From Decision-Makers to Their Inner Circle: The Future of Politics & Public Affairs
What if reaching a decision-maker isn't enough? What if the people around that decision-maker are just as important?
Hector Barajas sits down with Libby Hall, Executive Vice President of Public Affairs at Unearth, to discuss how technology is reshaping public affairs communications.
They discuss how precision targeting can reach policymakers, regulators, and those who influence them; how organizations can determine whether an online controversy is gaining traction; and how digital campaigns can move people from simply supporting an issue to taking action.
Libby also explains Unearth's…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.