realized like I could not meet all the demand I
• 16:55
  Speaker 1: was getting. I mean, I'm pretty good at hair. So
• 16:56
  Speaker 1: I was like, you know, clients liked me and I
• 16:58
  Speaker 1: was giving great blowouts, and it was like, shit, I'm
• 17:01
  Speaker 1: I'm too busy. Now what. And so that said, I
• 17:03
  Speaker 1: went to my brother and said, hey, I think I
• 17:05
  Speaker 1: should turn my mobile business off straight at home into
• 17:08
  Speaker 1: a brick and mortar. Instead of me going to them,
• 17:10
  Speaker 1: they come to me. And that was it. That was
• 17:12
  Speaker 1: the whole thing of why drive Bar started. And you know,
• 17:15
  Speaker 1: we thought it would be We didn't know. I mean
• 17:18
  Speaker 1: we thought, I mean, I'd be lying if I said
• 17:20
  Speaker 1: it wasn't like somewhere in the back of our minds
• 17:22
  Speaker 1: that maybe this is a bigger opportunity. But I mean
• 17:26
  Speaker 1: we were just worried because that I wanted it to
• 17:28
  Speaker 1: be thirty five dollars and it was like, shit, we
• 17:31
  Speaker 1: got to do a lot of blowouts if we're going
• 17:32
  Speaker 1: to do them for thirty five dollars to make this
• 17:34
  Speaker 1: business work. And in my mind it was like, I
• 17:36
  Speaker 1: mean me and Michael both were like, if we could
• 17:38
  Speaker 1: do thirty five to forty blowouts, we'd have like a
• 17:40
  Speaker 1: nice little business. I'd pick up my kids from school
• 17:43
  Speaker 1: and like, I really thought it was just going to
• 17:44
  Speaker 1: be me and my one little shop and I'd hang
• 17:46
  Speaker 1: out during the day at you know, at drybar, and
• 17:49
  Speaker 1: then I'd get my kids. And then it was like,
• 17:51
  Speaker 1: holy shit, you know, we got thrown into the DBAD
• 17:54
  Speaker 1: in the best way possible where it was like we
• 17:55
  Speaker 1: were so booked, we were so busy. We were like, wow,
• 17:59
  Speaker 1: we are really onto something, and we knew that in
• 18:01
  Speaker 1: the first couple of days. And then it was like
• 18:03
  Speaker 1: everything just went crazy from there of like building this
• 18:07
  Speaker 1: into this massive business that you know, none of us
• 18:09
  Speaker 1: were really prepared for.
• 18:12
  Speaker 2: It's insane, just the idea of like we knew within
• 18:15
  Speaker 2: a couple of days that this was just going to
• 18:18
  Speaker 2: go gangbusters.
• 18:19
  Speaker 1: Yeah, you know, I've talked about this a lot, but
• 18:22
  Speaker 1: it's still like it. I mean, it was eleven years
• 18:24
  Speaker 1: ago and I can remember like it was yesterday. I
• 18:26
  Speaker 1: mean we were we started Daily Candy. Do you remember
• 18:29
  Speaker 1: Daily Candy had brought something on us and if you
• 18:32
  Speaker 1: got into Daily Candy, it was like you had made it.
• 18:34
  Speaker 1: And we got into Daily Candy because of connection my
• 18:36
  Speaker 1: brother had because he had worked. My brother used to
• 18:39
  Speaker 1: in the early days of Yahoo, used to run the
• 18:41
  Speaker 1: Yahoo marketing like shopping page, and he knew I think
• 18:44
  Speaker 1: her name was Danny Levy. She's the founder of I
• 18:47
  Speaker 1: can have that wrong of Daily Candy. And he put
• 18:50
  Speaker 1: Daily Candy on the front page of Yahoo and created
• 18:52
  Speaker 1: a relationship. You know, It's like the relationships are fucking everything.
• 18:56
  Speaker 1: And that got us into Daily Candy and not Daily Caning.
• 19:00
  Speaker 1: Handy thing ran and everybody started booking online, and I
• 19:03
  Speaker 1: will never forget it. I was sitting at Coraltree Cafe,
• 19:06
  Speaker 1: if you know Brownwood, that's right next to where we
• 19:08
  Speaker 1: opened our first Strive bar, and all of a sudden,
• 19:10
  Speaker 1: all these appointments started booking in and we hadn't even
• 19:12
  Speaker 1: opened the doors, and we were like, oh my god,
• 19:16
  Speaker 1: and I think it was really right then and there
• 19:18
  Speaker 1: we knew something crazy was going to happen. And then
• 19:21
  Speaker 1: we opened and we were just so booked and we
• 19:23
  Speaker 1: had had at that point on all our collateral and
• 19:25
  Speaker 1: on our window like Poppins Welcome, And we shouldn't know
• 19:29
  Speaker 1: if people were going to book online or if people
• 19:31
  Speaker 1: were going to just walk in. But it turns out
• 19:33
  Speaker 1: most people wanted to book online, and we were turning
• 19:36
  Speaker 1: people away like we were like this hot club. We
• 19:39
  Speaker 1: were like we just I used to pull out like
• 19:41
  Speaker 1: a stool and just plug into the wall, which was
• 19:44
  Speaker 1: like terrible, but you know, because we only had eight
• 19:47
  Speaker 1: chairs and we had so much demand and it was
• 19:49
  Speaker 1: just this like who knew, you know, So yeah, it's
• 19:53
  Speaker 1: pretty crazy.
• 19:54
  Speaker 2: It's pretty crazy at first, And I think this is
• 19:57
  Speaker 2: also something that some founders may start with. You inevitably
• 20:02
  Speaker 2: had to make sure to hire individuals and train individuals
• 20:06
  Speaker 2: to create a quality of work that you were really
• 20:10
  Speaker 2: happy with.
• 20:11
  Speaker 3: So you had to let go a little bit because.
• 20:13
  Speaker 2: You couldn't pull up a stool and do ten heads
• 20:16
  Speaker 2: of hair at once. So for you talk me through
• 20:20
  Speaker 2: that initial process of having to get good at delegating
• 20:24
  Speaker 2: and letting go a little bit, well, I.
• 20:27
  Speaker 1: Did not get good at that for a very very
• 20:29
  Speaker 1: long time. It would really be like five or six
• 20:31
  Speaker 1: years until I got good at that. I mean, I
• 20:33
  Speaker 1: was doing blowouts in that first chair in Brentwood for
• 20:36
  Speaker 1: months because you know, we were open seven days a week,
• 20:39
  Speaker 1: and I didn't I also didn't take a day off
• 20:41
  Speaker 1: for six months, seven days a week. I was there
• 20:44
  Speaker 1: for at least six months. I would do blowouts at
• 20:46
  Speaker 1: the first stations because you know the way Brentwood is
• 20:48
  Speaker 1: set up, It's like that first station is right at
• 20:50
  Speaker 1: the front door, and women would walk in so I
• 20:53
  Speaker 1: could make sure I had eyes on like the receptionists
• 20:55
  Speaker 1: and make sure like the greeting and everything was going well,
• 20:58
  Speaker 1: and I could be doing blowouts, so I know, because
• 21:00
  Speaker 1: we didn't have enough stylist, and you know, we really
• 21:02
  Speaker 1: I mean, I would love to say we were training
• 21:04
  Speaker 1: people from the get go, but we weren't. You know,
• 21:06
  Speaker 1: I was doing the way I hired people in those
• 21:08
  Speaker 1: early days. I had them come to my house and
• 21:10
  Speaker 1: blow out my hair as like, and talk to them
• 21:13
  Speaker 1: for a little while, and it's like they seemed like
• 21:15
  Speaker 1: a nice person and they did a good blowout, Like
• 21:16
  Speaker 1: that was it. You know. We didn't actually start flushing
• 21:19
  Speaker 1: out our training program until we were opening in New
• 21:21
  Speaker 1: York City, and there was so much pressure from the
• 21:23
  Speaker 1: editors and you know, to be really great. And that's
• 21:26
  Speaker 1: when we started to really start to develop the training program.
• 21:29
  Speaker 1: Now it's really big and robust, but at that time,
• 21:31
  Speaker 1: it wasn't. You know. It was just kind of like
• 21:34
  Speaker 1: let's just go, you know, which I think is like
• 21:36
  Speaker 1: an important thing to point out, you know, especially for
• 21:38
  Speaker 1: somebody starting a business. And it's like I talk about
• 21:41
  Speaker 1: all the time, like you don't you don't have to
• 21:43
  Speaker 1: have everything figured out, you know. My brother always said like,
• 21:46
  Speaker 1: don't let perfect get in the way of progress. And
• 21:48
  Speaker 1: I always loved that because we did not have our
• 21:51
  Speaker 1: shit together. I remember like being like so stressed out
• 21:55
  Speaker 1: because I would see stylists doing things that I was like,
• 21:57
  Speaker 1: oh my god, why are they doing it like that?
