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53. How to Reach Any Goal by Just Changing Your Thoughts · Burning Brightly

• 0:00
  You're
• 0:00
  listening
• 0:00
  to
• 0:00
  episode
• 0:01
  53
• 0:01
  of
• 0:01
  burning
• 0:01
  brightly,
• 0:02
  how
• 0:02
  to
• 0:02
  reach
• 0:02
  any
• 0:03
  goal
• 0:03
  by
• 0:03
  just
• 0:03
  changing
• 0:04
  your
• 0:04
  thoughts.
• 0:06
  This
• 0:07
  is
• 0:07
  Burning
• 0:07
  Brightly,
• 0:07
  a
• 0:08
  podcast
• 0:08
  for
• 0:08
  Christian
• 0:09
  moms
• 0:09
  who
• 0:09
  are
• 0:09
  feeling
• 0:10
  called
• 0:10
  to
• 0:10
  build
• 0:10
  a
• 0:10
  business
• 0:11
  and
• 0:11
  share
• 0:11
  their
• 0:11
  light
• 0:12
  with
• 0:12
  the
• 0:12
  world.
• 0:13
  I'm
• 0:13
  Bonnie
• 0:13
  Wiscombe,
• 0:14
  a
• 0:14
  life
• 0:14
  coach,
• 0:15
  mom,
• 0:15
  and
• 0:15
  entrepreneur,
• 0:16
  and
• 0:16
  I'm
• 0:16
  honored
• 0:17
  to
• 0:17
  be
• 0:17
  your
• 0:17
  guide
• 0:17
  as
• 0:17
  you
• 0:17
  face
• 0:18
  this
• 0:18
  business
• 0:18
  building
• 0:19
  adventure
• 0:19
  full
• 0:19
  of
• 0:20
  highs,
• 0:20
  lows,
• 0:21
  and
• 0:21
  everything
• 0:21
  in
• 0:21
  between.
• 0:22
  This
• 0:23
  is
• 0:23
  where
• 0:23
  we
• 0:23
  help
• 0:23
  each
• 0:23
  other
• 0:24
  find
• 0:24
  the
• 0:24
  courage
• 0:25
  to
• 0:25
  shine.
• 0:29
  Hey
• 0:29
  friends
• 0:29
  before
• 0:30
  we
• 0:30
  get
• 0:30
  started
• 0:30
  this
• 0:30
  week,
• 0:31
  I
• 0:31
  want
• 0:31
  to
• 0:31
  make
• 0:31
  sure
• 0:31
  that
• 0:31
  you
• 0:31
  know
• 0:32
  about
• 0:32
  podcast
• 0:33
  jumpstart.
• 0:33
  It's
• 0:34
  coming
• 0:34
  this
• 0:34
  next
• 0:34
  week
• 0:35
  on
• 0:35
  July
• 0:35
  2nd
• 0:36
  at
• 0:36
  10:00
• 0:36
  AM.
• 0:36
  Pacific
• 0:37
  time.
• 0:37
  It
• 0:37
  is
• 0:38
  a
• 0:38
  free
• 0:38
  online
• 0:39
  event
• 0:39
  where
• 0:39
  I'm
• 0:39
  going
• 0:39
  to
• 0:39
  teach
• 0:40
  you
• 0:40
  the
• 0:40
  framework
• 0:41
  for
• 0:41
  launching
• 0:41
  your
• 0:41
  new
• 0:42
  podcast
• 0:42
  in
• 0:42
  just
• 0:43
  two
• 0:43
  weeks?
• 0:43
  Yes,
• 0:44
  that's
• 0:44
  right.
• 0:44
  Two
• 0:44
  weeks.
• 0:45
  You
• 0:45
  can
• 0:45
  get
• 0:45
  a
• 0:45
  podcast
• 0:46
  up
• 0:46
  and
• 0:46
  running.
• 0:46
  I
• 0:46
  promise
• 0:47
  you
• 0:47
  can
• 0:47
  do
• 0:47
  it.
• 0:47
  I've
• 0:47
  taught
• 0:47
  a
• 0:47
  bunch
• 0:48
  of
• 0:48
  people
• 0:48
  how
• 0:48
  to
• 0:48
  do
• 0:48
  it
• 0:48
  already.
• 0:49
  And
• 0:49
  I
• 0:49
  can't
• 0:49
  wait
• 0:49
  to
• 0:49
  show
• 0:49
  you
• 0:50
  again.
• 0:50
  It's
• 0:50
  totally
• 0:50
  free.
• 0:51
  Click
• 0:51
  the
• 0:51
  link
• 0:51
  below
• 0:51
  to
• 0:52
  register.
• 0:52
  And
• 0:52
  I
• 0:52
  can't
• 0:52
  wait
• 0:52
  to
• 0:52
  see
• 0:52
  you
• 0:52
  there.
• 0:53
  Okay
• 0:54
  friends
• 0:54
  today,
• 0:54
  we
• 0:54
  are
• 0:54
  going
• 0:55
  to
• 0:55
  talk
• 0:55
  about
• 0:55
  how
• 0:55
  to
• 0:55
  reach
• 0:56
  any
• 0:56
  goal.
• 0:56
  And
• 0:56
  I
• 0:56
  do
• 0:57
  mean
• 0:57
  any
• 0:58
  goal,
• 0:58
  personal
• 0:59
  professional,
• 1:00
  social,
• 1:01
  I
• 1:01
  don't
• 1:01
  care
• 1:01
  what
• 1:01
  goal
• 1:01
  you
• 1:02
  have,
• 1:02
  physical
• 1:02
  health,
• 1:03
  whatever
• 1:03
  it
• 1:03
  is
• 1:03
  I'm
• 1:04
  going
• 1:04
  to
• 1:04
  teach
• 1:04
  you.
• 1:05
  A
• 1:05
  handful
• 1:05
  of
• 1:05
  steps
• 1:05
  to
• 1:05
  get
• 1:06
  there.
• 1:06
  And
• 1:06
  they're
• 1:06
  going
• 1:07
  to
• 1:07
  be
• 1:07
  a
• 1:07
  little
• 1:07
  bit
• 1:07
  different
• 1:07
  then
• 1:08
  you
• 1:08
  may
• 1:08
  be
• 1:08
  used
• 1:08
  to
• 1:08
  hearing,
• 1:09
  usually
• 1:09
  we're
• 1:09
  used
• 1:09
  to
• 1:09
  hearing,
• 1:10
  set
• 1:10
  a
• 1:10
  goal
• 1:11
  and
• 1:11
  then
• 1:11
  break
• 1:12
  it
• 1:12
  down
• 1:12
  into
• 1:12
  steps
• 1:12
  and
• 1:12
  take
• 1:13
  each
• 1:13
  one
• 1:13
  of
• 1:13
  these
• 1:13
  steps.
• 1:13
  But
• 1:13
  we're
• 1:14
  going
• 1:14
  to
• 1:14
  talk
• 1:14
  about
• 1:14
  today.
• 1:15
  Is
• 1:15
  instead
• 1:16
  how
• 1:17
  to
• 1:17
  change
• 1:18
  your
• 1:18
  brain
• 1:18
  so
• 1:19
  that
• 1:19
  you
• 1:19
  are
• 1:19
  more
• 1:19
  likely
• 1:20
  to
• 1:20
  reach
• 1:20
  this
• 1:20
  goal,
• 1:20
  because
• 1:21
  there's
• 1:21
  a
• 1:21
  lot
• 1:21
  going
• 1:21
  on
• 1:21
  up
• 1:22
  there
• 1:22
  that
• 1:22
  we
• 1:22
  may
• 1:22
  not
• 1:22
  be
• 1:22
  aware
• 1:23
  of.
• 1:23
  And
• 1:23
  unless
• 1:24
  we
• 1:24
  change
• 1:24
  it,
• 1:24
  we
• 1:25
  are
• 1:25
  not
• 1:25
  going
• 1:25
  to
• 1:25
  make
• 1:26
  any
• 1:26
  progress.
• 1:26
  So,
• 1:27
  first
• 1:27
  of
• 1:27
  all,
• 1:27
  what
• 1:27
  we
• 1:27
  need
• 1:27
  to
• 1:27
  do
• 1:28
  is
• 1:28
  have
• 1:28
  just
• 1:28
  a
• 1:28
  little
• 1:28
  bit
• 1:29
  of
• 1:29
  a
• 1:29
  lesson
• 1:29
  science
• 1:30
  lesson
• 1:30
  here.
• 1:30
  I
• 1:30
  am
• 1:31
  not
• 1:31
  a
• 1:31
  neuroscientist.
• 1:31
  I
• 1:31
  don't
• 1:32
  know
• 1:32
  a
• 1:32
  lot
• 1:32
  about
• 1:33
  this
• 1:33
  stuff,
• 1:33
  but
• 1:33
  the
• 1:33
  things
• 1:33
  that
• 1:34
  I've
• 1:34
  learned
• 1:34
  have
• 1:34
  been
• 1:34
  fascinating
• 1:35
  as
• 1:35
  I've
• 1:35
  become
• 1:36
  a
• 1:36
  certified
• 1:36
  coach.
• 1:36
  So
• 1:36
  I
• 1:36
  want
• 1:37
  to
• 1:37
  teach
• 1:37
  you
• 1:37
  something.
• 1:38
  That
• 1:38
  is
• 1:38
  going
• 1:38
  to
• 1:38
  be
• 1:38
  really
• 1:39
  important
• 1:39
  to
• 1:39
  understanding
• 1:40
  why
• 1:40
  our
• 1:40
  brain
• 1:41
  believes
• 1:41
  and
• 1:42
  acts
• 1:42
  in
• 1:42
  specific
• 1:43
  ways.
• 1:44
  So
• 1:44
  our
• 1:44
  brain
• 1:45
  sets
• 1:45
  up
• 1:45
  these
• 1:45
  paradigms
• 1:46
  and
• 1:46
  these
• 1:46
  belief
• 1:47
  systems
• 1:47
  for
• 1:47
  a
• 1:47
  reason.
• 1:48
  The
• 1:49
  main
• 1:49
  reason
• 1:49
  is
• 1:49
  because
• 1:49
  it
• 1:49
  keeps
• 1:50
  us
• 1:50
  safe.
• 1:50
  That's
• 1:50
  our
• 1:50
  brain's
• 1:51
  number
• 1:51
  one
• 1:51
  priority
• 1:52
  is
• 1:52
  to
• 1:52
  survive,
• 1:53
  to
• 1:53
  keep
• 1:53
  us
• 1:53
  safe.
• 1:53
  So
• 1:54
  it
• 1:54
  creates
• 1:54
  these
• 1:54
  paradigms,
• 1:55
  these
• 1:55
  belief
• 1:55
  systems.
• 1:56
  To
• 1:57
  keep
• 1:57
  us
• 1:57
  in
• 1:57
  a
• 1:57
  place
• 1:57
  where
• 1:58
  we
• 1:58
  feel
• 1:58
  comfortable.
