Latest / B2B Marketing: The Provocative Truth
Empowering Creative to Fuel Growth in B2B with Cat Dutton, VP EMEA Marketing at Pegasystems
In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict are joined by Cat Dutton to discuss all things creative within the current state of B2B Marketing.
Where it stands in B2B Marketing currently is that marketers need to be strategic in their approach in order to show a return on investment. It’s more important than ever to bring the key stakeholders on a ‘journey’ to truly understand and invest in marketing. This can be extremely difficult however if the constant bureaucracy is stifling creativity. Marketers need to use creativity to fuel growth and get stakeholders…
The skinny
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