• 21:59
  Speaker 1: And you know, I had like a lot of years
• 22:01
  Speaker 1: experience of doing hair, and I knew I could spot
• 22:04
  Speaker 1: it form like a mile away when somebody was doing
• 22:06
  Speaker 1: something wrong or you know, not the way I wanted
• 22:09
  Speaker 1: it done. I knew went las blah blah. And and
• 22:11
  Speaker 1: it was like a lot of I mean, it even
• 22:13
  Speaker 1: gives me anxiety thinking about it now, because it was
• 22:16
  Speaker 1: like very stress inducing for me because I didn't have
• 22:19
  Speaker 1: you know, I didn't have like a tight grip on
• 22:21
  Speaker 1: that stuff in the early days because it was just
• 22:23
  Speaker 1: so intense and you know it was going to be
• 22:25
  Speaker 1: that crazy, and you know, we slowly but surely started
• 22:27
  Speaker 1: to you know, bring in more stilas and help training,
• 22:30
  Speaker 1: and but man, that was like an intense time and
• 22:34
  Speaker 1: and you know, and I think the quality of blowouts
• 22:36
  Speaker 1: in those early days wasn't as good and that used
• 22:39
  Speaker 1: to be a thing. When we first opened new shops.
• 22:41
  Speaker 1: It took us like a couple of weeks to get
• 22:43
  Speaker 1: the stylis like up to speed, moving faster and all
• 22:46
  Speaker 1: of that stuff, and we just like, you know, we
• 22:48
  Speaker 1: had to just like kind of deal with it in
• 22:51
  Speaker 1: the early days because like it was this rub between
• 22:53
  Speaker 1: wanting to get open quickly and having stylists ready, and
• 22:57
  Speaker 1: a lot of them weren't, and they were nervous, and
• 22:59
  Speaker 1: no stylists had done blowouts in this like intensity, you know,
• 23:02
  Speaker 1: of like one after the other after the others. It
• 23:05
  Speaker 1: was a very different concept than working in a traditional
• 23:07
  Speaker 1: hair salam where you take a client, you have a break,
• 23:10
  Speaker 1: they're processing or you know, it's just like a different ballgame.
• 23:13
  Speaker 1: So we've you know, I feel like we've really trained
• 23:16
  Speaker 1: an industry. I mean, pre pandemic, we had four thousand employees,
• 23:19
  Speaker 1: and I would say beyond that, we probably have trained
• 23:23
  Speaker 1: ten thousand people, you know. So it went yeah, crazy.
• 23:29
  Speaker 3: It went crazy. It was so funny.
• 23:30
  Speaker 2: The day I got the confirm that you and I
• 23:33
  Speaker 2: were going to be sitting down, I actually went to
• 23:36
  Speaker 2: drive OAR for the first time since before the pandemic,
• 23:39
  Speaker 2: so before early twenty twenty. And it is special and
• 23:44
  Speaker 2: a testament I would say, to the rigorous process now
• 23:48
  Speaker 2: that you have put all of these people through, and
• 23:51
  Speaker 2: of course like having very clear and precise brand messaging.
• 23:54
  Speaker 2: Because you walk in and it's been two years and
• 23:57
  Speaker 2: it feels the exact same as when you walk in,
• 24:00
  Speaker 2: you know, over two years ago.
• 24:02
  Speaker 3: And I think that's really special and really awesome.
• 24:04
  Speaker 1: Thank you. Yeah, I mean that's that. Where where are
• 24:06
  Speaker 1: you look at it? What city did Which shop did
• 24:08
  Speaker 1: you go to?
• 24:10
  Speaker 3: I went to the dry Bar at Brookfield Place in
• 24:14
  Speaker 3: New York.
• 24:15
  Speaker 1: Oh nice, I love that shop. I love that area.
• 24:18
  Speaker 1: It's nice that that's open again. I mean, that is
• 24:21
  Speaker 1: like the best thing I can hear, you know, And
• 24:23
  Speaker 1: it's certainly the biggest challenge for us is like the
• 24:27
  Speaker 1: consistency from location to location and having making sure that
• 24:30
  Speaker 1: you know, you walk into dry Bard any city and
• 24:32
  Speaker 1: you have that great experience. So that's like the best
• 24:35
  Speaker 1: thing I can hear. And it's it's a it's a
• 24:38
  Speaker 1: process to get to that point for sure.
• 24:41
  Speaker 3: For sure.
• 24:41
  Speaker 2: So for you at first, as this is going gangbusters,
• 24:45
  Speaker 2: all the people are coming, you're training more and more people,
• 24:47
  Speaker 2: you're starting to open up multiple shops, how do you
• 24:51
  Speaker 2: kind of come back to you and stave off what
• 24:54
  Speaker 2: I would imagine to be some of the guilt because
• 24:56
  Speaker 2: you went from being a stay at home mom with
• 24:59
  Speaker 2: your kids to all of a sudden, almost like wildfire,
• 25:03
  Speaker 2: being thrown into this completely different thing.
• 25:06
  Speaker 1: Yes, I mean it was so you know, I'm in
• 25:09
  Speaker 1: the process right now writing like a memoir, you know,
• 25:12
  Speaker 1: which just feels like weird to do at my aid. Yeah,
• 25:16
  Speaker 1: and it's just like it's basically my life story. And
• 25:18
  Speaker 1: it's funny to go back and think about all that
• 25:21
  Speaker 1: and how man it was so challenging and it was
• 25:25
  Speaker 1: so hard to you know, to manage it all. And
• 25:29
  Speaker 1: I mean, I don't know that I did it very well.
• 25:31
  Speaker 1: I ended up getting divorced, but you know, I mean,
• 25:34
  Speaker 1: it was just like you know, it was so intoxicating.
• 25:37
  Speaker 1: You know, it was so cool coming up with this
• 25:39
  Speaker 1: concept and the way people loved it and the way
• 25:43
  Speaker 1: we were changing lives and the fact that we were
• 25:45
  Speaker 1: giving you know, so many stylists this great opportunity and
• 25:48
  Speaker 1: we're growing teams and it was just so cool and
• 25:51
  Speaker 1: I felt so proud of what we were doing. But
• 25:54
  Speaker 1: it did throw my like personal life into a tail spin.
• 25:56
  Speaker 1: You know. It was like my kids were three and
• 25:58
  Speaker 1: five when we started drive. You know, they're they're fourteen
• 26:01
  Speaker 1: and sixteen now, and you know, thank god my mom
• 26:04
  Speaker 1: was around and she really helped me with my kids
• 26:06
  Speaker 1: because I had to leave them so often, and it
• 26:09
  Speaker 1: was this like push and pull and but you know, Mike,
• 26:12
  Speaker 1: and now it's funny seeing in my kids. My kids
• 26:14
  Speaker 1: have such an entrepreneurial spirit about them. And you know,
• 26:18
  Speaker 1: I think that some of that is just in their DNA,
• 26:20
  Speaker 1: but I think some of it is like watching me.
• 26:21
  Speaker 1: I mean, I will tell you, anytime I say to
• 26:24
  Speaker 1: my kids, I'm proud of you for whatever thing, they
• 26:26
  Speaker 1: always say back to me, I'm proud of you. Like
• 26:29
  Speaker 1: they know what we've built. They because we live in
• 26:32
  Speaker 1: LA It's like they have felt the impact from their friends,
• 26:36
  Speaker 1: like their girlfriends know, their their friends moms know, and
• 26:39
  Speaker 1: it's like they feel like such a sense of pride
• 26:43
  Speaker 1: of like the fact that their you know, their mom
• 26:45
  Speaker 1: and dad built Drybar and you know, because it's become
• 26:48
  Speaker 1: this thing and this thing that women love and so
• 26:51
  Speaker 1: you know, while there were a lot of sacrifices made
• 26:55
  Speaker 1: and it was like just almost like the best way
• 26:57
  Speaker 1: I can describe it as like whiplash of like trying
• 26:59
  Speaker 1: to be a good mom and trying to be a
• 27:01
  Speaker 1: good wife and trying to run this business. You know,
• 27:03
  Speaker 1: it was like some days were good and some days
• 27:06
  Speaker 1: really sucked, you know, and there were some things that
• 27:07
  Speaker 1: I had to miss that I wish I hadn't missed.
• 27:09
  Speaker 1: And in later years, and I've talked about this a
• 27:12
  Speaker 1: little bit publicly, you know, my older son in the
• 27:15
  Speaker 1: last few years kind of kind of around the divorce,
• 27:17
  Speaker 1: but beyond that, went through a really rough period and
• 27:21
  Speaker 1: you know, and it turns out, like, you know, there
• 27:22
  Speaker 1: was a lot of things that I missed when they
• 27:24
  Speaker 1: were growing up that I mean, they're still growing up,
• 27:26
  Speaker 1: but they're they're a little older now, and it's like,
• 27:30
  Speaker 1: I don't know if I would do it differently or not,
• 27:33
  Speaker 1: but you know that finding that balance and being in
• 27:36
  Speaker 1: trying to do it all is like virtually impossible, but
• 27:39
  Speaker 1: you know, you do the best you can. And I
• 27:42
  Speaker 1: so firmly believe everything happens for a reason. And you know,
• 27:44
  Speaker 1: I think that my kids will be better in the
• 27:46
  Speaker 1: long run for having seen us build this business from
• 27:49
  Speaker 1: scratch and know that like the success and you know,
• 27:52
  Speaker 1: the wealth that we've built is from working really really
• 27:55
  Speaker 1: hard for it, you know, And I think that, at
• 27:57
  Speaker 1: the end of the day, is the best kind of
• 27:59
  Speaker 1: message we can give our kids.