• 1:59
  Have
• 1:59
  you
• 1:59
  noticed
• 2:00
  how
• 2:00
  uncomfortable
• 2:00
  you
• 2:00
  feel
• 2:00
  when
• 2:01
  you
• 2:01
  go
• 2:01
  someplace
• 2:01
  really
• 2:01
  new,
• 2:01
  if
• 2:02
  you've
• 2:02
  ever
• 2:02
  traveled
• 2:02
  to
• 2:02
  a
• 2:02
  foreign
• 2:03
  country
• 2:03
  and
• 2:03
  everything
• 2:04
  is
• 2:04
  different.
• 2:05
  It
• 2:05
  is
• 2:05
  a
• 2:06
  little
• 2:06
  bit
• 2:06
  traumatic
• 2:06
  to
• 2:06
  your
• 2:07
  brain.
• 2:07
  It's
• 2:07
  like,
• 2:07
  oh,
• 2:07
  I
• 2:07
  don't
• 2:07
  know
• 2:08
  where
• 2:08
  to
• 2:09
  go
• 2:09
  to
• 2:09
  eat
• 2:09
  or
• 2:10
  to
• 2:10
  the
• 2:10
  bathroom
• 2:10
  or
• 2:11
  these
• 2:11
  basic
• 2:11
  survival
• 2:12
  things.
• 2:12
  We
• 2:12
  don't
• 2:13
  know
• 2:13
  anything
• 2:13
  about.
• 2:13
  We
• 2:13
  can't
• 2:14
  understand
• 2:14
  what
• 2:14
  people
• 2:14
  are
• 2:14
  saying.
• 2:15
  We
• 2:15
  can't
• 2:15
  read
• 2:16
  the
• 2:16
  signage.
• 2:17
  It's
• 2:17
  really
• 2:17
  scary.
• 2:17
  And
• 2:18
  so
• 2:18
  our
• 2:18
  brain
• 2:19
  creates
• 2:19
  these
• 2:19
  systems
• 2:20
  to
• 2:20
  put
• 2:21
  things
• 2:21
  in
• 2:21
  boxes
• 2:21
  so
• 2:22
  that
• 2:22
  we
• 2:22
  feel
• 2:22
  safer
• 2:23
  and
• 2:23
  we
• 2:23
  can
• 2:23
  take
• 2:24
  care
• 2:24
  of
• 2:24
  ourselves
• 2:24
  the
• 2:24
  way
• 2:25
  we
• 2:25
  need
• 2:25
  to.
• 2:26
  It
• 2:26
  also
• 2:26
  helps
• 2:26
  us
• 2:26
  make
• 2:27
  sense
• 2:27
  of
• 2:27
  the
• 2:27
  world
• 2:27
  around
• 2:28
  us
• 2:28
  when
• 2:28
  things
• 2:29
  are
• 2:29
  confusing,
• 2:30
  our
• 2:30
  brain
• 2:30
  has
• 2:30
  to
• 2:30
  work
• 2:30
  a
• 2:30
  lot
• 2:31
  harder
• 2:31
  and
• 2:31
  expend
• 2:32
  more
• 2:32
  energy
• 2:32
  than
• 2:32
  normal.
• 2:33
  So
• 2:33
  it
• 2:33
  wants
• 2:34
  to
• 2:34
  make
• 2:34
  things
• 2:34
  very
• 2:34
  simple
• 2:35
  for
• 2:35
  us.
• 2:35
  And
• 2:36
  that's
• 2:36
  what
• 2:36
  these
• 2:36
  paradigms
• 2:37
  and
• 2:37
  these
• 2:37
  systems
• 2:37
  do.
• 2:38
  Now
• 2:38
  recently
• 2:39
  I've
• 2:39
  been
• 2:39
  reading
• 2:39
  a
• 2:40
  book
• 2:40
  called
• 2:40
  worthy
• 2:40
  by
• 2:41
  Jamie
• 2:41
  Kern,
• 2:41
  Lima,
• 2:42
  highly
• 2:42
  recommended.
• 2:42
  I
• 2:42
  love
• 2:43
  her.
• 2:43
  She
• 2:43
  is
• 2:43
  a
• 2:43
  delightful
• 2:44
  entrepreneur
• 2:44
  has
• 2:45
  a
• 2:45
  beautiful
• 2:45
  story.
• 2:46
  And
• 2:46
  now
• 2:46
  that
• 2:46
  she's
• 2:47
  made
• 2:48
  a
• 2:48
  billion
• 2:48
  dollars.
• 2:49
  Building
• 2:49
  her
• 2:50
  cosmetic
• 2:50
  brand
• 2:51
  and
• 2:51
  selling
• 2:51
  it.
• 2:51
  She
• 2:51
  is
• 2:52
  now
• 2:52
  dedicating
• 2:52
  her
• 2:52
  life
• 2:53
  to
• 2:53
  teaching
• 2:53
  people
• 2:54
  how
• 2:54
  worthy
• 2:55
  they
• 2:55
  are
• 2:55
  and
• 2:55
  how
• 2:55
  they're
• 2:56
  worthy
• 2:56
  of
• 2:56
  reaching
• 2:56
  any
• 2:57
  goals
• 2:57
  they
• 2:57
  have.
• 2:57
  So
• 2:57
  I
• 2:57
  really
• 2:57
  recommend
• 2:58
  the
• 2:58
  book,
• 2:58
  but
• 2:58
  inside
• 2:59
  the
• 2:59
  book,
• 2:59
  she
• 2:59
  talks
• 2:59
  about
• 3:00
  a
• 3:00
  portion
• 3:00
  of
• 3:00
  the
• 3:00
  brain
• 3:01
  that
• 3:01
  is.
• 3:01
  Fairly
• 3:02
  unknown
• 3:03
  to
• 3:03
  us.
• 3:03
  Lay
• 3:03
  people.
• 3:04
  And
• 3:04
  it
• 3:04
  is
• 3:04
  called
• 3:05
  the
• 3:05
  reticular
• 3:05
  activating
• 3:06
  system.
• 3:06
  So
• 3:06
  I
• 3:06
  want
• 3:07
  to
• 3:07
  talk
• 3:07
  about
• 3:07
  this
• 3:07
  system
• 3:07
  really
• 3:07
  quickly.
• 3:08
  And
• 3:08
  the
• 3:08
  reason
• 3:09
  the
• 3:09
  reticular
• 3:09
  activating
• 3:10
  system
• 3:10
  is
• 3:10
  important
• 3:11
  is
• 3:11
  because
• 3:12
  one
• 3:12
  of
• 3:12
  its
• 3:12
  main
• 3:13
  purposes,
• 3:13
  it
• 3:13
  has
• 3:13
  a
• 3:13
  lot
• 3:13
  of
• 3:13
  purposes,
• 3:14
  but
• 3:14
  one
• 3:14
  of
• 3:14
  its
• 3:14
  main
• 3:14
  purposes
• 3:15
  is
• 3:15
  to
• 3:15
  connect
• 3:15
  the
• 3:16
  subconscious
• 3:16
  brain
• 3:17
  with
• 3:17
  the
• 3:17
  conscious
• 3:18
  brain.
• 3:18
  So
• 3:18
  it
• 3:19
  takes
• 3:19
  the
• 3:19
  things
• 3:19
  that
• 3:20
  we
• 3:20
  may
• 3:20
  not
• 3:20
  generally
• 3:21
  be
• 3:21
  paying
• 3:21
  attention
• 3:21
  to,
• 3:21
  and
• 3:22
  it
• 3:22
  connects
• 3:22
  it
• 3:22
  with
• 3:22
  the
• 3:23
  conscious
• 3:23
  side
• 3:23
  of
• 3:23
  things.
• 3:25
  I
• 3:25
  took
• 3:25
  a
• 3:25
  drive
• 3:25
  recently
• 3:26
  with
• 3:26
  my
• 3:26
  kids.
• 3:26
  It
• 3:26
  was
• 3:26
  a
• 3:26
  12
• 3:27
  hour
• 3:27
  long
• 3:27
  drive.
• 3:28
  I
• 3:28
  was
• 3:28
  the
• 3:28
  only
• 3:28
  driver.
• 3:29
  And
• 3:29
  what
• 3:29
  I
• 3:29
  noticed
• 3:30
  when
• 3:30
  I
• 3:30
  was
• 3:30
  thinking
• 3:30
  about
• 3:30
  this
• 3:30
  particular
• 3:31
  activating
• 3:31
  system
• 3:32
  was
• 3:32
  all
• 3:32
  of
• 3:32
  the
• 3:32
  things
• 3:33
  that
• 3:33
  my
• 3:33
  brain
• 3:33
  was
• 3:33
  not
• 3:34
  paying
• 3:34
  attention
• 3:34
  to.
• 3:35
  So
• 3:35
  your
• 3:35
  brain
• 3:35
  gets
• 3:36
  constant
• 3:36
  stimulus
• 3:37
  at
• 3:37
  all
• 3:37
  times,
• 3:37
  just
• 3:38
  sitting
• 3:38
  here,
• 3:38
  I'm
• 3:38
  noticing
• 3:39
  lights
• 3:39
  on
• 3:39
  me,
• 3:39
  the
• 3:40
  camera,
• 3:40
  my
• 3:40
  microphone,
• 3:41
  some
• 3:41
  important
• 3:41
  things,
• 3:42
  but
• 3:42
  there's
• 3:42
  lots.
• 3:42
  I'm
• 3:42
  not
• 3:43
  noticing
• 3:43
  I'm
• 3:43
  not
• 3:43
  no
• 3:43
  sitting
• 3:44
  the
• 3:44
  other
• 3:44
  things
• 3:44
  in
• 3:44
  my
• 3:44
  room.
• 3:45
  I'm
• 3:45
  not
• 3:45
  noticing
• 3:45
  the
• 3:46
  sun
• 3:46
  shining.
• 3:46
  There's
• 3:46
  a
• 3:47
  lot
• 3:47
  of
• 3:47
  things
• 3:47
  I'm
• 3:47
  tuning
• 3:47
  out
• 3:48
  so
• 3:48
  that
• 3:48
  I
• 3:49
  can
• 3:49
  stay
• 3:49
  focused
• 3:49
  on
• 3:49
  what
• 3:49
  I'm
• 3:50
  doing
• 3:50
  in
• 3:50
  this
• 3:50
  moment.
• 3:50
  It
• 3:50
  would
• 3:51
  be
• 3:51
  so
• 3:51
  overwhelming
• 3:52
  for
• 3:52
  your
• 3:52
  brain
• 3:52
  to
• 3:52
  pay
• 3:52
  attention
• 3:53
  to
• 3:53
  everything.
• 3:53
  And
• 3:54
  on
• 3:54
  this.
• 3:54
  Drive.
• 3:54
  I
• 3:54
  noticed
• 3:54
  the
• 3:54
  same
• 3:55
  thing.
• 3:55
  They're
• 3:56
  the
• 3:56
  things
• 3:56
  that
• 3:56
  I
• 3:56
  wasn't
• 3:57
  particularly
• 3:57
  paying
• 3:57
  attention
• 3:58
  to
• 3:58
  that
• 3:58
  my
• 3:58
  brain
• 3:58
  was
• 3:58
  tuning
• 3:59
  out
• 3:59
  was
• 3:59
  the
• 4:00
  mountains
• 4:00
  I
• 4:00
  was
• 4:00
  driving
• 4:00
  along.
