From Startup to Sale: Systems, Culture, and the WERQ Framework with Ral West
On BizBlend, host Sana sits down with Alaska-based entrepreneur Ral West to unpack what it really takes to scale, step back, and sell. From bootstrapping vacation packages to chartering full planes, growing into an eight-figure scheduled charter operation, and ultimately exiting to Alaska Airlines, Ral breaks down the unromantic work behind sustainable growth: building systems, tracking data, teaching leaders to decide without you, and codifying culture with a practical WERQ framework (Win-Win, Efficiency, Responsibility, Quality). Post-sale, she shares how she pivoted into small cruise…
The skinny
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