• 28:09
  Speaker 2: Taking a break from today's episode to give some love
• 28:12
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• 29:29
  Speaker 2: on the Athletic Greens gang today. Hindsight is twenty twenty
• 29:41
  Speaker 2: like it's never going to be easy to hear that
• 29:43
  Speaker 2: you have either intentionally or unintentionally hurt someone you care about,
• 29:48
  Speaker 2: or weren't there for someone when you wished that you
• 29:51
  Speaker 2: could have been. And so now that you know this,
• 29:54
  Speaker 2: all you can do is take these learnings into moving forward.
• 29:58
  Speaker 2: I feel like a question I get a lot from
• 30:00
  Speaker 2: the audience is just asking about, like how do I
• 30:04
  Speaker 2: apply the lessons that I've learned in the hard moments
• 30:06
  Speaker 2: when new hard moments come, knowing that there are going
• 30:10
  Speaker 2: to be so many things that are unpredictable. So for you,
• 30:13
  Speaker 2: when you think about the tough shit that you've been through,
• 30:17
  Speaker 2: what would you say has been the through line? Would
• 30:21
  Speaker 2: you say it's, well, I got through this hard shit
• 30:23
  Speaker 2: so that I know I can do it again.
• 30:25
  Speaker 3: Is it resiliency?
• 30:26
  Speaker 2: Is there like something that you go back through time
• 30:28
  Speaker 2: and time again in terms of like a mantra or
• 30:30
  Speaker 2: something you say to yourself, like how do you pick
• 30:32
  Speaker 2: yourself up when you're going through tough thing after tough thing?
• 30:37
  Speaker 1: Well, you know, I think that like I was pretty
• 30:40
  Speaker 1: shut down kind of emotionally for a long time. And
• 30:44
  Speaker 1: you know, I think I was very avoidant of feelings
• 30:47
  Speaker 1: and in both like my marriage and in like tough
• 30:50
  Speaker 1: relationships at work, you know, where I just would like avoid, avoid, avoid,
• 30:55
  Speaker 1: And you know, and I think after going through my
• 30:57
  Speaker 1: divorce and when I went through with my son, it
• 30:59
  Speaker 1: was like it like softened to me. You know, my
• 31:01
  Speaker 1: brother jokingly like caused me, like, you know, this new
• 31:04
  Speaker 1: version of me, like Alli two point zero. But I
• 31:07
  Speaker 1: do think it's true. I think I softened a lot
• 31:09
  Speaker 1: in the last couple of years, and you know, I
• 31:12
  Speaker 1: think that like looking back, you know, I don't know,
• 31:16
  Speaker 1: I think I would have done some things different, but
• 31:18
  Speaker 1: I feel like, you know, it was just kind of
• 31:21
  Speaker 1: this like keep going, keep growing, keep trying, you know, mentality.
• 31:26
  Speaker 1: I guess that I would say it was like, you know,
• 31:28
  Speaker 1: you got to just kind of I think similar to
• 31:30
  Speaker 1: what I mentioned when when I was younger, and I
• 31:32
  Speaker 1: was like trying to follow the jobs and the things
• 31:35
  Speaker 1: that I like doing. You know, I have. I have
• 31:37
  Speaker 1: largely found that in my life. I've I've stayed pretty
• 31:39
  Speaker 1: connected to like the thing that was driving me or
• 31:42
  Speaker 1: moving me. And I've I think that's like, you know,
• 31:46
  Speaker 1: staying really in touch with what's going on for you.
• 31:48
  Speaker 1: I mean, you know, not to get into like the
• 31:50
  Speaker 1: TMI of my marriage falling apart, but you know it
• 31:53
  Speaker 1: was it was about following, you know, some feelings and
• 31:56
  Speaker 1: things that I was you know, I was like struggling
• 31:59
  Speaker 1: with and just getting really honest about those things. And
• 32:02
  Speaker 1: I guess, you know, I don't know to answer your question.
• 32:05
  Speaker 1: I think I'm better on the other side, you know,
• 32:07
  Speaker 1: And I've learned how to like manage my emotions a
• 32:11
  Speaker 1: little bit better and say the things that I need
• 32:14
  Speaker 1: and have the hard conversations, and you know, I find
• 32:17
  Speaker 1: myself like picking up the phone when there's a tough
• 32:19
  Speaker 1: situation going on in work or in life, whereas I
• 32:23
  Speaker 1: used to kind of avoid it or try to get
• 32:24
  Speaker 1: somebody else to do it, you know. So I don't know.
• 32:26
  Speaker 1: I think it's been a progression of learnings, you know,
• 32:30
  Speaker 1: But you never you never really stop. You never stop
• 32:32
  Speaker 1: that like growing and learning. And I think that's when
• 32:34
  Speaker 1: you're like kind of dead in the water, if you're
• 32:36
  Speaker 1: just like you know, and I think a lot of
• 32:38
  Speaker 1: people do that. I think I did that, you know.
• 32:39
  Speaker 1: I don't think I realized like how much I had
• 32:41
  Speaker 1: to like learn and grow and as hard as like
• 32:44
  Speaker 1: the last couple of years of my life were, I'm
• 32:46
  Speaker 1: so grateful for having to go through what I went
• 32:48
  Speaker 1: through because it really brought me to the other side.
• 32:51
  Speaker 1: And you know, I don't know if I answered your
• 32:53
  Speaker 1: question or not.
• 32:54
  Speaker 2: Just well, I mean, what you're riffing on right now
• 32:56
  Speaker 2: kind of reminds me of what you were saying earlier,
• 32:59
  Speaker 2: that you took those learnings from when you were a
• 33:01
  Speaker 2: stylist and you brought them into your time at drive bars.
• 33:04
  Speaker 2: Someone popped into my DMS earlier and they were asking me,
• 33:07
  Speaker 2: and it felt a little random, but they were like,
• 33:10
  Speaker 2: do you feel like you've had a linear or a
• 33:12
  Speaker 2: non linear career path? And I would almost argue that
• 33:16
  Speaker 2: you always have a linear career path, although it may
• 33:20
  Speaker 2: not be conventionally linear, like you have gone on to
• 33:24
  Speaker 2: do all of these things, but everything that you did
• 33:27
  Speaker 2: before you got to where you are now taught you
• 33:29
  Speaker 2: something that you've brought into this newest chapter so to speak.
• 33:33
  Speaker 1: Yeah, one hundred percent. And I think that that's like,
• 33:36
  Speaker 1: you know, it's like what I always I talk to
• 33:37
  Speaker 1: a lot of like high school and college students. I
• 33:40
  Speaker 1: really like doing that because I feel like, you know,
• 33:43
  Speaker 1: for me, when I came out of high school and
• 33:45
  Speaker 1: you know, I'm forty six, and it's like, there wasn't
• 33:47
  Speaker 1: a lot of like female role models. There weren't a
• 33:49
  Speaker 1: lot of women publicly leading companies, and now there are,
• 33:53
  Speaker 1: and it's like, you know, and I think it's important.
• 33:56
  Speaker 1: I mean to show all the variance between all of us.
• 33:59
  Speaker 1: You know. It's like I've been on panels with female
• 34:02
  Speaker 1: founders of companies who like went to Harvard and they
• 34:04
  Speaker 1: are really like smart and they understand like the financial
• 34:08
  Speaker 1: side of the business like much better than I did.
• 34:10
  Speaker 1: But you know, I didn't go to college and I
• 34:11
  Speaker 1: did it a different way, and then there's everything in between,
• 34:14
  Speaker 1: you know, and showing that to you know, people, like
• 34:18
  Speaker 1: there is not one path. There are so many different
• 34:21
  Speaker 1: paths and linear nonlinear, Like it's like it doesn't really
• 34:25
  Speaker 1: it's like doesn't even matter, you know, it's just kind
• 34:27
  Speaker 1: of keep following the thing that you're excited about. I mean,
• 34:31
  Speaker 1: I feel so passionately about that. I feel like, you know,
• 34:34
  Speaker 1: so many especially younger people get caught up in this
• 34:37
  Speaker 1: like what I should be doing when my parents want
• 34:39
  Speaker 1: me to be doing what I'm supposed to do after
• 34:42
  Speaker 1: high school versus like what I really want to do.
• 34:45
  Speaker 1: You know, my vote is do what you really want
• 34:47
  Speaker 1: to do and like see where it lands. You. I mean,
• 34:49
  Speaker 1: even now I'm dealing with that with my I'm starting
• 34:51
  Speaker 1: to deal with that with my kids, like my sixteen
• 34:53
  Speaker 1: year old. You know, it's like whatever you want to do,
• 34:56
  Speaker 1: you know, just do what you want to do. And
• 34:58
  Speaker 1: I feel like that's that's kind of how I was.
• 35:00
  Speaker 1: My parents were so supportive of that. I mean, I
• 35:02
  Speaker 1: moved to New York City when I was eighteen by myself,
• 35:05
  Speaker 1: just because I really wanted to live in New York.
• 35:06
  Speaker 1: And I really think like my older son will do that,
• 35:09
  Speaker 1: you know. I think he'll just he'll go and he'll
• 35:11
  Speaker 1: figure it out the way I did. And I'm sure
• 35:13
  Speaker 1: I will be a nervous wreck like my mom was,
• 35:15
  Speaker 1: but it'll be good for him. You know. It's like
• 35:18
  Speaker 1: it's all whatever path you take, you.
