Events and Tradeshows in 2026
Episode summary
A lot of companies treat tradeshows like a box to check. They show up because “it’s an industry thing,” spend real money, then wonder why nothing came of it. In this episode, Grant and Tyler break down a practical approach to events that actually produces results: define the goal and budget, do pre-event outreach, show up with an engaging booth plan, capture content while you’re there, and follow up with a real post-show strategy (not a single “great to meet you” email).
What you’ll learn
How to decide if an event is worth attending (and what success looks like)
Why “backpack…
The skinny
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