Latest / The BioHub - by Avetix / Episode 78 - Dena House - CPO Adverum
Transcript
- 0:05Welcome back to another episode of the Bio Hub.
- 0:08Today I'm joined by Dina House, Chief People Officer at Adverum
- 0:13Biotechnologies. Dina's career has spanned some
- 0:15of the world's leading life science companies, including
- 0:19Nikon, Precision, Myriad Genetics.
- 0:22But what actually stands out most is her passion for building
- 0:25strong, intentional culture in complex organisations.
- 0:29At Verum, she was brought in with a clear mission, build the
- 0:33kind of people first culture that can power innovation,
- 0:36resilience and long term growth, even in one of the biotech's
- 0:40toughest markets. Today we talk about how she
- 0:43tackled that challenge, what great culture actually looks
- 0:47like in biotech, and why this work matters so much more than
- 0:51ever. So let's get into it.
- 0:53First of all, welcome, Dana. Thank you.
- 0:56Thank you for having me. It's absolute pleasure, it
- 0:59really is. First of all, let's just start
- 1:02by you giving us a bit of context on your journey and what
- 1:06brought you to Ed Varum. Sure.
- 1:10Yeah. I mean, so a lot of times with
- 1:12the many of the companies that I started with and joined, it was
- 1:16typically be to partner with those companies when they were
- 1:19going through some sort of pivotal change and trying to
- 1:23help them align whatever was evolving for them with their
- 1:28people and with their culture and with the engagement with
- 1:31their their people. And, you know, really focusing
- 1:36initiatives and processes that would help their teams and their
- 1:43culture and, you know, the organization be more, you know,
- 1:51efficient and, and be able to kind of progress with wherever
- 1:56it was that the company was trying to go in their change
- 2:00that they were in. And so Veron was no different.
- 2:04They were going through a lot of change.
- 2:05They were going through changes in terms of the direction of the
- 2:09company. They were going through some
- 2:11changes in terms of their leadership and they were going
- 2:14through change in terms of their mission and, and the employees
- 2:18engagement and, and what the employees were experiencing and
- 2:20feeling as well. And so that's when I was called
- 2:25in to help and say, is there a way that I can help bridge, help
- 2:28the company as they were changing to the new life cycle
- 2:31in the new direction that they were going and help with the
- 2:34engagement of the employees and with the culture, you know, to
- 2:37bring it all together. And so that was what I was
- 2:40brought in to do. And, and it was a, it just was
- 2:42a, a great experience and a just a perfect opportunity to kind of
- 2:49bring all those years of experience into this, this
- 2:52really endearing company. Yeah, I love that.
- 2:55And I think it was really important that we brought a
- 2:58guest on like you because I think culture is important now
- 3:04more than ever. Like we're in a market people
- 3:09are talking more about like work life balance and all those kind
- 3:12of things. So that this is obviously what
- 3:14you've been specifically brought into into Adverum to do when you
- 3:21first joined what, what did that actually look like?
- 3:25Yeah. So when I first joined, I
- 3:28actually have a slide. I won't put the slide up, but I,
- 3:30when I go to conferences to talk about what it was like when I
- 3:33first joined Adverum, they had just completed their employee
- 3:38engagement survey. And when I put the results up on
- 3:42a slide, I always tell the audience like, no, you're not
- 3:45seeing things. The ENPS, the employee Net
- 3:48Promoter score, which asks the question of would you recommend
- 3:52this company to others? And it's a, it correlates
- 3:56directly to your turnover rates and, and your ability to hire
- 4:00and attract people to your company.
- 4:02The Net Promoter score was -43 when I joined the company and
- 4:07the bench, what you want it to be is at around 30%.
- 4:11That's kind of your bench in the life sciences.
- 4:13And so I always tell people like, no, you're not kidding.
- 4:16It was a -43 and with that, our turnover was greater than 70% at
- 4:21that time. I mean, we, it was like a
- 4:22revolving door. You couldn't get people in fast
- 4:24enough because people were leaving just as fast.
- 4:27And it was taking over 100 day. A wreck could be open for over
- 4:31100 days, if not longer because people who wants to come join a
- 4:34company like that? So it was a challenge.