• 35:21
  Speaker 3: Know, it'll all work out. It'll all work out.
• 35:24
  Speaker 2: So for you, as you were building Drive Bar, did
• 35:28
  Speaker 2: you get to a point because obviously, as the story
• 35:30
  Speaker 2: goes like, it doesn't stop with Drybar, So did you
• 35:33
  Speaker 2: get to a point where you started to ask what's next?
• 35:36
  Speaker 2: And do you remember like when that was well.
• 35:40
  Speaker 1: Yes, yeah, I mean it was kind of a slow
• 35:42
  Speaker 1: progression and then it's sped up really quickly because when
• 35:46
  Speaker 1: we raised we've raised a lot of money in the
• 35:48
  Speaker 1: Drive Bar days. And I remember when our private equity
• 35:51
  Speaker 1: partner wanted us to bring in a professional CEO, and
• 35:53
  Speaker 1: I was very against that, and it actually turned out
• 35:56
  Speaker 1: to be such a great thing. And that was like
• 35:58
  Speaker 1: when it was first starting, when I was like even
• 36:00
  Speaker 1: though John Heffner, who was our CEO, and we were
• 36:03
  Speaker 1: very much it was like me and him and my brother,
• 36:05
  Speaker 1: we were very partnered up, and it was great, but
• 36:08
  Speaker 1: it was the early stages of me like not being
• 36:11
  Speaker 1: responsible and having my hand and everything the way I
• 36:14
  Speaker 1: went at and then that you know that that slowly
• 36:16
  Speaker 1: starting to happen more and more as we brought in
• 36:18
  Speaker 1: more people rightfully so who were like had more experience
• 36:21
  Speaker 1: with growing and scaling a business than I did. So
• 36:23
  Speaker 1: like that was great, but that was like I would say,
• 36:26
  Speaker 1: around like year four or five, and its just like
• 36:28
  Speaker 1: slowly progressed over the years. And I remember having a
• 36:32
  Speaker 1: lot of like tough conversations with John about like, you know,
• 36:34
  Speaker 1: when I used to go into the stores and I
• 36:36
  Speaker 1: would be, you know, I would like lose my mind
• 36:39
  Speaker 1: when I would walk in the store because like to me,
• 36:41
  Speaker 1: it's like it's not relaxing to walk into drybar because
• 36:43
  Speaker 1: I see all the things that aren't right to me,
• 36:45
  Speaker 1: which you probably wouldn't notice, but like the little things
• 36:48
  Speaker 1: that I know aren't aren't the way they're supposed to
• 36:50
  Speaker 1: be and not always, you know, and so I would
• 36:52
  Speaker 1: like usually throw a little bit of a fit about that,
• 36:55
  Speaker 1: and I learned how to get that in check. And
• 36:57
  Speaker 1: so it was like, you know, a little, little by little,
• 37:00
  Speaker 1: I started like having less and less involvement in every
• 37:03
  Speaker 1: single decision, and then that became more intense, and I
• 37:06
  Speaker 1: would saying, when it really like hit the fan was
• 37:08
  Speaker 1: when Cam, my ex husband, and I had we had
• 37:11
  Speaker 1: a drive bar had a corporate office in Irvine and
• 37:14
  Speaker 1: then we were we had lived in La our lives
• 37:17
  Speaker 1: and moved to Orange County for a few years. I
• 37:19
  Speaker 1: didn't love it there, so we wanted to move back
• 37:20
  Speaker 1: and we opened like a creative office here in LA,
• 37:24
  Speaker 1: and so it broke up the office a little bit,
• 37:26
  Speaker 1: and we had brought like the creative and marketing to LA,
• 37:30
  Speaker 1: and then everybody else was back in Orange County. And
• 37:33
  Speaker 1: you know, shortly after that time, Cam and I split up,
• 37:37
  Speaker 1: and you know, I couldn't go to that, I couldn't
• 37:39
  Speaker 1: work in that office anymore. And I was also like
• 37:42
  Speaker 1: not doing the day to day stuff that I had
• 37:44
  Speaker 1: been doing, and I was like, oh shit, you know,
• 37:47
  Speaker 1: where do I go? Now what do I do now?
• 37:49
  Speaker 1: Because my my role had changed quite a bit and
• 37:52
  Speaker 1: I had, you know, I was doing all the things
• 37:53
  Speaker 1: I had been doing. So you know, that was like
• 37:56
  Speaker 1: almost three years ago. I guess that that went down
• 37:59
  Speaker 1: and it was really really hard for me, and it
• 38:01
  Speaker 1: really would you know, prove to take like a good
• 38:04
  Speaker 1: year or so to like recalibrate and figure out like
• 38:07
  Speaker 1: what I'm doing. And that's kind of what we you know,
• 38:08
  Speaker 1: we had started talking about Squeeze and I you know,
• 38:10
  Speaker 1: we started talking about these other things, and I was
• 38:13
  Speaker 1: really like thrown and confused, and it was kind of like,
• 38:18
  Speaker 1: oh my god, I've built this big business, but I'm
• 38:20
  Speaker 1: not really running it anymore, and what am I doing
• 38:22
  Speaker 1: with my life? And so yeah, I remember that moment
• 38:25
  Speaker 1: quite intensive because it was also compacted with the fact
• 38:27
  Speaker 1: that like I was going through divorce and where I
• 38:29
  Speaker 1: had gone every day for the last year or so,
• 38:32
  Speaker 1: I couldn't go anymore, and I was like, who am
• 38:35
  Speaker 1: I now? What What am I doing now? And so
• 38:37
  Speaker 1: that that was a really intense time, and you know,
• 38:39
  Speaker 1: i'd say I'm on like the tail end of that
• 38:41
  Speaker 1: now with like, you know, all the other projects I'm
• 38:44
  Speaker 1: involved with. Writing this book, and you know, and a
• 38:46
  Speaker 1: handful of other things that I'm going on that I'm
• 38:48
  Speaker 1: starting to like kind of land back on, like this
• 38:51
  Speaker 1: is like what my life looks like. And then of
• 38:52
  Speaker 1: course the pandemic hid, and it was like, I'm not
• 38:54
  Speaker 1: going anywhere anyway, So, you know, a weird couple of years.
• 38:58
  Speaker 1: But I'm you know, I'm I'm really excited about all
• 39:01
  Speaker 1: the things I'm going on now with becketting Quill and
• 39:04
  Speaker 1: you know, the jewelry company and Squeeze and now the
• 39:06
  Speaker 1: launch of Okay Humans. It's it's a it's a really
• 39:10
  Speaker 1: cool time and it's all kind of worked out, you know,
• 39:12
  Speaker 1: It's just like it does always.
• 39:15
  Speaker 2: The first thing I want to double click on is
• 39:17
  Speaker 2: the question that I'm sure the listener might have first
• 39:21
  Speaker 2: and foremost. Did you go through these feelings of we
• 39:25
  Speaker 2: shouldn't have built this together? What did you feel in
• 39:28
  Speaker 2: that time when you couldn't go through your day to
• 39:32
  Speaker 2: day like you had been, not just because of the split,
• 39:36
  Speaker 2: so to speak, but because of the fact that like
• 39:38
  Speaker 2: you could no longer feel necessarily in that time period
• 39:41
  Speaker 2: anyway comfortable with your business partner.
• 39:44
  Speaker 1: Yeah, I mean, the first like year was really tough,
• 39:48
  Speaker 1: and you know, luckily the way our business structure is,
• 39:52
  Speaker 1: like what Cam did and what I did were so different,
• 39:56
  Speaker 1: except for the fact that like he had to use
• 39:58
  Speaker 1: like my picture and all sorts of things, and I
• 40:00
  Speaker 1: was like, oh my god, he's not good. He's not
• 40:02
  Speaker 1: gonna want to look at my pace. But you know, we,
• 40:07
  Speaker 1: I would say, it was like it was like nine months.
• 40:09
  Speaker 1: I mean, we we posted a picture together. It's a
• 40:12
  Speaker 1: long story, but he was taking the boys on a
• 40:14
  Speaker 1: vacation to Jamaica and I was actually dating somebody and
• 40:18
  Speaker 1: I was on a trip somewhere else and that situation
• 40:20
  Speaker 1: went bad, and I actually went to Jamaica and met
• 40:22
  Speaker 1: them there, which was like, I can't believe I pulled
• 40:25
  Speaker 1: that off, but I went and I met them there,
• 40:27
  Speaker 1: and it was about nine months after we had split,
• 40:29
  Speaker 1: and it was the first time we'd all been together again,
• 40:31
  Speaker 1: the four of us, and I remember it like, you know,
• 40:34
  Speaker 1: we were like on the mend, and we were you know,
• 40:37
  Speaker 1: we all stayed in the same place. We didn't like
• 40:39
  Speaker 1: sleep in the same bed, but we all stayed in
• 40:40
  Speaker 1: the same place. And you know, Cam and I were
• 40:42
  Speaker 1: up early talking and we posted a picture from that
• 40:45
  Speaker 1: about like how hard the last nine months have been.
