Latest / Leaders on Shopify with John Readman
The surprising benefits of adding insurance to your Shopify checkout
What if adding insurance to your Shopify checkout could increase conversion, reduce returns and create a whole new revenue stream?
John Readman is joined by Jamie Hamer, serial entrepreneur and founder of Loxa, to look at the surprisingly powerful psychology behind product insurance at checkout.
Loxa is an insurtech business helping high-value Shopify merchants offer insurance on everything from furniture and tools to bikes, glasses and catering equipment. Jamie explains how the model works, why simply offering insurance can increase conversion even when customers don't buy it, and why…
The skinny
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