- 4:36I mean, it did have, you know, it was like, OK, this is going
- 4:39to be, yeah, quite the turn around there is, you know, how,
- 4:43how invested is everybody going to be in money?
- 4:45Everybody's going to have to be on board to to make this change
- 4:47and, and want to make this change in this culture.
- 4:49So, yeah, so that that's that's where it was when I had
- 4:54originally joined the company. Yeah, when when you talk about
- 4:58those changes, what, what were the biggest things you felt
- 5:01needed change and and then how did you go about making those
- 5:04changes? Yes, that that's an interesting
- 5:08question because I actually approached it from a little bit
- 5:11of a different place because there's probably like a
- 5:15gazillion different places that you could change.
- 5:17And probably in my head I was thinking let's do this and that.
- 5:19And I approach it not from what to change, but how to approach
- 5:25changing. And what I thought was more
- 5:28important and what I felt was more important.
- 5:30And what we needed to do there was to engage folks in the
- 5:35change. And so it's more important what
- 5:38the employees wanted to change and what the executive team
- 5:42wanted to change and align, align those together.
- 5:46And, and, and, you know, it wasn't my, it wasn't going to be
- 5:49my culture. It wasn't going to be my change.
- 5:51It wasn't going to be, you know, what I wanted.
- 5:53It was going to be, these are the folks that have been here.
- 5:55These are the folks that have lived through whatever was
- 5:58happening to create this -43 EMPS score.
- 6:02And it's like what, what is, what's, what's at the core of
- 6:05that. And So what was more important
- 6:07was to facilitate that burning platform that it's time for
- 6:12change. Let's we can do it and, and it's
- 6:15possible. And let's create the culture
- 6:18together that you all want. It doesn't matter what I want.
- 6:21It's what do you all want? What's going to make this a
- 6:23place that's going to make you all want to stay, make you all
- 6:26productive, make you all feel the mission again of the
- 6:29company. And so that that was the
- 6:30approach. And then then we came up with
- 6:34what, you know, what was our loaf hanging fruit, What was the
- 6:36long term things that we would put in place.
- 6:40But yeah, so it was more like came in to put a process and a
- 6:43burning platform and to facilitate the energy to get
- 6:47people involved in, in, you know, what is what we're going
- 6:51to do. Yeah.
- 6:53I don't think people will realize like that's a pretty
- 6:56monumental task, you know, to have a company that's kind of
- 7:01being let loose and then bring it all back in and go actually
- 7:05what is our culture? And then try and get everyone
- 7:07within that business to resonate.
- 7:09And that that's so hard. You you just said, you know,
- 7:13talking about the low hanging fruit, What, what were some of
- 7:16those early wins? Some of the early wins were, you
- 7:21know, as simple as like, you know, having transparent
- 7:25conversations and, and all hands meetings where we talked about
- 7:32things that were important for employees, you know, and, and
- 7:35just updates to businesses. So it was, it's just very, very
- 7:38simple thing, simple as, you know, having clear goals for
- 7:42everybody, just stopping and making sure we all had clear
- 7:45goals and clarity around what, what value we're bringing in
- 7:50the, the roles that we we have. And so it was.
- 7:54It was really getting people to communicate and talk to each
- 7:57other and and anchoring down. Here's my purpose.
- 8:00Here's what I'm doing. Here's why I'm here.
- 8:03Yeah, I I suppose that's part of the battle, right?
- 8:06Just getting people to understand.
- 8:08And also as a new face in the business, there is always going
- 8:11to be that element of going, you know what, what, what does she
- 8:14know? You know, that kind.
- 8:17And and then some people are just, you know, it's a fairly
- 8:20new concept culture. How do we change those
- 8:22behaviours? Actually just getting people to
- 8:24understand them. It's like, I get it.
- 8:27Like it's hard. Yeah, and I think for a lot of
- 8:30folks it was just even just listening like there was a
- 8:33survey done. Survey gives you great data, but
- 8:36it was also just having focus groups, having one on ones, just
- 8:41having open sessions and letting people talk and share what was
- 8:45important to them. That that was a low hanging
- 8:47fruit. That was just, you know, just
- 8:49decompress and and have an opportunity to dialogue with
- 8:52each other and share what was on your mind, what was bothering
- 8:55you, what you recommended. Yeah, that helped with the
- 8:58culture and with all of that. Exactly what you're saying.