• 40:47
  Speaker 1: But we're we're trying to be a really good example
• 40:49
  Speaker 1: to our kids that you know, sometimes things don't work
• 40:53
  Speaker 1: out and that's okay. And so you know, we while
• 40:56
  Speaker 1: the first like you know, almost a year was hard
• 40:58
  Speaker 1: to like work together, we were both pretty adult about
• 41:02
  Speaker 1: it and made it work. You know. It was like
• 41:04
  Speaker 1: there's a lot on the line here and we both
• 41:06
  Speaker 1: knew that, you know, from like our children first and foremost,
• 41:09
  Speaker 1: but you know, this this amazing business that we'd built together.
• 41:12
  Speaker 1: It was like we didn't want to you know, be
• 41:14
  Speaker 1: like foolish and you know, ruin what we had built
• 41:19
  Speaker 1: in the last ten years together. And so we we
• 41:21
  Speaker 1: were both pretty mature about keeping those things priority obviously
• 41:26
  Speaker 1: first and foremost was like being the best version of
• 41:28
  Speaker 1: ourselves for our boys. And then you know, secondly like
• 41:31
  Speaker 1: keeping this like our legacy together and that you know,
• 41:35
  Speaker 1: thank god, we were both like, you know, the right
• 41:37
  Speaker 1: mind to do that. Not at every moment, but you know,
• 41:40
  Speaker 1: it was like it was really we felt like we
• 41:43
  Speaker 1: had really kept it separate. You know, it was like
• 41:45
  Speaker 1: the kids and the business were like off limits. We
• 41:47
  Speaker 1: don't fuck with that. You know, these are like important
• 41:50
  Speaker 1: things and you know, all the other like bullshit we
• 41:53
  Speaker 1: did behind the scenes and the fighting and the whatever,
• 41:55
  Speaker 1: like you know that that happened, but you know, we
• 41:58
  Speaker 1: were pretty good about keeping our priority, which I think
• 42:00
  Speaker 1: for anybody going through divorce, it's like not putting the
• 42:03
  Speaker 1: kids in the middle is like and I see so
• 42:06
  Speaker 1: many people do it and it's so crazy to me.
• 42:08
  Speaker 1: But that's another podcast.
• 42:12
  Speaker 3: That's another podcast or another day.
• 42:14
  Speaker 2: Well, I mean in all of this, as you mentioned
• 42:16
  Speaker 2: the pandemic as well, right before the pandemic, I mean
• 42:20
  Speaker 2: within you know, a matter of months, maybe a full year,
• 42:24
  Speaker 2: when Squeeze launched. First of all, for the listeners who
• 42:27
  Speaker 2: may not have listened to BRIT's episode yet, tell me
• 42:30
  Speaker 2: what Squeeze is.
• 42:33
  Speaker 1: So, Squeeze is a massage concept where you go in
• 42:36
  Speaker 1: and you get an actual massage in a space. But
• 42:40
  Speaker 1: one of the beautiful things, probably the biggest differentiative Squeeze
• 42:43
  Speaker 1: is that it's all you know, the appointment, the booking,
• 42:46
  Speaker 1: all of that stuff, paying tipping is all done through
• 42:49
  Speaker 1: the app. So we spent over a year developing this
• 42:52
  Speaker 1: app where you can see and read about your therapist,
• 42:55
  Speaker 1: you can read reviews about your therapist, you book on
• 42:58
  Speaker 1: the app, you tip on the app, you pay on
• 43:00
  Speaker 1: the app, so it's you know, it was largely you know,
• 43:03
  Speaker 1: influenced by like you know, the Ubers and Postmates, where
• 43:06
  Speaker 1: it's like everything's happening on the app. So you know,
• 43:08
  Speaker 1: you feel like you can just kind of do it
• 43:10
  Speaker 1: all like in the privacy of your phone, and you know,
• 43:14
  Speaker 1: and you can pay in like a credit card or
• 43:16
  Speaker 1: cash and squeeze. You have to do it all through
• 43:18
  Speaker 1: the app. And the beauty of it is it's like
• 43:20
  Speaker 1: you walk in the first time you come inne side
• 43:22
  Speaker 1: a waiver on our iPad, and after that, you know,
• 43:25
  Speaker 1: it's like you walk in, you've put in the app
• 43:27
  Speaker 1: the parts of your body like massage, the parts is
• 43:29
  Speaker 1: that you don't you like, you know, you can control
• 43:31
  Speaker 1: the room temperature, you can control the music, the lighting, everything,
• 43:35
  Speaker 1: and we have all of that writing down, so it's
• 43:37
  Speaker 1: like the seamless, beautiful experience. And when you're done, you
• 43:40
  Speaker 1: literally walk out the door and you don't like have
• 43:43
  Speaker 1: to you know, you're in this like blissful state. You
• 43:44
  Speaker 1: don't want to have to wait in line and talk
• 43:46
  Speaker 1: to somebody and all that shit that is annoying when
• 43:48
  Speaker 1: you leave a massage frankly, you know. And that's and
• 43:51
  Speaker 1: that's something that like we basically took because we're such
• 43:54
  Speaker 1: massage goers. My parents were big, big on that, and
• 43:57
  Speaker 1: so Michael and I grew up in that world. And
• 43:59
  Speaker 1: it was like the collectively we all were like, what
• 44:01
  Speaker 1: are the things that drives us crazy about getting massaged?
• 44:03
  Speaker 1: It's like the booking was really hard. I mean, there's
• 44:06
  Speaker 1: there's a handful of other like chains out there, and
• 44:08
  Speaker 1: it's like, if you want to go to a different location,
• 44:10
  Speaker 1: you have to actually physically call all these locations, which
• 44:12
  Speaker 1: is like in this day and age, it's so silly
• 44:14
  Speaker 1: and annoying, you know, And so we took that away.
• 44:17
  Speaker 1: It's like you have I haven't been to squeeze, but
• 44:19
  Speaker 1: there's a little like button under the bed that alerts
• 44:21
  Speaker 1: the therapist outside that you're now ready. So eliminates that
• 44:24
  Speaker 1: like crazy like frenzy to get under the covers when
• 44:27
  Speaker 1: you're naked in a room. And there's just a lot
• 44:29
  Speaker 1: of things that we've thought of that you know, make
• 44:32
  Speaker 1: it a much better experience than anything frankly out there.
• 44:36
  Speaker 1: And you know, the first year it was it just
• 44:39
  Speaker 1: like killed it. I mean if you look at our
• 44:41
  Speaker 1: reviews on Yelp, they are literally all five stars. I mean,
• 44:44
  Speaker 1: that isn't hurd uh. You know, I've never been a
• 44:46
  Speaker 1: big Yelp fan because of the nature of that and
• 44:49
  Speaker 1: you can be anonymous, which strives me crazy. But man,
• 44:52
  Speaker 1: on Squeeze, you know, we've really knocked it out of
• 44:54
  Speaker 1: the park. And so much of that as Brittany, you know,
• 44:56
  Speaker 1: and she she took so much of her learnings from
• 44:59
  Speaker 1: Drybar and just her you know, great instincts and you know,
• 45:02
  Speaker 1: for so many, so many years of working in Drybar
• 45:04
  Speaker 1: and beyond that that she we knew she would be
• 45:06
  Speaker 1: amazing at this and she really has been so much
• 45:08
  Speaker 1: credit to her for, you know, helping us create this
• 45:11
  Speaker 1: amazing brand. So yeah, and like Drybar Speed, you know,
• 45:15
  Speaker 1: there there was a hole in the marketplace, like I mentioned,
• 45:17
  Speaker 1: there's like these discount chains or like the spas, and
• 45:20
  Speaker 1: then there was kind of nothing in the middle. So
• 45:22
  Speaker 1: we right grated it.
• 45:24
  Speaker 3: So we created it.
• 45:25
  Speaker 2: So I mean, between Squeeze and Dry Bar a lah Covid,
• 45:30
  Speaker 2: talk to me about the mental space that you got
• 45:32
  Speaker 2: in and how you managed this unforeseen hurdle of sorts.
• 45:39
  Speaker 1: Yeah, I mean it sucked. Those first couple of weeks
• 45:41
  Speaker 1: were so intense, and like having to shut Drybar down
• 45:45
  Speaker 1: was really like, oh, you know, I mean drivers open
• 45:49
  Speaker 1: seventies weeks but like never closes, and to be closed
• 45:51
  Speaker 1: out and like for the stylist, it was just it
• 45:54
  Speaker 1: was intense, and it got really we got really close
• 45:57
  Speaker 1: to like having to like close up the whole thing,
• 45:59
  Speaker 1: which would have and like the most devastating thing. But
• 46:03
  Speaker 1: you know, we tried to pivot with the like pivot
• 46:06
  Speaker 1: it's like the most overused word of twenty twenty, right,
• 46:09
  Speaker 1: but we really did try to like move into like
• 46:12
  Speaker 1: let's help people like get blowouts at home. And I
• 46:14
  Speaker 1: was doing all these videos and showing people how to
• 46:16
  Speaker 1: use product and you know, and then at some point
• 46:18
  Speaker 1: it was just kind of like we're just hanging on here,
• 46:21
  Speaker 1: you know, and the same thing as Squeeze, and so
• 46:23
  Speaker 1: many adjustments had to be made, and so many people
• 46:24
  Speaker 1: had to be let go and furloughed and all of that,
• 46:27
  Speaker 1: and you know, I think that the silver lining of
• 46:29
  Speaker 1: it is that you know, we all got a lot
• 46:31
  Speaker 1: more connected, I think, to our families, and you know,
• 46:34
  Speaker 1: I really relished like all the board games and connect
• 46:37
  Speaker 1: four and all the stuff that I was able to
• 46:38
  Speaker 1: do with my boys, and the fact that my boys
• 46:40
  Speaker 1: weren't able to go out and be with their friends,
• 46:42
  Speaker 1: and they were kind of, you know, stuck with us,
• 46:44
  Speaker 1: and that was fun. You know, I loved that time.
