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A Lebron James Card Sold For $1.8M (And How It Applies to Marketing) | Ep. #1516

In episode #1516, we talk about how the LeBron James basketball card that sold for 1.8 million dollars applies to marketing. Right now we are seeing a resurgence in card collecting trends and much of it comes down to nostalgia, scarcity, and subjective tastes around art. Many of these same feelings can be tapped into using marketing so tune in to hear how.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How A LeBron James Basketball Card Sold for 1.8 Million Dollars and How it Applies to Marketing.

[00:47] There is a resurgence in basketball and Pokemon cards at the moment.

[01:18] If more…

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