Latest / Founder Unfiltered - What Founders Think But Never Say
The Million-Dollar Mistake: How Your Positioning Is Costing You Clients
In this insightful episode of Six-Figure Secrets for Fractional Experts, Bradley Jacobs, CEO and founder of Mylance, tackles the crucial topic of positioning for consultants and freelancers. Bradley breaks down why clear, problem-focused communication is essential for standing out in today's competitive market and attracting high-value clients.
Listeners will learn practical strategies for narrowing their focus, articulating their unique value, and framing their expertise in terms of specific problems solved for particular types of companies. Bradley shares personal experiences and case…
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