• 46:47
  Speaker 3: You're like, that was awesome. They were like, that was
• 46:50
  Speaker 3: kind of awesome. But we also missed our friends.
• 46:53
  Speaker 1: Yeah, I mean they definitely did, and they felt isolated
• 46:55
  Speaker 1: and lonely and Zoom School was, Oh my god, what
• 46:58
  Speaker 1: a shit show that was. But you know, we all
• 47:01
  Speaker 1: got through it. And you know, I think I'll tell
• 47:04
  Speaker 1: you on the flip side of it, I'm sure everybody
• 47:06
  Speaker 1: agrees with this. We're so like, so grateful now to
• 47:09
  Speaker 1: be able to be out again. And it's like, who
• 47:12
  Speaker 1: would have ever imagined in our lifetime, but that would
• 47:14
  Speaker 1: be a thing that we even think about. So gives
• 47:17
  Speaker 1: us all a little bit of perspective, I.
• 47:19
  Speaker 3: Think a little bit of perspective.
• 47:22
  Speaker 2: And then we haven't talked about Beckett and Quill yet.
• 47:25
  Speaker 3: What made you want to start a jewelry company?
• 47:28
  Speaker 1: Well, I've always had like an intense love of jewelry,
• 47:31
  Speaker 1: and you know, it's just like one of those things
• 47:32
  Speaker 1: that I think a lot of girls have where it's
• 47:34
  Speaker 1: like you just love jewelry and new pieces of jewelry.
• 47:37
  Speaker 1: And I think for me, in the last i'd say
• 47:39
  Speaker 1: like maybe five years or so, I've really gotten into jewelry.
• 47:42
  Speaker 1: I have so many piercings. And I came across Meredith
• 47:45
  Speaker 1: Will because a friend had sent me like her little
• 47:49
  Speaker 1: black signature heart, which is probably our best seller, and
• 47:52
  Speaker 1: it was just so cute and I had never seen
• 47:54
  Speaker 1: anything like that, and I posted about it, and then
• 47:57
  Speaker 1: she reached out to me and we started talking, and
• 47:59
  Speaker 1: she would always post jewelry on her and she had
• 48:01
  Speaker 1: this little business. She had this little Etsy shop, and
• 48:04
  Speaker 1: she was running a very tiny little business, but all
• 48:06
  Speaker 1: of her stuff was really cute and really affordable because
• 48:08
  Speaker 1: she had, you know, figured out how to do things
• 48:11
  Speaker 1: that like looked and felt expensive but didn't cost a lot,
• 48:14
  Speaker 1: and you know, very dainty beautiful jewelry that was like
• 48:17
  Speaker 1: you know, gold filled or ver mae, which is like
• 48:20
  Speaker 1: basically like several steps above gold plated, so it lasts
• 48:23
  Speaker 1: and whar's really frankly as good as fourteen carre gold
• 48:26
  Speaker 1: and it looks really great. And I was like, why
• 48:29
  Speaker 1: haven't I heard of this and you know, and certainly
• 48:31
  Speaker 1: there's competition out there, but I feel like she's done
• 48:33
  Speaker 1: a really good job of making like I said, making
• 48:35
  Speaker 1: things look and feel really high end, like using you know,
• 48:38
  Speaker 1: a white topaz or you know, sapphire instead of a
• 48:42
  Speaker 1: diamond will make something cost a couple hundred dollars versus
• 48:44
  Speaker 1: a couple of thousand dollars. And I think it's like
• 48:47
  Speaker 1: it's so nicely dovetails into this like feel good thing,
• 48:51
  Speaker 1: you know, like having new jewelry makes women feel really good,
• 48:54
  Speaker 1: you know, and to be able to have stuff that's like, hey,
• 48:56
  Speaker 1: I can buy a few more pieces because it's not
• 48:59
  Speaker 1: that expensive, and so you're going to kind of keep
• 49:01
  Speaker 1: buying it because you know, you want the latest necklace,
• 49:04
  Speaker 1: the latest this and that, and we've made it so
• 49:07
  Speaker 1: you can afford to buy, you know, more jewelry. Like
• 49:09
  Speaker 1: I just feel like it's such a pick me up
• 49:12
  Speaker 1: and women love it and I love it, you know,
• 49:14
  Speaker 1: and it's like we know, we know that it's working.
• 49:16
  Speaker 1: And Meredith comes over my house and she's always wearing
• 49:18
  Speaker 1: something new that we aren't selling it, and I'm like,
• 49:20
  Speaker 1: what is that?
• 49:21
  Speaker 3: Where did you get that?
• 49:21
  Speaker 1: Why don't I have that? You know, and it's like
• 49:23
  Speaker 1: that I always want that stuff, and I think that
• 49:26
  Speaker 1: for me, it's like I limited myself on buying jewelry
• 49:28
  Speaker 1: because you know, it's expensive. But we've figured out a
• 49:31
  Speaker 1: way to make it inexpensive and make it work. So
• 49:34
  Speaker 1: I had Cam you know, my Eggs, who did Drybar
• 49:37
  Speaker 1: and Squeeze, you know, rebrand it because I felt like
• 49:40
  Speaker 1: her branding wasn't where it needed to be. We redid
• 49:42
  Speaker 1: the website. I brought in more help, and we have
• 49:44
  Speaker 1: a lot more resources, and the business is like probably
• 49:47
  Speaker 1: three times what it was when she was running it
• 49:49
  Speaker 1: by herself. And she welcomed in and was super excited
• 49:52
  Speaker 1: to have, you know, have me help her, and and
• 49:55
  Speaker 1: so that's kind of why it started. And she has
• 49:57
  Speaker 1: a love of jewelry that started when she was a
• 49:59
  Speaker 1: kid from her grand mothers, and you know, she's really
• 50:02
  Speaker 1: the jewelry maker. I'm just helping kind of amplify the business,
• 50:05
  Speaker 1: which which I'm really enjoying.
• 50:07
  Speaker 3: Amplify the business.
• 50:09
  Speaker 2: So you haven't, you know, done anything in your career,
• 50:12
  Speaker 2: nothing to talk about clearly in all of this, which
• 50:17
  Speaker 2: probably segues into the last you know, business that we
• 50:20
  Speaker 2: will chat about okay, humans for you, How have you
• 50:25
  Speaker 2: prioritized if you have at all? I mean we talked
• 50:28
  Speaker 2: about being a little bit emotionally blocked at times, but
• 50:31
  Speaker 2: what do you do to take care of you?
• 50:34
  Speaker 1: Well, it definitely shifts, you know. I mean I feel
• 50:37
  Speaker 1: like when I was going through my divorce and when
• 50:39
  Speaker 1: life is like really overwhelming with my kids, I was
• 50:43
  Speaker 1: meditating a lot. I started doing transnmental meditation, which I
• 50:46
  Speaker 1: do sporadically. Now I'm not as intense about it as
• 50:49
  Speaker 1: I used to, but I'm like, you know, I love
• 50:51
  Speaker 1: to walk. I feel so happy and grateful where we
• 50:54
  Speaker 1: live now kind of in like the West Hollywood area
• 50:56
  Speaker 1: where I can walk to a lot of things, and
• 50:58
  Speaker 1: I really love that, you know. I think from living
• 51:00
  Speaker 1: in New York City, I got very like attached to
• 51:02
  Speaker 1: the walk into places. So we finally live in an
• 51:04
  Speaker 1: area of LA where I can walk a lot, and
• 51:06
  Speaker 1: just being outside and walking gives me a sense of
• 51:09
  Speaker 1: like calm. And sometimes I'm listening to a podcast, sometimes
• 51:12
  Speaker 1: I listening to music. Sometimes I'm you know, checking up
• 51:14
  Speaker 1: on email, you know, when I do yoga, and I
• 51:17
  Speaker 1: also now I work out pretty regularly, which has been
• 51:19
  Speaker 1: like my you know, My fitness and weight has been
• 51:23
  Speaker 1: really interesting over the last like three years, because when
• 51:26
  Speaker 1: I was going through divorce, I lost like thirty pounds
• 51:28
  Speaker 1: and I was like very very skinny, and according to
• 51:32
  Speaker 1: my friends and family, like very unhealthy looking. But of
• 51:34
  Speaker 1: course I liked it, and I liked the way I
• 51:37
  Speaker 1: looked at that point, but realized like that wasn't sustainable
• 51:40
  Speaker 1: because I really wasn't eating. And so now it's been
• 51:43
  Speaker 1: this like how do I get my body where I
• 51:46
  Speaker 1: feel good about it, where I don't need to be
• 51:47
  Speaker 1: that intensely skinny. So I grapple and struggle with that
• 51:50
  Speaker 1: a lot, and I just kind of got back into
• 51:52
  Speaker 1: a workout routine where I go to this place up
• 51:54
  Speaker 1: the street called Boondau, which is like weights and stares
• 51:57
  Speaker 1: basically because I feel like everybody I know is like
• 51:59
  Speaker 1: you have to lift weights to really like change your body.
