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How Patagonia Uses Worn Wear to Build Brand Loyalty
In episode 49 of Marketing Made Simple with Fexingo, Lucas and Luna explore how Patagonia's Worn Wear program—a repair, resale, and recycling initiative—transforms customer loyalty and reinforces the brand's environmental mission. They break down the economics: how a $2 repair can lock in a customer for life, why secondhand sales generate higher margins than new products, and how the program reduces carbon footprint while driving repeat purchases. The hosts also discuss the '50-year jacket' marketing framing and why competitors like REI and H&M are mimicking the model…
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