• 4:01
  I
• 4:01
  was
• 4:01
  driving
• 4:01
  along
• 4:01
  a
• 4:02
  lot
• 4:02
  of
• 4:02
  mountainous
• 4:03
  roads.
• 4:04
  It
• 4:04
  wasn't
• 4:04
  paying
• 4:04
  attention
• 4:04
  to
• 4:05
  the
• 4:05
  cliff
• 4:05
  or
• 4:05
  the
• 4:05
  rocks
• 4:06
  next
• 4:06
  to
• 4:06
  me.
• 4:07
  I
• 4:07
  wasn't
• 4:07
  paying
• 4:07
  attention
• 4:07
  to
• 4:07
  the
• 4:07
  little
• 4:08
  sounds
• 4:08
  in
• 4:08
  the
• 4:08
  car
• 4:09
  and
• 4:09
  outside
• 4:09
  of
• 4:09
  the
• 4:09
  car.
• 4:10
  I
• 4:10
  wasn't
• 4:10
  really
• 4:10
  paying
• 4:10
  attention
• 4:11
  to
• 4:11
  smells
• 4:11
  in
• 4:11
  the
• 4:11
  car,
• 4:12
  the
• 4:12
  feel
• 4:12
  of
• 4:13
  my
• 4:13
  clothes
• 4:13
  or
• 4:13
  my
• 4:13
  jewelry
• 4:14
  on
• 4:14
  me
• 4:14
  or
• 4:15
  the
• 4:15
  bug
• 4:16
  splatters
• 4:16
  on
• 4:16
  the
• 4:16
  windshield.
• 4:17
  I
• 4:17
  was
• 4:17
  ignoring
• 4:17
  most
• 4:17
  of
• 4:17
  these
• 4:18
  because
• 4:18
  they
• 4:18
  weren't
• 4:18
  necessary
• 4:19
  in
• 4:19
  the
• 4:19
  moment.
• 4:20
  But
• 4:20
  what
• 4:20
  was
• 4:21
  I
• 4:21
  noticing
• 4:21
  while
• 4:22
  really
• 4:22
  essential
• 4:22
  things?
• 4:23
  Like
• 4:23
  if
• 4:23
  there
• 4:23
  was
• 4:23
  an
• 4:23
  obstacle
• 4:24
  in
• 4:24
  the
• 4:24
  road,
• 4:25
  the
• 4:25
  cars
• 4:25
  all
• 4:25
  around
• 4:26
  me,
• 4:26
  I
• 4:26
  was
• 4:26
  noticing
• 4:27
  rain
• 4:27
  when
• 4:28
  it
• 4:28
  started
• 4:28
  raining
• 4:28
  on
• 4:28
  us
• 4:28
  or
• 4:28
  any
• 4:29
  other
• 4:29
  adverse
• 4:29
  driving
• 4:30
  conditions,
• 4:30
  because
• 4:30
  these
• 4:31
  were
• 4:31
  critical
• 4:32
  for
• 4:32
  our
• 4:32
  survival.
• 4:32
  I
• 4:32
  was
• 4:32
  driving
• 4:33
  80
• 4:33
  miles
• 4:33
  an
• 4:33
  hour
• 4:34
  down
• 4:34
  the
• 4:34
  freeway.
• 4:34
  I
• 4:34
  had
• 4:35
  to
• 4:35
  be
• 4:35
  paying
• 4:35
  attention
• 4:36
  to
• 4:36
  the
• 4:36
  things
• 4:36
  that
• 4:36
  could
• 4:37
  cause
• 4:37
  me
• 4:37
  or
• 4:37
  my
• 4:37
  family
• 4:37
  harm.
• 4:39
  A
• 4:39
  funny
• 4:39
  example
• 4:39
  was
• 4:40
  there
• 4:40
  were
• 4:40
  multiple
• 4:40
  dead
• 4:41
  deer
• 4:41
  on
• 4:41
  the
• 4:41
  side
• 4:41
  of
• 4:41
  the
• 4:41
  road.
• 4:42
  So
• 4:42
  sad.
• 4:42
  And
• 4:43
  I
• 4:43
  would
• 4:43
  mention
• 4:44
  to
• 4:44
  my
• 4:44
  kids,
• 4:44
  oh,
• 4:44
  do
• 4:44
  you
• 4:44
  see
• 4:44
  that
• 4:45
  deer?
• 4:45
  But
• 4:45
  we
• 4:45
  were
• 4:45
  moving
• 4:45
  so
• 4:45
  quickly
• 4:46
  that
• 4:46
  for
• 4:46
  them
• 4:46
  to
• 4:46
  like
• 4:46
  look
• 4:47
  up
• 4:47
  and
• 4:47
  notice.
• 4:48
  most
• 4:48
  of
• 4:48
  them
• 4:48
  missed
• 4:49
  it.
• 4:49
  And
• 4:49
  my
• 4:49
  younger
• 4:49
  son
• 4:50
  was
• 4:50
  kind
• 4:50
  of
• 4:50
  upset
• 4:50
  about
• 4:50
  this.
• 4:50
  I
• 4:51
  missed
• 4:51
  the
• 4:51
  deer,
• 4:51
  but
• 4:52
  I
• 4:52
  saw
• 4:52
  every
• 4:52
  last
• 4:53
  one
• 4:53
  of
• 4:53
  them.
• 4:53
  Why.
• 4:54
  Because
• 4:54
  there
• 4:54
  were
• 4:54
  potential
• 4:54
  hazards
• 4:55
  for
• 4:55
  me
• 4:55
  and
• 4:55
  my
• 4:55
  family.
• 4:56
  So
• 4:56
  I
• 4:56
  was
• 4:56
  constantly
• 4:57
  scanning
• 4:57
  the
• 4:57
  road.
• 4:57
  Now,
• 4:58
  if
• 4:58
  the
• 4:58
  deer
• 4:58
  had
• 4:58
  been,
• 4:59
  you
• 4:59
  know,
• 4:59
  a
• 4:59
  mile
• 5:00
  off
• 5:00
  the
• 5:00
  road
• 5:00
  in
• 5:00
  the
• 5:00
  field,
• 5:01
  I
• 5:01
  wouldn't
• 5:01
  have
• 5:01
  noticed
• 5:01
  because
• 5:02
  my
• 5:02
  brain
• 5:03
  was
• 5:03
  so
• 5:03
  focused
• 5:04
  on
• 5:04
  the
• 5:04
  road
• 5:04
  in
• 5:04
  those
• 5:04
  hazards.
• 5:04
  So
• 5:05
  start
• 5:05
  to
• 5:05
  pay
• 5:06
  attention
• 5:06
  when
• 5:07
  you
• 5:07
  are
• 5:07
  doing
• 5:07
  something,
• 5:08
  all
• 5:08
  of
• 5:08
  the
• 5:08
  things
• 5:08
  that
• 5:08
  your
• 5:09
  brain
• 5:09
  is
• 5:09
  not
• 5:09
  noticing,
• 5:09
  and
• 5:10
  you
• 5:10
  will
• 5:10
  understand
• 5:11
  just
• 5:11
  how
• 5:11
  powerful
• 5:12
  this
• 5:12
  reticular
• 5:12
  activating
• 5:13
  system
• 5:13
  is.
• 5:14
  It
• 5:14
  pays
• 5:14
  attention
• 5:15
  to
• 5:15
  the
• 5:15
  things
• 5:15
  that
• 5:15
  matter
• 5:16
  most.
• 5:16
  So
• 5:17
  what
• 5:17
  we
• 5:17
  want
• 5:17
  to
• 5:17
  do
• 5:18
  in
• 5:18
  order
• 5:18
  to
• 5:18
  reach
• 5:18
  our
• 5:18
  goals
• 5:19
  is
• 5:19
  to
• 5:19
  tell
• 5:19
  it
• 5:20
  what
• 5:20
  to
• 5:20
  pay
• 5:20
  attention
• 5:21
  to
• 5:21
  why.
• 5:22
  Well,
• 5:22
  because
• 5:23
  our
• 5:23
  belief
• 5:23
  system
• 5:24
  is
• 5:24
  set
• 5:24
  up
• 5:24
  a
• 5:24
  certain
• 5:25
  way.
• 5:25
  Because
• 5:26
  that
• 5:26
  has
• 5:27
  been
• 5:27
  what
• 5:27
  service
• 5:27
  in
• 5:27
  the
• 5:27
  past,
• 5:28
  but
• 5:28
  if
• 5:28
  we
• 5:28
  want
• 5:28
  to
• 5:28
  reach
• 5:29
  new
• 5:29
  goals
• 5:29
  and
• 5:30
  beliefs,
• 5:30
  we
• 5:30
  have
• 5:30
  to
• 5:30
  tell
• 5:30
  it
• 5:31
  to
• 5:31
  pay
• 5:31
  attention
• 5:31
  to
• 5:31
  different
• 5:32
  things,
• 5:32
  because
• 5:32
  we
• 5:32
  are
• 5:32
  stretching
• 5:33
  and
• 5:33
  growing
• 5:33
  ourselves.
• 5:34
  We
• 5:34
  do
• 5:35
  this
• 5:35
  through
• 5:35
  changing
• 5:36
  our
• 5:36
  beliefs
• 5:36
  as
• 5:37
  a
• 5:37
  life
• 5:37
  coach,
• 5:37
  I
• 5:37
  teach
• 5:37
  people
• 5:38
  how
• 5:38
  to
• 5:38
  change
• 5:38
  their
• 5:38
  beliefs
• 5:39
  so
• 5:39
  that
• 5:39
  they
• 5:39
  can
• 5:39
  change
• 5:40
  the
• 5:40
  world
• 5:40
  around
• 5:40
  them.
• 5:41
  And
• 5:41
  that
• 5:41
  the
• 5:41
  life
• 5:41
  that
• 5:41
  they
• 5:41
  have,
• 5:42
  if
• 5:43
  someone
• 5:43
  told
• 5:44
  me
• 5:44
  before
• 5:44
  I
• 5:44
  started
• 5:44
  this
• 5:44
  drive
• 5:44
  with
• 5:45
  my
• 5:45
  family,
• 5:45
  that
• 5:45
  there
• 5:45
  was
• 5:45
  a
• 5:45
  lot
• 5:46
  of
• 5:46
  rock
• 5:46
  slides
• 5:47
  happening
• 5:47
  in
• 5:47
  the
• 5:47
  area.
• 5:47
  Guess
• 5:48
  what?
• 5:48
  I'd
• 5:48
  be
• 5:48
  paying
• 5:48
  attention
• 5:48
  to
• 5:49
  those
• 5:49
  mountains.
• 5:49
  I
• 5:49
  was
• 5:49
  driving
• 5:50
  along
• 5:50
  right.
• 5:50
  There
• 5:51
  was
• 5:51
  a
• 5:51
  lot
• 5:51
  of
• 5:51
  these
• 5:52
  Rocky
• 5:52
  cliffs
• 5:52
  that
• 5:52
  I
• 5:52
  was
• 5:53
  driving
• 5:53
  along,
• 5:53
  but
• 5:53
  I
• 5:53
  wasn't
• 5:54
  particularly
• 5:54
  paying
• 5:54
  attention
• 5:55
  to
• 5:55
  them
• 5:55
  because
• 5:55
  they
• 5:55
  didn't
• 5:55
  pose
• 5:56
  any
• 5:56
  sort
• 5:56
  of
• 5:56
  hazard.