• 52:02
  Speaker 1: So you know, that's always been like kind of a thing,
• 52:04
  Speaker 1: but I'm like making myself do it three times a week,
• 52:07
  Speaker 1: and and that is like making me feel stronger and
• 52:10
  Speaker 1: in control. You know. I think when you're like, you know,
• 52:13
  Speaker 1: really have discipline to work out and eat better is
• 52:16
  Speaker 1: when you start to see results. I just think the
• 52:17
  Speaker 1: results take a long time and that it can be
• 52:20
  Speaker 1: like the really hard part. But I think that's kind
• 52:22
  Speaker 1: of what I'm doing right now to kind of keep
• 52:24
  Speaker 1: myself like mentally balanced and feel in control.
• 52:28
  Speaker 3: Therapy question Mark.
• 52:31
  Speaker 1: Yes, well, you know, I think when Christy came to us,
• 52:34
  Speaker 1: and Christy who's our bounder, and had this idea she
• 52:39
  Speaker 1: I was, I mean, it's such a great story because
• 52:40
  Speaker 1: I was literally walking out of Squeeze in Studio City
• 52:44
  Speaker 1: on Ventura in a fog, because that's when like, you know,
• 52:48
  Speaker 1: things are really intense for me, and Christy stopped me
• 52:51
  Speaker 1: on the street and she was like, hey, I've been
• 52:53
  Speaker 1: you know, I'm Christy and I've been dming you because
• 52:56
  Speaker 1: I have this idea for this massage concept that's like,
• 52:59
  Speaker 1: you know, very line with what you guys are doing.
• 53:01
  Speaker 1: And she had literally just come from a meeting with
• 53:03
  Speaker 1: Brittany and had you know, pitched her on this idea
• 53:06
  Speaker 1: of okay humans and like you know, basically her mission,
• 53:10
  Speaker 1: which I thought was such a beautiful one, was like
• 53:12
  Speaker 1: destigmatizing talk therapy and getting people more comfortable with it
• 53:16
  Speaker 1: in like their everyday lives and like a more you know,
• 53:20
  Speaker 1: common place like setting and that's really what okay humans
• 53:23
  Speaker 1: will be. It'll be in like you know, shopping centers,
• 53:25
  Speaker 1: like drybars, squeezes in where you might run into your friend,
• 53:28
  Speaker 1: and there's a lot of different therapists to choose from,
• 53:30
  Speaker 1: and it's a really beautiful setting and you can look
• 53:32
  Speaker 1: on the app and it's like creating this experience that
• 53:36
  Speaker 1: otherwise hasn't existed around therapy, just like we created it
• 53:39
  Speaker 1: around massages and blowouts. You know, it's it's like there's
• 53:42
  Speaker 1: a person running the place, so if you don't like
• 53:44
  Speaker 1: your therapist, you can talk to them about a different therapist.
• 53:47
  Speaker 1: You know, we're in talks with some really cool like
• 53:50
  Speaker 1: CBD companies and like just you know, creating this really beautiful,
• 53:54
  Speaker 1: accessible experience around talk therapy was really the mission. And
• 53:58
  Speaker 1: you know, as somebody who went through a lot of
• 54:00
  Speaker 1: therapy when I was like dealing with a massive crisis
• 54:03
  Speaker 1: in my life, you know, which we all have those times,
• 54:06
  Speaker 1: you know, therapy really got me through it. And I
• 54:09
  Speaker 1: think it's just a really important thing and everyone needs
• 54:11
  Speaker 1: to talk about their shit, you know, you know, whether
• 54:14
  Speaker 1: you do it with us or you do it somewhere else.
• 54:15
  Speaker 1: I mean, if everybody was really like taking care of
• 54:18
  Speaker 1: themselves mentally, I think, you know, the world becomes a
• 54:21
  Speaker 1: much nicer place, and so you know, this is our
• 54:24
  Speaker 1: little contribution to that.
• 54:26
  Speaker 2: Our little contribution. Well, I mean, I go to your
• 54:29
  Speaker 2: Instagram page. I see this strong, bad ass female founder
• 54:33
  Speaker 2: two hundred and six thousand Instagram followers. When you look
• 54:37
  Speaker 2: in the mirror, what is it that you see looking
• 54:39
  Speaker 2: back at you?
• 54:40
  Speaker 1: Oh God, do you ask everybody that.
• 54:44
  Speaker 3: I may or may not.
• 54:46
  Speaker 1: I mean, it's you know, it depends on the day,
• 54:49
  Speaker 1: you know. I mean, I'm sure I wouldn't be alone
• 54:51
  Speaker 1: in saying that. Like some days, I you know, I
• 54:54
  Speaker 1: look in the mirror and I like, I feel like
• 54:56
  Speaker 1: such a badass, and I feel really proud of myself,
• 54:59
  Speaker 1: and I feel like shit, and like there are days
• 55:02
  Speaker 1: that things happen to me that I'm sure don't happen
• 55:04
  Speaker 1: to most people that I'm like wow, you know, or
• 55:07
  Speaker 1: like get emails from really really interesting people like and
• 55:10
  Speaker 1: then there's days where I'm like, I suck, I'm not
• 55:14
  Speaker 1: doing anything right. I'm a disappointment to everybody. I don't
• 55:17
  Speaker 1: like the way I look, I don't like the way
• 55:18
  Speaker 1: I feel. You know, It's just like this and I
• 55:21
  Speaker 1: would bet a lot of money that it's like that
• 55:23
  Speaker 1: for everybody the most, you know, the person that you
• 55:25
  Speaker 1: look up to most in the world. I guarantee it's
• 55:27
  Speaker 1: like that for them too, you know. And having a
• 55:29
  Speaker 1: lot of like pretty impressive friends, I know that that's true.
• 55:33
  Speaker 1: You know. I don't know if you if you've caught
• 55:35
  Speaker 1: the new Oprah special where she interviews Lady Gaga and
• 55:39
  Speaker 1: Prince Harry, and like, I love that series, and of course,
• 55:42
  Speaker 1: I mean like Oprah's just magic, but it's like, you know,
• 55:46
  Speaker 1: shining a light on that that, like, you know, you
• 55:49
  Speaker 1: would never have known, like the struggle like him and
• 55:52
  Speaker 1: Megan Marko we're having, you know. And I know Megan,
• 55:55
  Speaker 1: she used to come in the driver all the time,
• 55:56
  Speaker 1: so we were like kind of sorder of friends and
• 56:00
  Speaker 1: and I I would never have imagined that she's so
• 56:03
  Speaker 1: perfect and beautiful and smart and poised, and it's like,
• 56:06
  Speaker 1: holy shit, you know, to hear what was going on
• 56:09
  Speaker 1: for them. It's just you just never know what somebody
• 56:11
  Speaker 1: else is going through. And I think that I, you know,
• 56:13
  Speaker 1: I have days where I feel really empowered and really
• 56:16
  Speaker 1: like proud and awesome, and then I have days that
• 56:18
  Speaker 1: I just like I am a mess, you know, and
• 56:20
  Speaker 1: I think like learning how to like accept the bad
• 56:23
  Speaker 1: days are coming just as as frequently as the good
• 56:26
  Speaker 1: days is how you get through it.
• 56:27
  Speaker 3: I guess you hinted at this, so I've got to
• 56:30
  Speaker 3: ask you.
• 56:31
  Speaker 2: I mean, I told you at the top of this
• 56:32
  Speaker 2: podcast that you were on my original list of a
• 56:35
  Speaker 2: handful of people that I wanted to chat with. So
• 56:36
  Speaker 2: when your email hit my inbox, it was really exciting.
• 56:40
  Speaker 2: Do you remember the last time that an unbelievable email
• 56:43
  Speaker 2: hit your inbox? Having so many impressive friends that you
• 56:46
  Speaker 2: were like literally knocked off your side.
• 56:50
  Speaker 1: Well, you know, I've gotten a lot of those, but
• 56:53
  Speaker 1: I'll but'll the one that like pops to mind, which
• 56:55
  Speaker 1: is probably why I said it. You know. It was
• 56:57
  Speaker 1: like I had the like honor of becoming friendly with
• 57:00
  Speaker 1: Maria Streiver over the years, and she actually, you know,
• 57:04
  Speaker 1: my mom passed away like about six years ago, and
• 57:07
  Speaker 1: when I was going through divorce, my mom had died already,
• 57:10
  Speaker 1: and you know, Maria gave me some real tough love.
• 57:13
  Speaker 1: I mean it was like get out of bed, you know,
• 57:16
  Speaker 1: blah blah blah, and she was like, you know, almost
• 57:18
  Speaker 1: at the point where she was annoying, but I loved
• 57:20
  Speaker 1: her for it, and you know, we developed this really
• 57:22
  Speaker 1: like beautiful little friendship and she was really there for me.
