Latest / Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
How to Rebrand Your Company and Add $500K in Revenue
In this episode, John Wilson and guest Rich Jordan dig into one of the scariest (and most valuable) moves you can make in home service: rebranding multiple companies into a single brand.
Rich runs three acquired companies across New Hampshire and New Jersey…and he’s in the middle of rolling them all into one new identity: High Ground Service Pros. They walk through why he’s willingly tearing down a strong local brand (Sanford), what’s driving the decision, and how he’s trying to avoid losing customers, culture, or SEO in the process.
From “house of brands” vs “branded house” to truck wraps…
The skinny
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