- 9:01It's just people need to feel like they're part of it and
- 9:04involved in it. It's not happening to them.
- 9:06Was that easy, you know, just getting people to actually open
- 9:10up about this kind of stuff, or did it take a little bit of
- 9:13time, few conversations? Yeah, yeah.
- 9:16I mean, definitely because you know here that you're like a new
- 9:20person. Can I trust that this is going
- 9:23to be a safe place, You know, because a lot of times these
- 9:27types of cultures with the negative and Enps is there's
- 9:31some level of trust that's lost in the organization.
- 9:34So, yeah, you have to kind of make it a safe space going back
- 9:39and feeding back what you hear and making sure, OK, did I hear
- 9:42you correctly? And not putting your own
- 9:44judgement and interpretation on it and not naming people out.
- 9:48And, you know, just kind of finding those folks who are
- 9:53willing to be your champions and being the voice and pull their
- 9:56friends in was was really important.
- 9:59Just kind of finding the openings and not pushing, like
- 10:02not forcing it and not making it a mandate, but just kind of
- 10:07opening the door and finding who are the Champions that will kind
- 10:10of keep bringing others along with us.
- 10:13Yeah, yeah, that's, that's true. They were the strong
- 10:15personalities that can actually implement change quicker.
- 10:19Yeah, yeah. And we needed to make sure our
- 10:22leadership team also supported like they weren't, didn't have a
- 10:26preconceived notion of what they wanted and, or how it was going
- 10:31to happen, but they also were open to, this is going to be an
- 10:34evolution and a process. And that helped too, because
- 10:39then it then we were able to speak to and show we're not
- 10:44mandating something on everybody.
- 10:45This is all of our culture change.
- 10:47We're all going to be part of it.
- 10:48We're going to hear everybody's opinions.
- 10:52Yeah. And what, what does good culture
- 10:55actually look like in biotech? That's that's a big question in
- 10:58its own right. Yeah, that's a good.
- 11:00That's a yeah, exactly. And and you know, probably if
- 11:02you talk to different people, they might say different things.
- 11:05And I put it, it all always depends on, you know, the
- 11:08company and what you want to develop and, and who you want to
- 11:12be and known for. But so, you know, so I can only
- 11:15speak to the companies that I've been to and what tends to evolve
- 11:18for us and the places that I've been at that seem to really have
- 11:25created these lasting relationships and really good
- 11:34return on investment, so to speak.
- 11:36Like you see the productivity, you see the success that
- 11:39happens. Collaboration is a big one.
- 11:44The ability to problem solve together, right?
- 11:46You know, being mission driven, being very clear as a company
- 11:50what the mission is and removing roadblocks like you need to, you
- 11:54know, being fast, not putting roadblocks where people can't
- 11:57get things done, but you need to be able to make decisions fast.
- 12:00You need to be able to, you know, have access to people at
- 12:04all levels to get information to make things happen.
- 12:08And you need to have a culture that there isn't finger pointing
- 12:11in life sciences. You know, there's, there's going
- 12:14to be adverse things that happen and if you spend your time
- 12:20blaming others or finding fault, you're not going to get to court
- 12:23of what's going on, You're not going to learn.
- 12:25And so the thing that I learned a lot from the scientist that I
- 12:29worked with that I just love is that we're here to problem solve
- 12:32and learn. And we all have to be hands on
- 12:34deck when something like that happens and learn from it and
- 12:37problem solve and talk and discuss.
- 12:39So that way we don't have that happen again.
- 12:41And so that we can be better and continue to develop and, and
- 12:45come up with something even better for the next time.
- 12:47Because at the end of the day, it's your patience that matter.
- 12:51And so and that right back ties to you know being that mission
- 12:55driven company, knowing what our mission is, knowing what our
- 12:57purpose is. Yeah, everyone's there for the
- 13:00same reason, right? Like everyone joins this
- 13:02industry for the patients to make a change.
- 13:08Everything else is almost secondary.