• 5:57
  To
• 5:57
  me,
• 5:57
  if
• 5:58
  there
• 5:58
  was
• 5:58
  a
• 5:58
  rockslide
• 5:59
  happening,
• 5:59
  you
• 5:59
  better
• 5:59
  believe
• 6:00
  I
• 6:00
  would
• 6:00
  be
• 6:00
  paying
• 6:00
  very
• 6:01
  close
• 6:01
  attention
• 6:01
  to
• 6:01
  those
• 6:01
  mountains
• 6:02
  and
• 6:02
  those
• 6:02
  rocks.
• 6:02
  Okay.
• 6:03
  So
• 6:03
  the
• 6:04
  first
• 6:04
  step
• 6:04
  to
• 6:05
  reaching
• 6:05
  any
• 6:05
  goal
• 6:06
  is
• 6:06
  to
• 6:06
  choose
• 6:07
  what
• 6:07
  to
• 6:07
  believe.
• 6:08
  And
• 6:08
  then
• 6:09
  our
• 6:09
  reticular
• 6:09
  activating
• 6:10
  system
• 6:10
  goes
• 6:10
  to
• 6:11
  work
• 6:11
  finding
• 6:11
  evidence
• 6:12
  that
• 6:12
  is
• 6:12
  true
• 6:13
  and
• 6:13
  making
• 6:13
  that
• 6:13
  belief
• 6:14
  even
• 6:14
  stronger.
• 6:15
  All
• 6:15
  right.
• 6:15
  So
• 6:15
  let
• 6:15
  me
• 6:15
  give
• 6:15
  you
• 6:16
  an
• 6:16
  example
• 6:16
  in
• 6:17
  regular
• 6:17
  life.
• 6:17
  The
• 6:18
  past
• 6:18
  few
• 6:18
  years,
• 6:18
  I've
• 6:18
  started
• 6:18
  seeing
• 6:19
  wrinkles
• 6:19
  on
• 6:19
  my
• 6:19
  face.
• 6:19
  I'm
• 6:20
  44
• 6:20
  now,
• 6:21
  and
• 6:21
  I've
• 6:21
  noticed
• 6:21
  that
• 6:21
  my
• 6:21
  face
• 6:22
  is
• 6:22
  changing.
• 6:22
  I
• 6:22
  can
• 6:23
  see
• 6:23
  evidence
• 6:23
  of
• 6:24
  aging
• 6:24
  that
• 6:24
  I
• 6:24
  never
• 6:24
  saw
• 6:25
  before.
• 6:26
  But
• 6:26
  what
• 6:26
  I've
• 6:26
  learned
• 6:27
  as
• 6:27
  I
• 6:28
  start
• 6:28
  seeing
• 6:28
  these
• 6:28
  wrinkles
• 6:28
  is
• 6:28
  that
• 6:28
  my
• 6:29
  brain
• 6:29
  believes
• 6:29
  that
• 6:29
  wrinkles
• 6:30
  are
• 6:30
  bad.
• 6:31
  Gee.
• 6:31
  I
• 6:31
  wonder
• 6:31
  why
• 6:31
  probably
• 6:32
  because
• 6:32
  society
• 6:32
  has
• 6:32
  told
• 6:32
  me
• 6:33
  so
• 6:33
  celebrities
• 6:34
  and
• 6:34
  other
• 6:34
  famous
• 6:34
  people.
• 6:35
  The
• 6:35
  people
• 6:35
  that
• 6:35
  society
• 6:36
  tells
• 6:36
  us
• 6:36
  are
• 6:36
  beautiful.
• 6:37
  Do
• 6:37
  not
• 6:37
  have
• 6:37
  these
• 6:37
  wrinkles
• 6:38
  for
• 6:38
  the
• 6:38
  most
• 6:38
  part.
• 6:39
  Right.
• 6:39
  They,
• 6:39
  they
• 6:39
  fight
• 6:40
  against
• 6:40
  them.
• 6:40
  They
• 6:40
  do
• 6:40
  all
• 6:40
  these,
• 6:41
  these
• 6:41
  treatments
• 6:41
  to
• 6:42
  not
• 6:42
  have
• 6:42
  them
• 6:42
  because
• 6:42
  society
• 6:43
  says
• 6:43
  wrinkles
• 6:44
  are
• 6:44
  bad
• 6:44
  or
• 6:44
  they're
• 6:44
  ugly
• 6:45
  or
• 6:45
  whatever.
• 6:46
  When
• 6:46
  we
• 6:46
  have
• 6:47
  a
• 6:47
  society
• 6:47
  that
• 6:47
  does
• 6:47
  not
• 6:48
  value
• 6:49
  something
• 6:49
  and
• 6:49
  we
• 6:49
  see
• 6:50
  that
• 6:50
  thing
• 6:50
  in
• 6:50
  ourselves
• 6:51
  or
• 6:51
  our
• 6:51
  loved
• 6:51
  ones,
• 6:51
  we're
• 6:51
  going
• 6:52
  to
• 6:52
  start
• 6:52
  panicking.
• 6:53
  That's
• 6:53
  not
• 6:53
  valuable.
• 6:54
  Wrinkles
• 6:54
  are
• 6:54
  bad.
• 6:55
  Wrinkles
• 6:55
  are
• 6:55
  ugly.
• 6:56
  I
• 6:56
  don't
• 6:57
  want
• 6:57
  them
• 6:57
  for
• 6:57
  some
• 6:57
  reason.
• 6:58
  So
• 6:58
  because
• 6:59
  I
• 6:59
  have
• 6:59
  this
• 6:59
  belief
• 6:59
  that
• 7:00
  I
• 7:00
  actually
• 7:00
  didn't
• 7:00
  even
• 7:00
  know
• 7:00
  was
• 7:01
  there
• 7:01
  until
• 7:01
  I
• 7:01
  started
• 7:01
  seeing
• 7:02
  the
• 7:02
  wrinkles
• 7:02
  on
• 7:02
  myself.
• 7:04
  My
• 7:04
  brain
• 7:04
  now
• 7:04
  looks
• 7:05
  around
• 7:05
  for
• 7:05
  evidence
• 7:06
  that
• 7:06
  this
• 7:06
  belief
• 7:07
  is
• 7:07
  true,
• 7:07
  even
• 7:07
  though
• 7:07
  I
• 7:07
  don't
• 7:08
  love
• 7:08
  this
• 7:08
  belief
• 7:08
  because
• 7:09
  it
• 7:09
  causes
• 7:09
  me
• 7:09
  anxious.
• 7:09
  When
• 7:10
  I
• 7:10
  look
• 7:10
  in
• 7:10
  the
• 7:10
  mirror
• 7:10
  and
• 7:10
  I
• 7:10
  see
• 7:10
  wrinkles,
• 7:11
  I
• 7:11
  think
• 7:12
  bagels
• 7:12
  are
• 7:12
  bad.
• 7:12
  And
• 7:13
  then
• 7:13
  I
• 7:13
  feel
• 7:13
  bad
• 7:13
  about
• 7:13
  myself.
• 7:14
  I
• 7:14
  don't
• 7:14
  want
• 7:15
  this
• 7:15
  belief,
• 7:15
  but
• 7:16
  my
• 7:16
  brain
• 7:16
  still
• 7:16
  scans
• 7:16
  for
• 7:17
  evidence.
• 7:17
  So
• 7:17
  what
• 7:17
  does
• 7:17
  that
• 7:17
  look
• 7:17
  like?
• 7:18
  When
• 7:18
  I
• 7:18
  see
• 7:19
  someone
• 7:19
  beautiful
• 7:19
  or
• 7:19
  successful
• 7:20
  with
• 7:20
  wrinkles,
• 7:21
  I
• 7:21
  actually
• 7:21
  don't
• 7:21
  pay
• 7:21
  attention
• 7:22
  to
• 7:22
  that.
• 7:22
  I
• 7:23
  ignore
• 7:23
  it
• 7:24
  instead.
• 7:25
  I
• 7:25
  noticed
• 7:25
  everyone
• 7:26
  who
• 7:26
  does
• 7:26
  not
• 7:27
  have
• 7:27
  wrinkles.
• 7:28
  So
• 7:28
  everyone
• 7:28
  that
• 7:28
  comes
• 7:28
  up
• 7:29
  on
• 7:29
  my
• 7:29
  Instagram
• 7:29
  or
• 7:29
  on
• 7:30
  my
• 7:30
  TV
• 7:30
  or
• 7:30
  on
• 7:31
  wherever
• 7:31
  I'm
• 7:31
  looking
• 7:32
  in,
• 7:32
  in
• 7:32
  real
• 7:32
  life.
• 7:33
  And
• 7:33
  I
• 7:33
  know
• 7:33
  they're
• 7:33
  about
• 7:33
  my
• 7:34
  age
• 7:34
  and
• 7:34
  they
• 7:34
  don't
• 7:34
  have
• 7:35
  any
• 7:35
  wrinkles.
• 7:35
  I
• 7:35
  think.
• 7:35
  Ah,
• 7:36
  how'd
• 7:36
  they
• 7:36
  get
• 7:37
  that
• 7:37
  way?
• 7:38
  How
• 7:38
  they
• 7:38
  do
• 7:38
  that,
• 7:38
  right?
• 7:39
  Because
• 7:39
  my
• 7:39
  brain
• 7:40
  values
• 7:41
  the
• 7:41
  not
• 7:41
  wrinkles.
• 7:42
  Cause
• 7:42
  I
• 7:42
  keep
• 7:42
  thinking
• 7:42
  there's
• 7:43
  something
• 7:43
  bad
• 7:43
  about
• 7:43
  them.
• 7:43
  Isn't
• 7:44
  that
• 7:44
  fascinating.
• 7:44
  So
• 7:45
  my
• 7:45
  brain
• 7:45
  is
• 7:45
  looking
• 7:45
  for
• 7:46
  that
• 7:46
  evidence.
• 7:47
  I
• 7:47
  actually
• 7:48
  don't
• 7:48
  want
• 7:48
  to
• 7:48
  fight
• 7:48
  aging.
• 7:49
  And
• 7:49
  so
• 7:49
  I'm
• 7:49
  trying
• 7:49
  to
• 7:49
  actively
• 7:50
  change
• 7:50
  this
• 7:50
  belief,
• 7:51
  but
• 7:51
  it's
• 7:51
  going
• 7:51
  to
• 7:51
  take
• 7:52
  time
• 7:52
  because
• 7:52
  it's
• 7:53
  been
• 7:53
  building
• 7:53
  up
• 7:53
  in
• 7:53
  my
• 7:53
  brain
• 7:53
  for
• 7:53
  a
• 7:54
  long
• 7:54
  time.
• 7:54
  Here's
• 7:54
  another
• 7:55
  example.
