Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
The Storytelling Framework That Makes Agencies Impossible to Ignore with Park Howell | Ep #913
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Have you ever pitched a client and led with everything your agency does well, only to watch their eyes glaze over halfway through? What you're missing is positioning copy that actually moves people.
Today's featured guest has spent 40 years in the advertising and branding world, the last 20 of them devoted entirely to one question: why do some messages land and others disappear? In this episode, he'll walk through the storytelling frameworks he pulled from Hollywood screenwriting…
The skinny
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