- 13:12And I sometimes find especially with like these more niche
- 13:16markets, like part of the problem is actually getting
- 13:20people to understand what, how the patients live and what, what
- 13:24issues they have. And then, you know, really
- 13:27understanding what what problems they're tackling.
- 13:31Because then you really start to get down to the specifics of
- 13:33what is that mission and how are we then working as a team.
- 13:36Yeah, yeah, because it is. It's not just that whatever it
- 13:42is you're trying to cure or work on or help, it is the whole
- 13:46being of the patient and that comes into play and how is what
- 13:50you're developing and working on helping all of the patient.
- 13:53And that matters to the patient. It's to you're to you're
- 13:57creating something that is life changing potentially for them
- 13:59and probably for their family members too, who are there with
- 14:02them as they're going through whatever it is that they're
- 14:05going through, whatever it is that you're you're, you're
- 14:08helping them with. So absolutely.
- 14:11Yeah. And then we're talking about
- 14:14what good culture is. But then how do you know when
- 14:17you've got that? Like, sometimes from an
- 14:19insider's point of view, it's quite hard, right?
- 14:21And you're the one mapping it. Like people could be hiding
- 14:23things. Yeah.
- 14:27Exactly. You know, there's a couple of
- 14:31things that when I realized that our culture, like we, we landed
- 14:35it and we're always, we're still, it's, it's never perfect
- 14:38and it's never done like we always are.
- 14:42We're always trying to make it better.
- 14:43We're always understanding where, where can we improve it?
- 14:46But when I finally realized like, OK, we're there.
- 14:49We're like, you know, now we're going to go deeper into our
- 14:52culture. Now it's not just the surface
- 14:54was when folks would come and say, you know, as new people
- 14:58were coming or as people were, you know, because part of our,
- 15:01you know, our longer term for the culture, we put
- 15:03incompetency. So it's not just the what you
- 15:05do, but the how you do and how we work together because that
- 15:08that all got to the collaboration, the problem
- 15:10solving and all of that. When people would come to me and
- 15:13say, Tina, you know, I really like this person.
- 15:17I really want to work with them, but they're just not doing it.
- 15:19They vary in a way and it's really difficult to work with
- 15:22them. And we really need to have them
- 15:24work with us and get them on board.
- 15:25Then I was like, OK, the culture has really sunk in.
- 15:29You know, we want collaboration. We want people that can work
- 15:31together. We want to drive forward, not
- 15:34have roadblocks pulling us back. And when people start speaking
- 15:38that language and pushing forward for that same, not just
- 15:43the what, but how we want to work and have those high
- 15:46expectations. And then when they're hiring,
- 15:48the other thing is when they're hiring, they are looking for
- 15:52those folks who can enable each other and not again, you know,
- 15:56OK, great. You have 9095% of the technical
- 16:00things that I want. You have a has that person has
- 16:02100% of the technical and zero of the ability to work with us.
- 16:07And you know, not that's not going to you know, they would
- 16:10rather have the learner that that they can teach the
- 16:13technical piece then the person that they can't work with that's
- 16:16going to bring the culture backwards again.
- 16:18They don't. That's where when I knew the
- 16:20culture shifted and people were driving not just the technology
- 16:25but the culture as well. Yeah.
- 16:27How hard is it to define that though?
- 16:29Like define the kind of person that you hire must be pretty,
- 16:33pretty hard task and then actually from paper into seeing
- 16:39if that person has that yes or no in a in in an interview
- 16:43process. Yeah, I think it went to just
- 16:46getting clarity for us around what our values.
- 16:49So we part of this process, we revamped our values and the
- 16:54values came from from the employees.
- 16:57So we redo them together. And then the competencies like
- 17:01what is important that that is one of the things that then we
- 17:04also developed those together. Like what, what is it important
- 17:07and how we work together, the how piece and when we do our
- 17:12feedback on for each other and when we do our performance
- 17:16feedback at the end of the year and mid year, it's not just the
- 17:20OK, did you do your project and your task and your technical
- 17:23side? It's like the how.
- 17:24And so that when we interview, we know what our how is, we know
- 17:28what our competencies are and we develop those together.
- 17:31Those are and we we agree these are the important pieces of the
- 17:36puzzle. So that's how we know that.