• 7:55
  Let's
• 7:56
  say
• 7:56
  you're
• 7:56
  trying
• 7:56
  to
• 7:56
  eat
• 7:57
  better,
• 7:57
  but
• 7:57
  you
• 7:57
  don't
• 7:58
  currently
• 7:58
  love
• 7:58
  vegetables.
• 7:59
  That's
• 7:59
  a
• 7:59
  belief
• 7:59
  you
• 7:59
  hold
• 8:00
  on
• 8:00
  to.
• 8:00
  And
• 8:00
  you've
• 8:00
  got
• 8:00
  lots
• 8:00
  of
• 8:01
  evidence
• 8:01
  of
• 8:01
  it.
• 8:01
  You've
• 8:02
  eaten
• 8:02
  peas
• 8:02
  and
• 8:03
  asparagus.
• 8:03
  And
• 8:03
  every
• 8:03
  time
• 8:04
  you
• 8:04
  eat
• 8:04
  a
• 8:04
  vegetable
• 8:04
  it's
• 8:04
  growth.
• 8:05
  So
• 8:06
  anytime
• 8:06
  you
• 8:06
  confront
• 8:07
  vegetables,
• 8:07
  your
• 8:07
  brain
• 8:07
  is
• 8:07
  going
• 8:08
  to
• 8:08
  start
• 8:08
  saying
• 8:09
  there's
• 8:09
  a
• 8:09
  bias
• 8:10
  there.
• 8:10
  I
• 8:10
  don't
• 8:10
  like
• 8:11
  this.
• 8:11
  I
• 8:11
  will
• 8:11
  not
• 8:12
  enjoy
• 8:12
  this.
• 8:12
  Even
• 8:12
  if
• 8:13
  it's
• 8:13
  a
• 8:13
  brand
• 8:13
  new
• 8:13
  recipe,
• 8:14
  you've
• 8:14
  never
• 8:14
  tried.
• 8:15
  You
• 8:15
  believe
• 8:15
  you
• 8:15
  hate
• 8:16
  them.
• 8:16
  So
• 8:16
  your
• 8:16
  brain
• 8:17
  is
• 8:17
  going
• 8:17
  to
• 8:17
  continue
• 8:17
  finding
• 8:18
  evidence
• 8:18
  that
• 8:18
  you
• 8:18
  hate
• 8:18
  them.
• 8:19
  So
• 8:19
  you
• 8:19
  have
• 8:20
  to
• 8:20
  actively
• 8:20
  find
• 8:21
  evidence
• 8:21
  that
• 8:21
  it's
• 8:21
  not
• 8:22
  true.
• 8:23
  One
• 8:23
  way
• 8:23
  to
• 8:23
  do
• 8:23
  this
• 8:24
  is
• 8:24
  to
• 8:24
  just
• 8:24
  start.
• 8:25
  Giving
• 8:25
  yourself
• 8:25
  more
• 8:26
  experiences
• 8:26
  around
• 8:26
  vegetables
• 8:27
  and
• 8:27
  start
• 8:27
  saying
• 8:27
  things
• 8:28
  like.
• 8:29
  Actually
• 8:29
  roasted
• 8:29
  Brussels
• 8:30
  sprouts
• 8:30
  are
• 8:30
  pretty
• 8:30
  amazing.
• 8:31
  Don't
• 8:31
  lie
• 8:31
  to
• 8:31
  your
• 8:31
  brain.
• 8:32
  Don't
• 8:32
  try
• 8:32
  to
• 8:32
  trick
• 8:32
  it.
• 8:32
  That
• 8:33
  will
• 8:33
  not
• 8:33
  bring
• 8:33
  any
• 8:33
  success.
• 8:34
  Our
• 8:34
  brains
• 8:34
  are
• 8:34
  too
• 8:34
  smart
• 8:35
  for
• 8:35
  that.
• 8:35
  Right.
• 8:36
  But
• 8:36
  you
• 8:36
  can
• 8:36
  find
• 8:36
  examples
• 8:37
  of
• 8:37
  when
• 8:37
  you
• 8:37
  do.
• 8:38
  Enjoy
• 8:38
  vegetables.
• 8:38
  Maybe
• 8:39
  every
• 8:39
  time
• 8:39
  I
• 8:39
  put
• 8:39
  spinach
• 8:40
  in
• 8:40
  my
• 8:40
  smoothie,
• 8:41
  it
• 8:41
  actually
• 8:41
  gives
• 8:41
  me
• 8:41
  vitamins
• 8:42
  and
• 8:42
  it
• 8:42
  tastes
• 8:42
  great.
• 8:43
  I
• 8:43
  can't
• 8:43
  taste
• 8:44
  anything
• 8:44
  bad
• 8:44
  there.
• 8:44
  So
• 8:45
  I
• 8:45
  enjoy
• 8:46
  spinach
• 8:46
  in
• 8:46
  a
• 8:46
  smoothie.
• 8:46
  So
• 8:46
  give
• 8:47
  your
• 8:47
  brain
• 8:47
  evidence
• 8:48
  to
• 8:48
  combat
• 8:49
  this
• 8:49
  belief
• 8:50
  that
• 8:50
  you
• 8:50
  want
• 8:50
  to
• 8:50
  change.
• 8:51
  Now
• 8:51
  as
• 8:51
  we
• 8:51
  can
• 8:51
  see
• 8:52
  that
• 8:52
  belief
• 8:52
  and
• 8:53
  the
• 8:53
  evidence
• 8:53
  are
• 8:53
  intrinsically
• 8:54
  tied
• 8:54
  together,
• 8:55
  there
• 8:56
  is
• 8:56
  really
• 8:56
  no
• 8:56
  way
• 8:57
  of
• 8:57
  separating
• 8:57
  them.
• 8:57
  So
• 8:58
  if
• 8:58
  we
• 8:58
  want
• 8:58
  to
• 8:58
  change
• 8:58
  the
• 8:58
  belief,
• 8:58
  we
• 8:59
  have
• 8:59
  to
• 8:59
  change
• 8:59
  the
• 8:59
  evidence.
• 9:00
  Here's
• 9:00
  another
• 9:00
  interesting
• 9:01
  example.
• 9:01
  There
• 9:01
  is
• 9:01
  kind
• 9:02
  of
• 9:02
  a
• 9:02
  growing
• 9:02
  network
• 9:03
  of
• 9:03
  people
• 9:03
  who
• 9:03
  believe
• 9:03
  that
• 9:04
  the
• 9:04
  earth
• 9:04
  is
• 9:04
  flat.
• 9:05
  Interesting.
• 9:05
  Why
• 9:06
  do
• 9:06
  they
• 9:06
  believe
• 9:06
  this
• 9:06
  way?
• 9:07
  Is
• 9:07
  it
• 9:07
  because
• 9:07
  they
• 9:08
  don't
• 9:08
  have
• 9:08
  access
• 9:09
  to
• 9:09
  the
• 9:09
  same
• 9:09
  science
• 9:09
  we
• 9:09
  do
• 9:10
  that
• 9:10
  prove
• 9:11
  the
• 9:11
  earth
• 9:11
  is
• 9:11
  round.
• 9:11
  No,
• 9:12
  of
• 9:12
  course
• 9:12
  they
• 9:12
  have
• 9:12
  access
• 9:13
  to
• 9:13
  all
• 9:13
  those
• 9:13
  things.
• 9:14
  But
• 9:14
  they
• 9:14
  have
• 9:14
  chosen
• 9:15
  the
• 9:15
  belief
• 9:15
  that
• 9:16
  the
• 9:16
  earth
• 9:16
  is
• 9:16
  flat.
• 9:16
  And
• 9:16
  so
• 9:16
  they
• 9:17
  find
• 9:17
  all
• 9:17
  the
• 9:18
  evidence,
• 9:18
  the
• 9:18
  proof
• 9:19
  that
• 9:19
  is
• 9:19
  true
• 9:19
  or
• 9:19
  support
• 9:20
  their
• 9:20
  belief.
• 9:20
  And
• 9:20
  they
• 9:20
  hold
• 9:21
  on
• 9:21
  to
• 9:21
  that
• 9:21
  evidence
• 9:21
  really
• 9:22
  tightly
• 9:22
  because
• 9:22
  there,
• 9:23
  this
• 9:23
  belief
• 9:23
  is
• 9:23
  important
• 9:23
  to
• 9:23
  them.
• 9:24
  The
• 9:24
  same
• 9:24
  thing
• 9:25
  happens
• 9:25
  with
• 9:25
  all
• 9:26
  the
• 9:26
  beliefs
• 9:26
  that
• 9:27
  we
• 9:27
  have.
• 9:27
  Okay.
• 9:28
  Now
• 9:28
  let's
• 9:28
  move
• 9:28
  on
• 9:28
  to
• 9:28
  business.
• 9:29
  Let's
• 9:30
  say
• 9:30
  our
• 9:30
  goal
• 9:31
  is
• 9:31
  to
• 9:31
  make
• 9:31
  $50,000
• 9:33
  in
• 9:33
  a
• 9:33
  year.
• 9:34
  The
• 9:34
  first
• 9:34
  thing
• 9:34
  we
• 9:34
  have
• 9:34
  to
• 9:34
  do
• 9:35
  is
• 9:35
  start
• 9:35
  believing
• 9:35
  that
• 9:35
  it's
• 9:35
  possible,
• 9:36
  especially
• 9:36
  in
• 9:36
  our
• 9:37
  industry.
• 9:38
  Once
• 9:38
  we
• 9:38
  do
• 9:39
  that,
• 9:39
  our
• 9:39
  brain
• 9:39
  will
• 9:39
  start
• 9:40
  to
• 9:40
  look
• 9:40
  for
• 9:40
  evidence
• 9:41
  that
• 9:41
  it's
• 9:41
  true.
• 9:41
  Now,
• 9:41
  we
• 9:42
  like
• 9:42
  to
• 9:42
  think
• 9:42
  that
• 9:42
  we
• 9:42
  have
• 9:43
  to
• 9:43
  find
• 9:43
  the
• 9:43
  evidence
• 9:43
  first,
• 9:43
  but
• 9:44
  unfortunately
• 9:44
  that's
• 9:44
  not
• 9:44
  how
• 9:45
  the
• 9:45
  brain
• 9:45
  works.
• 9:46
  Even
• 9:46
  if
• 9:46
  we
• 9:46
  find
• 9:46
  evidence
• 9:47
  to
• 9:47
  the
• 9:47
  contractory,
• 9:48
  our
• 9:48
  beliefs
• 9:48
  will
• 9:48
  fight
• 9:49
  against
• 9:49
  that
• 9:49
  evidence
• 9:49
  because.
• 9:50
  Our
• 9:50
  brain
• 9:51
  is
• 9:51
  so
• 9:52
  latched
• 9:52
  on
• 9:52
  to
• 9:52
  the
• 9:53
  belief
• 9:53
  system
• 9:53
  that
• 9:53
  we
• 9:53
  have.
• 9:53
  Okay.
