When Growth Eats Cash — The Hidden Cost of Scaling Too Fast
In this episode of MATCH B2B Insights, Benny Fluman, Dan Mercer, and Brenda examine a critical risk in B2B growth: when strong activity and rising revenue mask growing pressure on cash.
Pipeline expands, meetings increase, and deals move forward. On the surface, everything signals momentum. But when conversion slows, sales cycles extend, and payment is delayed, the business starts financing its own growth.
The discussion breaks down how timing gaps between selling, delivering, invoicing, and collecting create hidden strain. It explains why metrics like time to cash, deal velocity, and days…
The skinny
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