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SAP's Intelligent CX Vision with Geert Leeman | Cloud Wars Live
SAP's CX Transformation
The Big Themes:
SAP's intelligent CX: SAP intelligent CX aims to move away from the traditional front-office and back-office distinctions and create a unified system that optimizes every touchpoint in the customer journey. It involves collecting and leveraging operational data, adopting a composable and hybrid strategy, emphasizing personalization, and infusing AI at every step to enhance customer interactions and loyalty.
Holiday trends: Holiday trends reveal an uptick in average order value, while consumer behavior shows a shift from an average of nine purchases to…
The skinny
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