• 9:54
  So
• 9:54
  one
• 9:54
  thing
• 9:55
  you
• 9:55
  might
• 9:55
  want
• 9:55
  to
• 9:55
  do
• 9:55
  to
• 9:55
  believe
• 9:55
  this
• 9:56
  thought
• 9:56
  is
• 9:56
  start
• 9:56
  looking
• 9:56
  for
• 9:56
  other
• 9:57
  business
• 9:57
  owners,
• 9:57
  in
• 9:57
  your
• 9:58
  industry
• 9:58
  that
• 9:59
  are
• 9:59
  making
• 9:59
  $50,000
• 10:00
  or
• 10:00
  more
• 10:00
  boom,
• 10:01
  evidence,
• 10:01
  evidence,
• 10:02
  evidence,
• 10:02
  right?
• 10:02
  You
• 10:02
  start
• 10:02
  seeing
• 10:03
  multiple
• 10:03
  of
• 10:03
  them
• 10:04
  and
• 10:04
  then
• 10:04
  you
• 10:04
  need
• 10:04
  to
• 10:05
  start
• 10:05
  creating
• 10:05
  some
• 10:05
  bridge
• 10:06
  thoughts
• 10:06
  to
• 10:06
  get
• 10:06
  you
• 10:07
  where
• 10:07
  you
• 10:07
  want
• 10:07
  to
• 10:07
  go.
• 10:07
  So.
• 10:08
  Let's
• 10:08
  see
• 10:08
  your
• 10:09
  current
• 10:09
  thought
• 10:09
  is
• 10:10
  I
• 10:10
  can't
• 10:10
  make
• 10:10
  $50,000.
• 10:11
  That's
• 10:11
  so
• 10:12
  much
• 10:12
  money.
• 10:13
  And
• 10:13
  the
• 10:13
  thought
• 10:14
  you
• 10:14
  want
• 10:14
  to
• 10:14
  get
• 10:14
  to
• 10:14
  is
• 10:15
  it's
• 10:15
  easy
• 10:15
  to
• 10:16
  make
• 10:16
  $50,000.
• 10:17
  Well,
• 10:17
  there's
• 10:17
  a
• 10:17
  big
• 10:17
  gap
• 10:18
  between
• 10:18
  those
• 10:18
  thoughts.
• 10:18
  You
• 10:18
  can't
• 10:18
  just
• 10:19
  wake
• 10:19
  up
• 10:19
  one
• 10:19
  day
• 10:19
  and
• 10:19
  think
• 10:19
  it's
• 10:20
  easy
• 10:20
  to
• 10:20
  make
• 10:20
  $50,000.
• 10:21
  Your
• 10:21
  brain
• 10:21
  doesn't
• 10:21
  believe
• 10:21
  it.
• 10:22
  It
• 10:22
  won't
• 10:22
  look
• 10:22
  for
• 10:22
  evidence
• 10:23
  for
• 10:23
  it.
• 10:23
  You
• 10:23
  need
• 10:24
  to
• 10:24
  work
• 10:24
  on
• 10:24
  the
• 10:24
  thoughts
• 10:24
  that
• 10:24
  will
• 10:24
  build
• 10:25
  you
• 10:25
  up
• 10:25
  to
• 10:25
  that.
• 10:25
  Sometimes
• 10:25
  we
• 10:25
  call
• 10:26
  them
• 10:26
  bridge
• 10:26
  thoughts
• 10:26
  or
• 10:26
  ladder
• 10:27
  thoughts.
• 10:27
  All
• 10:27
  right.
• 10:28
  A
• 10:28
  few
• 10:28
  examples.
• 10:29
  If
• 10:29
  you're
• 10:29
  currently
• 10:29
  thinking
• 10:30
  I
• 10:30
  can't
• 10:30
  make
• 10:30
  50,000,
• 10:31
  it's
• 10:31
  so
• 10:31
  much
• 10:31
  money.
• 10:31
  What
• 10:32
  if
• 10:32
  you
• 10:32
  started
• 10:32
  thinking,
• 10:33
  I
• 10:33
  wonder
• 10:33
  how
• 10:34
  much
• 10:34
  money
• 10:34
  I
• 10:34
  could
• 10:35
  make.
• 10:36
  What's
• 10:36
  the
• 10:36
  maximum
• 10:37
  amount
• 10:37
  of
• 10:37
  money
• 10:37
  I
• 10:37
  could
• 10:37
  make
• 10:37
  in
• 10:37
  my
• 10:38
  business.
• 10:38
  Or
• 10:39
  maybe
• 10:39
  you
• 10:39
  get
• 10:39
  a
• 10:39
  client
• 10:40
  and
• 10:40
  you
• 10:40
  think
• 10:40
  I
• 10:40
  just
• 10:41
  made
• 10:41
  X
• 10:41
  amount.
• 10:42
  How
• 10:43
  much
• 10:43
  would
• 10:43
  I
• 10:43
  have
• 10:43
  to
• 10:43
  multiply
• 10:44
  that
• 10:44
  by,
• 10:44
  to
• 10:44
  get
• 10:44
  to
• 10:44
  50,000?
• 10:46
  Or
• 10:46
  thinking
• 10:47
  something
• 10:47
  like,
• 10:47
  well,
• 10:47
  50,000
• 10:48
  is
• 10:48
  only
• 10:48
  a
• 10:48
  thousand
• 10:48
  dollars
• 10:49
  50
• 10:49
  times.
• 10:50
  Right?
• 10:50
  You
• 10:50
  start
• 10:51
  changing
• 10:52
  your,
• 10:53
  hold
• 10:53
  on
• 10:53
  this
• 10:53
  thought
• 10:54
  a
• 10:54
  little
• 10:54
  bit
• 10:54
  that
• 10:54
  thought
• 10:54
  that
• 10:55
  50,000
• 10:55
  is
• 10:55
  so
• 10:55
  much
• 10:56
  money
• 10:56
  and
• 10:56
  you'll
• 10:56
  never
• 10:56
  make
• 10:56
  it.
• 10:57
  Just
• 10:57
  try
• 10:57
  shifting
• 10:58
  that
• 10:58
  thought
• 10:58
  a
• 10:58
  little
• 10:58
  bit,
• 10:58
  changing
• 10:59
  it
• 10:59
  a
• 10:59
  little
• 10:59
  bit,
• 10:59
  losing
• 11:00
  your
• 11:00
  hold
• 11:00
  on
• 11:00
  a
• 11:00
  little
• 11:00
  bit.
• 11:01
  And
• 11:01
  maybe
• 11:01
  eventually
• 11:02
  you
• 11:02
  can
• 11:02
  get
• 11:02
  to,
• 11:03
  that's
• 11:03
  not
• 11:04
  so
• 11:04
  hard.
• 11:04
  I
• 11:04
  can
• 11:04
  get
• 11:05
  there.
• 11:05
  And
• 11:05
  as
• 11:05
  you
• 11:05
  start
• 11:06
  making
• 11:06
  money,
• 11:06
  you
• 11:06
  will
• 11:06
  actually
• 11:07
  be
• 11:07
  building
• 11:07
  that
• 11:07
  evidence
• 11:08
  that
• 11:08
  it's
• 11:08
  true,
• 11:08
  that
• 11:09
  the
• 11:09
  $50,000
• 11:09
  is
• 11:09
  easy.
• 11:10
  You'll
• 11:10
  build
• 11:11
  evidence
• 11:11
  that
• 11:11
  that
• 11:11
  thought
• 11:11
  is
• 11:12
  true
• 11:12
  and
• 11:12
  it
• 11:12
  will
• 11:12
  become
• 11:13
  easier
• 11:13
  and
• 11:13
  easier
• 11:13
  to
• 11:13
  believe,
• 11:14
  but
• 11:14
  it's
• 11:14
  not
• 11:14
  an
• 11:14
  instantaneous,
• 11:15
  overnight
• 11:15
  thing
• 11:16
  that's
• 11:16
  impossible
• 11:17
  to
• 11:17
  do
• 11:17
  and
• 11:17
  your
• 11:17
  brain
• 11:18
  will
• 11:18
  fight
• 11:18
  back.
• 11:18
  So
• 11:18
  start
• 11:19
  looking
• 11:19
  for
• 11:19
  the
• 11:19
  evidence
• 11:19
  and
• 11:20
  start
• 11:20
  practicing
• 11:21
  every
• 11:21
  single
• 11:21
  day.
• 11:22
  Now
• 11:22
  I
• 11:22
  personally
• 11:23
  love
• 11:23
  to
• 11:23
  follow
• 11:24
  entrepreneurs
• 11:24
  that
• 11:24
  are
• 11:24
  making
• 11:24
  a
• 11:24
  lot
• 11:25
  of
• 11:25
  money
• 11:25
  because
• 11:25
  of
• 11:25
  very
• 11:25
  inspiring
• 11:26
  to
• 11:26
  me.
• 11:26
  And
• 11:26
  it
• 11:26
  builds
• 11:26
  my
• 11:27
  evidence
• 11:27
  that
• 11:27
  I
• 11:27
  too
• 11:28
  can
• 11:28
  make
• 11:28
  many,
• 11:29
  many
• 11:29
  thousands
• 11:29
  of
• 11:29
  dollars
• 11:29
  and
• 11:30
  my
• 11:30
  business.
• 11:30
  It
• 11:31
  makes
• 11:31
  my
• 11:31
  own
• 11:32
  goal
• 11:32
  of
• 11:32
  a
• 11:32
  hundred
• 11:32
  thousand
• 11:33
  dollars
• 11:33
  on
• 11:33
  my
• 11:33
  business
• 11:33
  seem
• 11:33
  so
• 11:34
  easy.
• 11:35
  Yeah,
• 11:35
  I
• 11:35
  can
• 11:35
  do
• 11:35
  that.
• 11:35
  She
• 11:36
  just
• 11:36
  made
• 11:36
  5
• 11:36
  million,
• 11:37
  a
• 11:37
  hundred
• 11:37
  thousand
• 11:37
  is
• 11:37
  nothing.
• 11:38
  So
• 11:38
  find
• 11:39
  evidence.
• 11:39
  That's
• 11:39
  going
• 11:39
  to
• 11:39
  make
• 11:40
  it
• 11:40
  easy
• 11:40
  to
• 11:40
  believe
• 11:40
  the
• 11:40
  things
• 11:41
  you
• 11:41
  want
• 11:41
  to
• 11:41
  believe
• 11:42
  so
• 11:42
  again,
• 11:42
  In
• 11:43
  the
• 11:43
  world.
• 11:43
  We
• 11:43
  like
• 11:43
  to
• 11:44
  think
• 11:44
  that
• 11:44
  we
• 11:44
  are
• 11:44
  going
• 11:44
  to
• 11:44
  find
• 11:45
  evidence
• 11:45
  for
• 11:45
  something,
• 11:45
  and
• 11:46
  then
• 11:46
  we're
• 11:46
  going
• 11:46
  to
• 11:46
  believe
• 11:46
  it's
• 11:47
  true.
• 11:47
  But
• 11:47
  in
• 11:47
  fact,
• 11:48
  it's
• 11:48
  the
• 11:48
  opposite.
• 11:49
  Our
• 11:49
  brain
• 11:49
  believes
• 11:50
  something
• 11:50
  due
• 11:50
  to
• 11:50
  the
• 11:50
  paradigm
• 11:51
  and
• 11:51
  systems
• 11:52
  we
• 11:52
  already
• 11:52
  have
• 11:52
  set
• 11:52
  in
• 11:52
  place.