• 57:25
  Speaker 1: And I know Catherine pretty well. And but I randomly
• 57:29
  Speaker 1: got a DM from Patrick Sportzenegger like a couple of
• 57:32
  Speaker 1: days ago, and I was like, that's weird. Do you
• 57:35
  Speaker 1: think he meant that was an accident? And I responded
• 57:38
  Speaker 1: and then he responded with this like cool idea that
• 57:40
  Speaker 1: he's working on that he like, you know, him, Maria
• 57:43
  Speaker 1: are working on that they wanted to talk to me about.
• 57:44
  Speaker 1: And I was like, what, you know, It's like it's
• 57:47
  Speaker 1: just weird, you know, and awesome, and it's like, you know,
• 57:50
  Speaker 1: I mean, I know Maria well, so you know there's that,
• 57:53
  Speaker 1: but like you know, Patrick Swartzinger, David Taylor Swift and
• 57:56
  Speaker 1: like Taylor Swift is like Taylor Swift, you know. So yeah,
• 58:02
  Speaker 1: those moments have happened to me, you know, a handful.
• 58:04
  Speaker 1: I mean it's like it was like getting a call
• 58:06
  Speaker 1: from you know, the producers of Shark Tang, you know,
• 58:09
  Speaker 1: when they asked me to come on the show. I
• 58:11
  Speaker 1: was like, really, you know, it's like I've had a
• 58:13
  Speaker 1: handful of those moments. In my life that I'm like
• 58:16
  Speaker 1: really blown away by and a little bit like are
• 58:19
  Speaker 1: you sure you have the right girl, but you know,
• 58:21
  Speaker 1: really fluttered.
• 58:23
  Speaker 3: I love that it's Patrick Schwarzenegger.
• 58:25
  Speaker 2: Like out of everyone, I'm gonna just like Doudy's mouth.
• 58:30
  Speaker 1: I know, I know, I mean that just happened, and
• 58:32
  Speaker 1: I was like, you know, this is a really interesting
• 58:35
  Speaker 1: random person to reach out to a little bit. It
• 58:37
  Speaker 1: was cool.
• 58:37
  Speaker 3: I love it, especially the reference point. But he dated
• 58:40
  Speaker 3: Taylor Swift.
• 58:43
  Speaker 1: I remember when that was happening, and I was like,
• 58:45
  Speaker 1: it would probably be poor taste for me to like
• 58:48
  Speaker 1: ask to like come to an event so I can
• 58:49
  Speaker 1: meet Taylor because I've never met her. And it's like
• 58:52
  Speaker 1: her and Oprah are on my list of like people
• 58:54
  Speaker 1: that I've never met that I would like really like
• 58:56
  Speaker 1: to meet at some point.
• 58:58
  Speaker 3: We're manifesting this like on this podcast right now.
• 59:01
  Speaker 2: Taylor, if you're if somehow this makes it to you,
• 59:04
  Speaker 2: Ali Webb wants to wants to do your hair a SAPs.
• 59:07
  Speaker 3: I'm sure she'd be by the.
• 59:09
  Speaker 1: Way, I know, but I just want to be like
• 59:11
  Speaker 1: best friends with her.
• 59:12
  Speaker 3: You know.
• 59:13
  Speaker 1: It's like I feel like.
• 59:14
  Speaker 2: You and everyone, ma'am, you and everyone, So okay, as
• 59:17
  Speaker 2: we wind As we wind down here final two questions.
• 59:20
  Speaker 2: The first question that I have for you because you
• 59:23
  Speaker 2: are someone you said you love talking to high school
• 59:25
  Speaker 2: students and college students. You do a lot of speaking,
• 59:28
  Speaker 2: I'm sure so often you get asked what is one
• 59:33
  Speaker 2: of the best pieces of business advice that you have
• 59:35
  Speaker 2: ever received? So why don't you throw one our way?
• 59:41
  Speaker 1: You know, I'd say, like two things, and I'll say
• 59:44
  Speaker 1: them quickly. First, surround yourself with people who are smarter
• 59:47
  Speaker 1: than you and be really open to what they have
• 59:49
  Speaker 1: to say and feedback, you know. And I think the
• 59:51
  Speaker 1: feedback kind of goes with like, be open to the
• 59:54
  Speaker 1: feedback from your your clients, your you know, your co
• 59:57
  Speaker 1: workers like, and the people around you. Be a person
• 59:59
  Speaker 1: that open to other opinions and ideas, you know. I
• 1:00:03
  Speaker 1: think the quickest way to failure is like thinking that
• 1:00:06
  Speaker 1: you have all the answers and you know everything, and
• 1:00:08
  Speaker 1: how letting people around you know that you're open to
• 1:00:11
  Speaker 1: their ideas. You know, not only will it create an
• 1:00:13
  Speaker 1: amazing work atmosphere, It'll make people feel empowered. They want
• 1:00:17
  Speaker 1: to work for you longer, they want to they know
• 1:00:19
  Speaker 1: they're they're part of things. So, you know, I think
• 1:00:21
  Speaker 1: accepting feedback and surrounding yourselves with you know, people who
• 1:00:24
  Speaker 1: know things that you don't.
• 1:00:26
  Speaker 2: And would you say that Ali two point zero got
• 1:00:28
  Speaker 2: better at that than Ali one point totally?
• 1:00:30
  Speaker 1: Yeah, No, I wasn't great at that initially, and my
• 1:00:33
  Speaker 1: brother really was. You know, my brother recognized a much
• 1:00:35
  Speaker 1: earlier than I did, like we needed to bring in
• 1:00:37
  Speaker 1: people who were smarter, who had run and grown and
• 1:00:39
  Speaker 1: scaled a business like we were trying to do. But
• 1:00:41
  Speaker 1: I was like, no, you know, I really wanted control
• 1:00:44
  Speaker 1: of everything and that took me a little bit of
• 1:00:46
  Speaker 1: time to get comfortable with. So it, you know, and
• 1:00:48
  Speaker 1: sometimes it's like you have to learn the hard way,
• 1:00:50
  Speaker 1: and I think that I did, but I, you know,
• 1:00:52
  Speaker 1: eventually got there.
• 1:00:54
  Speaker 2: Right now, Ali, web I've always wanted to say that
• 1:00:57
  Speaker 2: you have an opportunity to offer the Alli a piece
• 1:01:01
  Speaker 2: of advice when she is going through the thick of
• 1:01:05
  Speaker 2: all of this emotional trauma about two and a half
• 1:01:08
  Speaker 2: three years ago. Looking back on it as you stand now,
• 1:01:12
  Speaker 2: what do you tell the alley in that hurdle moment?
• 1:01:16
  Speaker 1: Well, the thing that I heard most during that time
• 1:01:19
  Speaker 1: from really everybody around me was like, you know, the
• 1:01:21
  Speaker 1: only way through is through, and it was like, you know,
• 1:01:23
  Speaker 1: you just have to go through it. And I hated that.
• 1:01:27
  Speaker 1: I hated it so much, you know, I wanted to
• 1:01:30
  Speaker 1: be done. I wanted to feel better. I didn't. I
• 1:01:32
  Speaker 1: was very depressed and sad, and I didn't want to
• 1:01:34
  Speaker 1: feel like that anymore. And I couldn't get out of it.
• 1:01:37
  Speaker 1: It was my only like real experience with depression, and
• 1:01:39
  Speaker 1: I'd never experienced it before, and the thing that kept
• 1:01:42
  Speaker 1: being told to me was the only way through is through,
• 1:01:44
  Speaker 1: like and I was like, oh my god, I hate
• 1:01:46
  Speaker 1: it so much. But now I recognized that, like im
• 1:01:50
  Speaker 1: and I'm grateful beyond belief for having gone through a
• 1:01:53
  Speaker 1: lot of that and like changed, it evolved and all
• 1:01:56
  Speaker 1: of that that I you know, I think that's what
• 1:01:58
  Speaker 1: I would continue to tell myself, like the only way
• 1:02:00
  Speaker 1: through is through and you just have to like endure it,
• 1:02:03
  Speaker 1: you know. I remember my mom used to say, like
• 1:02:05
  Speaker 1: this too shall pass, and that's that's really what happens,
• 1:02:08
  Speaker 1: you know, with time and space, and you just got
• 1:02:11
  Speaker 1: to get through it and accept it, you know. I think,
• 1:02:13
  Speaker 1: like I'm sure you've heard resistance, you know, what we
• 1:02:16
  Speaker 1: resist persists you know, and I think not resisting it
• 1:02:19
  Speaker 1: and just like letting it be the way it is
• 1:02:22
  Speaker 1: is just the best way through.
• 1:02:24
  Speaker 2: It's the best way through, Ali Web. I'm so grateful
• 1:02:27
  Speaker 2: for your time. I know it's super valuable. How do
• 1:02:29
  Speaker 2: the handlers keep up with you? How do they follow
• 1:02:31
  Speaker 2: along with you and give us the details?
• 1:02:34
  Speaker 1: Well, I think my Instagram is the best like hub
• 1:02:37
  Speaker 1: for all the things drive our squeeze, okay, humans, becketting, quill.
• 1:02:40
  Speaker 1: It all lives on my Instagram page, which is just
• 1:02:43
  Speaker 1: Ali Web a L L I W e bb perfect.
• 1:02:47
  Speaker 2: I'm over at Emily a Body and at Hurdle Podcast
• 1:02:50
  Speaker 2: Another Hurdle Conquered.
• 1:02:52
  Speaker 3: Catch you guys, next time
• 1:03:00
  Speaker 1: You