• 11:53
  And
• 11:53
  evidence
• 11:54
  that
• 11:54
  comes
• 11:54
  up
• 11:54
  and
• 11:55
  contrast
• 11:56
  that
• 11:56
  belief.
• 11:56
  Actually
• 11:57
  causes
• 11:57
  us
• 11:57
  some
• 11:57
  discomfort
• 11:58
  unless
• 11:58
  we're
• 11:59
  ready
• 11:59
  to
• 11:59
  change
• 11:59
  our
• 12:00
  beliefs.
• 12:00
  Have
• 12:01
  you
• 12:01
  ever
• 12:01
  been
• 12:01
  confronted
• 12:01
  with
• 12:02
  evidence
• 12:02
  that
• 12:02
  has
• 12:03
  blown
• 12:03
  a
• 12:03
  closely
• 12:04
  held
• 12:04
  belief
• 12:04
  out
• 12:04
  of
• 12:04
  the
• 12:05
  water?
• 12:05
  It's
• 12:05
  really
• 12:06
  uncomfortable.
• 12:07
  Nobody
• 12:08
  likes
• 12:08
  that
• 12:09
  you
• 12:09
  tend
• 12:09
  to
• 12:09
  ignore
• 12:10
  it,
• 12:10
  or
• 12:10
  you
• 12:10
  dismiss
• 12:11
  the
• 12:11
  evidence
• 12:11
  or
• 12:12
  maybe
• 12:12
  you
• 12:12
  even
• 12:12
  insult
• 12:13
  the
• 12:13
  person
• 12:13
  who
• 12:13
  brings
• 12:13
  the
• 12:13
  evidence
• 12:14
  to
• 12:14
  your.
• 12:14
  Awareness.
• 12:16
  We
• 12:16
  don't
• 12:16
  like
• 12:16
  to
• 12:16
  accept
• 12:17
  evidence
• 12:17
  that
• 12:17
  is
• 12:17
  going
• 12:17
  to
• 12:18
  throw
• 12:18
  us
• 12:18
  into
• 12:18
  cognitive
• 12:19
  dissonance.
• 12:19
  It's
• 12:19
  going
• 12:19
  to
• 12:20
  tell
• 12:20
  us
• 12:20
  that
• 12:20
  our
• 12:20
  beliefs
• 12:21
  are
• 12:21
  wrong.
• 12:21
  All
• 12:21
  right.
• 12:22
  So.
• 12:23
  Our
• 12:23
  brains
• 12:23
  are
• 12:23
  so
• 12:23
  cautious
• 12:24
  about
• 12:24
  this
• 12:24
  because
• 12:24
  it
• 12:25
  doesn't
• 12:25
  want
• 12:25
  us
• 12:25
  to
• 12:25
  upend
• 12:26
  our
• 12:26
  entire
• 12:26
  life.
• 12:26
  If
• 12:27
  we
• 12:27
  accept
• 12:27
  this
• 12:27
  new
• 12:27
  belief.
• 12:28
  And
• 12:29
  this
• 12:29
  new
• 12:29
  evidence.
• 12:29
  What
• 12:29
  if
• 12:30
  it
• 12:30
  throws
• 12:30
  everything
• 12:30
  into
• 12:31
  disarray?
• 12:31
  That's
• 12:31
  going
• 12:31
  to
• 12:32
  be
• 12:32
  a
• 12:32
  problem.
• 12:32
  So
• 12:33
  I
• 12:33
  saw
• 12:33
  this
• 12:33
  a
• 12:33
  lot
• 12:34
  when
• 12:34
  I
• 12:34
  was
• 12:34
  a
• 12:34
  missionary
• 12:35
  for
• 12:35
  my
• 12:35
  church.
• 12:35
  I
• 12:35
  was
• 12:35
  teaching
• 12:36
  people
• 12:36
  about
• 12:36
  Jesus
• 12:36
  Christ.
• 12:37
  I
• 12:37
  was
• 12:37
  trying
• 12:37
  to
• 12:37
  get
• 12:37
  them
• 12:38
  to
• 12:38
  find
• 12:38
  some
• 12:38
  more
• 12:38
  joy
• 12:38
  by
• 12:39
  accepting
• 12:39
  Jesus.
• 12:40
  And
• 12:40
  what
• 12:40
  I
• 12:40
  noticed
• 12:41
  is
• 12:41
  that
• 12:41
  people
• 12:41
  were
• 12:41
  very
• 12:42
  cautious
• 12:43
  to
• 12:43
  listen
• 12:43
  to
• 12:43
  me.
• 12:43
  Listening
• 12:44
  to
• 12:44
  my
• 12:44
  beliefs,
• 12:45
  especially
• 12:45
  if
• 12:45
  they
• 12:45
  were
• 12:45
  vastly
• 12:46
  different
• 12:46
  from
• 12:46
  their
• 12:46
  own,
• 12:47
  caused
• 12:47
  them
• 12:48
  to
• 12:48
  feel
• 12:49
  a
• 12:49
  little
• 12:49
  bit
• 12:49
  nervous.
• 12:50
  I
• 12:50
  think
• 12:51
  what
• 12:51
  was
• 12:51
  happening
• 12:51
  was
• 12:51
  they
• 12:52
  were
• 12:52
  thinking
• 12:52
  subconsciously.
• 12:54
  What
• 12:54
  if
• 12:54
  I
• 12:54
  listened
• 12:55
  to
• 12:55
  this
• 12:55
  and
• 12:55
  I
• 12:55
  believe
• 12:56
  it,
• 12:56
  and
• 12:56
  it
• 12:56
  changes
• 12:57
  everything.
• 12:58
  What
• 12:58
  if
• 12:58
  I
• 12:59
  will
• 12:59
  lose
• 13:00
  the
• 13:00
  comfort
• 13:00
  or
• 13:01
  the
• 13:01
  relationships
• 13:01
  or
• 13:01
  the
• 13:02
  way
• 13:02
  of
• 13:02
  life
• 13:02
  that
• 13:02
  I've
• 13:02
  had
• 13:03
  for
• 13:03
  so
• 13:03
  long.
• 13:04
  People
• 13:04
  don't
• 13:04
  like
• 13:04
  change
• 13:05
  our
• 13:05
  brains.
• 13:05
  Resist
• 13:06
  change.
• 13:06
  It's
• 13:06
  hard.
• 13:07
  It's
• 13:07
  uncomfortable.
• 13:08
  Even
• 13:08
  when
• 13:09
  it's
• 13:09
  good
• 13:09
  change
• 13:09
  and
• 13:10
  growth
• 13:10
  that
• 13:10
  we
• 13:10
  know
• 13:10
  we
• 13:11
  want,
• 13:11
  our
• 13:11
  cortex
• 13:11
  knows
• 13:12
  we
• 13:12
  want
• 13:12
  it.
• 13:13
  We're
• 13:13
  going
• 13:13
  to
• 13:13
  push
• 13:14
  back
• 13:14
  against
• 13:14
  it
• 13:14
  because
• 13:15
  it
• 13:15
  is
• 13:15
  uncomfortable.
• 13:16
  So
• 13:16
  I
• 13:16
  saw
• 13:16
  that
• 13:16
  a
• 13:16
  lot.
• 13:17
  I
• 13:17
  was
• 13:17
  trying
• 13:17
  to
• 13:17
  teach
• 13:17
  them,
• 13:18
  and
• 13:18
  this
• 13:18
  is
• 13:18
  actually
• 13:18
  going
• 13:18
  to
• 13:18
  bring
• 13:19
  you
• 13:19
  more
• 13:19
  joy
• 13:19
  and
• 13:19
  satisfaction
• 13:20
  in
• 13:20
  life.
• 13:20
  And
• 13:20
  I
• 13:20
  was
• 13:21
  trying
• 13:21
  to
• 13:21
  gently
• 13:21
  show
• 13:22
  them
• 13:22
  new
• 13:22
  beliefs
• 13:23
  while
• 13:23
  allowing
• 13:23
  them
• 13:23
  to
• 13:23
  bring
• 13:24
  some
• 13:24
  of
• 13:24
  their
• 13:24
  former
• 13:24
  beliefs
• 13:24
  along
• 13:25
  with
• 13:25
  them,
• 13:25
  because
• 13:26
  a
• 13:26
  big
• 13:26
  change
• 13:26
  like
• 13:27
  that,
• 13:27
  like
• 13:27
  the
• 13:27
  change
• 13:28
  of
• 13:29
  religious
• 13:29
  belief
• 13:29
  system
• 13:30
  is
• 13:30
  very,
• 13:31
  very.
• 13:31
  Uncomfortable
• 13:32
  and
• 13:32
  can
• 13:32
  be
• 13:33
  a
• 13:33
  struggle
• 13:33
  for
• 13:33
  people.
• 13:34
  We
• 13:34
  can
• 13:34
  do
• 13:34
  the
• 13:34
  same
• 13:35
  thing
• 13:35
  with
• 13:35
  our
• 13:35
  business
• 13:35
  beliefs
• 13:36
  or
• 13:36
  any
• 13:36
  belief
• 13:36
  when
• 13:37
  it
• 13:37
  comes
• 13:37
  to
• 13:37
  reaching
• 13:37
  a
• 13:37
  goal.
• 13:38
  We
• 13:38
  get
• 13:38
  to
• 13:38
  choose
• 13:39
  whether
• 13:39
  or
• 13:39
  not
• 13:40
  it's
• 13:40
  hard
• 13:40
  to
• 13:40
  reach
• 13:40
  our
• 13:40
  goal.
• 13:41
  We
• 13:41
  get
• 13:41
  to
• 13:42
  choose
• 13:42
  whether
• 13:42
  or
• 13:42
  not
• 13:43
  we
• 13:43
  want
• 13:43
  to
• 13:43
  hold
• 13:43
  onto
• 13:43
  the
• 13:43
  belief
• 13:43
  that
• 13:44
  it
• 13:44
  is
• 13:44
  impossible
• 13:45
  to
• 13:45
  get
• 13:45
  there.
• 13:46
  Now
• 13:47
  when
• 13:47
  you
• 13:47
  have
• 13:47
  those
• 13:47
  beliefs
• 13:48
  that
• 13:48
  are
• 13:48
  not
• 13:48
  getting
• 13:49
  you
• 13:49
  to
• 13:49
  where
• 13:49
  you
• 13:49
  want
• 13:49
  to
• 13:49
  go
• 13:50
  take
• 13:50
  a
• 13:50
  look
• 13:50
  at
• 13:50
  them
• 13:50
  and
• 13:50
  don't
• 13:51
  get
• 13:51
  mad
• 13:51
  about
• 13:51
  them,
• 13:52
  ask
• 13:52
  yourself,
• 13:53
  how
• 13:53
  is
• 13:53
  this
• 13:53
  belief
• 13:53
  helping
• 13:54
  me?
• 13:54
  Because
• 13:54
  you
• 13:54
  can
• 13:54
  guarantee
• 13:55
  it
• 13:55
  is
• 13:55
  helping
• 13:56
  you
• 13:56
  in
• 13:56
  some
• 13:56
  way.
• 13:56
  How
• 13:57
  do
• 13:57
  we
• 13:57
  know
• 13:57
  this?
• 13:57
  Because
• 13:58
  your
• 13:58
  brain
• 13:58
  believes
• 13:58
  things
• 13:59
  for
• 13:59
  a
• 13:59
  reason,
• 14:00
  whether
• 14:00
  it's
• 14:00
  a
• 14:00
  good
• 14:00
  reason
• 14:00
  or
• 14:01
  a
• 14:01
  battery's
• 14:01
  a
• 14:01
  reason
• 14:01
  we
• 14:01
  want
• 14:02
  to
• 14:02
  keep
• 14:02
  or
• 14:02
  not.
• 14:02
  It
• 14:02
  believes
• 14:03
  things
• 14:03
  for
• 14:03
  a
• 14:03
  reason.
• 14:04
  So,
• 14:04
  is
• 14:04
  there
• 14:04
  an
• 14:04
  upside
• 14:05
  while
• 14:05
  you're
• 14:05
  bleeding
• 14:05
  that
• 14:05
  way?
• 14:06
  What
• 14:06
  is
• 14:06
  it,
• 14:06
  why
• 14:07
  does
• 14:07
  your
• 14:07
  brain
• 14:07
  continue
• 14:08
  to
• 14:08
  believe
• 14:08
  this?
• 14:08
  In
• 14:08
  the
• 14:08
  example
• 14:09
  of
• 14:09
  not
• 14:09
  making
• 14:09
  a
• 14:09
  $50,000,
• 14:10
  your
• 14:10
  brain
• 14:11
  doesn't
• 14:11
  want
• 14:11
  to
• 14:11
  believe
• 14:11
  it
• 14:11
  because
• 14:11
  your
• 14:12
  brain
• 14:12
  gets
• 14:12
  to
• 14:12
  be
• 14:13
  super
• 14:13
  lazy.
• 14:13
  We
• 14:13
  can
• 14:14
  just
• 14:14
  sit
• 14:14
  around
• 14:14
  watching
• 14:14
  Netflix.
• 14:15
  If
• 14:15
  we
• 14:15
  don't
• 14:15
  believe
• 14:15
  we
• 14:15
  can
• 14:15
  make
• 14:16
  $50,000,
• 14:16
  what's
• 14:16
  the
• 14:16
  point
• 14:17
  I'm
• 14:17
  not
• 14:17
  even
• 14:17
  going
• 14:17
  to
• 14:17
  try,
• 14:18
  but
• 14:18
  if
• 14:18
  we
• 14:18
  believe
• 14:19
  it's
• 14:19
  possible,
• 14:19
  we're
• 14:19
  going
• 14:19
  to
• 14:19
  get
• 14:20
  into
• 14:20
  our
• 14:20
  office
• 14:20
  and
• 14:20
  we're
• 14:20
  going
• 14:20
  to
• 14:21
  work
• 14:21
  every
• 14:21
  single
• 14:21
  day
• 14:21
  until
• 14:22
  we
• 14:22
  hit
• 14:22
  that
• 14:22
  goal
• 14:23
  because
• 14:24
  it's
• 14:24
  possible.
• 14:24
  Why
• 14:25
  not?
• 14:25
  So
• 14:26
  how
• 14:26
  can
• 14:27
  we
• 14:27
  gently
• 14:27
  allow
• 14:28
  our
• 14:28
  brains
• 14:28
  to
• 14:28
  explore
• 14:29
  these
• 14:29
  new
• 14:29
  beliefs?
• 14:29
  How
• 14:29
  can
• 14:29
  we
• 14:30
  encourage
• 14:30
  it
• 14:31
  to
• 14:31
  look
• 14:31
  outside
• 14:32
  of
• 14:32
  its
• 14:32
  current
• 14:32
  paradigm
• 14:33
  and
• 14:33
  to
• 14:33
  explore
• 14:33
  something
• 14:34
  that
• 14:34
  might
• 14:34
  serve
• 14:34
  us
• 14:34
  a
• 14:34
  little
• 14:35
  bit
• 14:35
  better?
• 14:35
  How
• 14:36
  can
• 14:36
  we
• 14:36
  shift
• 14:36
  these
• 14:36
  beliefs
• 14:37
  that
• 14:37
  we
• 14:37
  currently
• 14:37
  hold
• 14:38
  to
• 14:38
  allow
• 14:39
  something
• 14:39
  new,
• 14:39
  something
• 14:40
  more
• 14:40
  empowering.
• 14:41
  To
• 14:41
  expand
• 14:42
  our
• 14:42
  brains
• 14:43
  to
• 14:43
  accept
• 14:44
  evidence
• 14:44
  that
• 14:45
  is
• 14:45
  going
• 14:45
  to
• 14:45
  be
• 14:45
  important
• 14:46
  in
• 14:46
  changing
• 14:46
  those
• 14:47
  beliefs.
• 14:48
  We
• 14:48
  want
• 14:48
  to
• 14:48
  gently
• 14:48
  guide
• 14:49
  our
• 14:49
  reticular
• 14:49
  activating
• 14:50
  system
• 14:50
  to
• 14:50
  pay
• 14:51
  attention
• 14:51
  to
• 14:52
  the
• 14:52
  evidence
• 14:52
  that
• 14:52
  is
• 14:52
  going
• 14:52
  to
• 14:53
  further
• 14:53
  our
• 14:53
  goals
• 14:54
  and
• 14:54
  not
• 14:54
  keep
• 14:55
  us
• 14:55
  stuck.
• 14:56
  So
• 14:56
  as
• 14:56
  a
• 14:56
  recap
• 14:56
  to
• 14:57
  reach
• 14:57
  any
• 14:57
  goal,
• 14:57
  you
• 14:57
  have
• 14:58
  to
• 14:58
  number
• 14:58
  one,
• 14:58
  believe
• 14:59
  that
• 14:59
  it
• 14:59
  is
• 14:59
  possible.
• 15:00
  And
• 15:00
  number
• 15:00
  two,
• 15:00
  find
• 15:00
  the
• 15:00
  evidence.
• 15:01
  And
• 15:01
  frankly,
• 15:02
  sometimes
• 15:02
  you
• 15:02
  have
• 15:02
  to
• 15:03
  find
• 15:03
  the
• 15:03
  evidence
• 15:03
  in
• 15:03
  order
• 15:03
  to
• 15:04
  believe
• 15:04
  it.
• 15:04
  So
• 15:04
  start
• 15:05
  scanning
• 15:05
  your
• 15:05
  environment.
• 15:06
  For
• 15:06
  evidence
• 15:07
  that
• 15:07
  your
• 15:07
  goal
• 15:08
  is
• 15:08
  possible.
• 15:09
  If
• 15:09
  you
• 15:09
  want
• 15:09
  to
• 15:09
  run
• 15:09
  a
• 15:09
  triathlon,
• 15:10
  start
• 15:10
  following
• 15:10
  people
• 15:10
  that
• 15:10
  run
• 15:11
  triathlons
• 15:11
  at
• 15:11
  your
• 15:11
  age
• 15:12
  and
• 15:12
  with
• 15:12
  your.
• 15:13
  Athletic
• 15:13
  history.
• 15:13
  If
• 15:14
  you
• 15:14
  want
• 15:14
  to
• 15:14
  believe
• 15:14
  you
• 15:14
  can
• 15:14
  save
• 15:15
  the
• 15:15
  money
• 15:15
  to
• 15:15
  buy
• 15:15
  the
• 15:15
  house
• 15:15
  of
• 15:15
  your
• 15:16
  dreams.
• 15:16
  Start
• 15:16
  seeing
• 15:17
  people
• 15:17
  that
• 15:17
  make
• 15:17
  the
• 15:17
  same
• 15:17
  amount
• 15:18
  of
• 15:18
  money
• 15:18
  as
• 15:18
  you
• 15:18
  who
• 15:18
  are
• 15:19
  buying
• 15:19
  their
• 15:19
  dream
• 15:19
  houses,
• 15:20
  ask
• 15:20
  them
• 15:20
  how
• 15:20
  they
• 15:20
  did
• 15:21
  it.
• 15:21
  Learn
• 15:21
  more
• 15:21
  about
• 15:22
  them.
• 15:22
  Start
• 15:22
  allowing
• 15:22
  your
• 15:22
  brain
• 15:23
  to
• 15:23
  entertain
• 15:23
  this
• 15:24
  possibility.
• 15:24
  And
• 15:25
  then
• 15:25
  you're
• 15:25
  going
• 15:25
  to
• 15:25
  start
• 15:25
  seeing
• 15:25
  evidence
• 15:26
  everywhere.
• 15:27
  And
• 15:27
  as
• 15:27
  we
• 15:27
  train
• 15:27
  our
• 15:27
  reticular
• 15:28
  activating
• 15:28
  system,
• 15:29
  to
• 15:29
  find
• 15:29
  that
• 15:29
  evidence
• 15:30
  that
• 15:30
  supports
• 15:30
  our
• 15:30
  new
• 15:30
  beliefs,
• 15:31
  we're
• 15:31
  going
• 15:31
  to
• 15:31
  completely
• 15:32
  explode
• 15:32
  our
• 15:32
  paradigm
• 15:33
  and
• 15:33
  be
• 15:33
  able
• 15:33
  to
• 15:34
  accomplish
• 15:35
  literally
• 15:35
  anything
• 15:36
  I'm
• 15:36
  so
• 15:36
  excited
• 15:37
  for
• 15:37
  you
• 15:37
  to
• 15:37
  do
• 15:37
  it.
• 15:37
  All
• 15:37
  right,
• 15:38
  I'll
• 15:38
  talk
• 15:38
  to
• 15:38
  you
• 15:38
  next
• 15:38
  week.
• 15:41
  Are
• 15:41
  you
• 15:41
  ready
• 15:42
  to
• 15:42
  start
• 15:42
  or
• 15:42
  grow
• 15:42
  your
• 15:42
  dream
• 15:43
  business?
• 15:43
  Click
• 15:44
  the
• 15:44
  link
• 15:44
  in
• 15:44
  the
• 15:44
  show
• 15:44
  notes
• 15:44
  to
• 15:45
  download
• 15:45
  the
• 15:45
  free
• 15:45
  starter
• 15:46
  guide
• 15:46
  to
• 15:46
  building
• 15:46
  a
• 15:46
  business
• 15:47
  or
• 15:47
  to
• 15:47
  schedule
• 15:48
  a
• 15:48
  free
• 15:48
  coaching
• 15:48
  call
• 15:48
  And
• 15:49
  if
• 15:49
  you
• 15:49
  loved
• 15:50
  this
• 15:50
  episode,
• 15:51
  Don't
• 15:51
  forget
• 15:51
  to
• 15:51
  leave
• 15:51
  a
• 15:51
  review
• 15:52
  and
• 15:52
  share
• 15:52
  it
• 15:52
  with
• 15:52
  a
• 15:52
  friend
• 15:53
  who
• 15:53
  might
• 15:53
  be
• 15:53
  feeling
• 15:54
  the
• 15:54
  call
• 15:54
  to
• 15:54
  burn
• 15:55
  a
• 15:55
  little
• 15:55
  brighter.