- 17:38And so we have specific, specific people in the interview
- 17:41panels have questions specifically around the so how
- 17:44do you collaborate? Give me examples of, you know,
- 17:47how you communicate when something goes off track.
- 17:53And so that's how that's that is how we we kind of do that
- 17:57culture fit as you say. Yeah, because that's hard.
- 18:00Like it is like we personally got that wrong at the start of
- 18:03our journey. So like completely get it.
- 18:07I want to talk about you like a bit more personally.
- 18:10Like why? Why is this work so more so
- 18:12important to you? Yeah, it, I, it, it started when
- 18:18I was, I think really young. I used to my, my dad owned his
- 18:21own business. When he started his own
- 18:23business, I was five, he started in our garage and then he was a
- 18:27prototype engineer. And so he started the business
- 18:30in our garage and then he, we called it the shop.
- 18:33He started a machine shop where he, you know, we all helped it
- 18:36at his, at the shop, you know, where we're there and watched my
- 18:38dad. He was so passionate about the
- 18:40work that he did. You could just tell he loved
- 18:42what he did and he loved talking about it with us kids and and so
- 18:46forth. And when family friends would
- 18:49come over and, you know, on a weekend or whatever and you
- 18:53know, for dinner or coffee with my parents and stuff, the
- 18:57conversations or the what I would hear from others was very
- 19:01different about their work. It was very negative.
- 19:03It was very unhappy. And I would be like thinking you
- 19:08spend most of your day at work and you're so unhappy.
- 19:11Like they're just this disconnect there.
- 19:14Like, how does that happen? Something, you know, what's at
- 19:16the core of that? And then I'd watch my dad and I
- 19:18could see how passionate it was almost like an art and a craft
- 19:21for him, the work that he did. And that's what I wanted.
- 19:24I wanted to live like that. And I'm like, how do you create
- 19:27that? You know?
- 19:28So I think that's where my passion started.
- 19:30And then as I went to school and I majored in psychology and, you
- 19:37know, learned about industrial organization psychology, where
- 19:39it brings that business part and the people part together.
- 19:42And it seemed like the right foundation for me to continue to
- 19:45learn. And my curiosity around that,
- 19:47It's like, I don't have the answer yet, but that's where my
- 19:49curiosity is. And that's where it's like, how
- 19:51do we bridge it together? How do we spend all this time at
- 19:54work? And what are the levers to help
- 19:58bring out the best of ourselves at work?
- 20:01And so that's that's how I ended up in this this field in this
- 20:04career. So true.
- 20:06Spend your your life at work and then if you don't like it, you
- 20:09don't do something you're passionate about.
- 20:11You know, you're not, you're not smiling every day.
- 20:13It's like, what am I doing this for?
- 20:15Like, yeah, part of my joy in like, this journey of ethics is
- 20:20seeing, you know, how people are living, levelling up personally
- 20:23as well as in work. It's amazing.
- 20:26Yeah. So I, I completely get that
- 20:28journey. I think it's awesome.
- 20:32And then we, you know, how, how does this thing coincide with
- 20:34the current market? Like it's, it's obviously a
- 20:36tough market. Have, have they affected the
- 20:41team? Are they thinking about it?
- 20:43What's what's happening? Yeah, it is.
- 20:46It's tough. It is really hard because you're
- 20:49seeing all the companies around you.
- 20:50We're worried. Everybody's worried about what?
- 20:52What does it mean for our own company?
- 20:55You know, because again, everybody wants, they want, you
- 20:58want to see your product get to the patient.
- 21:00That's the end point. And you don't want to see the
- 21:03market be the reason why what you're doing doesn't get to the
- 21:08patients because you know that it's going to help their lives,
- 21:10you know it's going to help them, their families, etcetera.
- 21:13And so it, it makes everybody worried.
- 21:15And you've seen, you can see that, you know, at the
- 21:18beginning, it's like it's very easy to, and, and I hear about
- 21:22it from, from colleagues too. It's very easy to let it detract
- 21:26from the work. And it's very easy to even let
- 21:29it create conflict within the organization.
- 21:33And what we did is we saw it, we saw that it could create that
- 21:36and we saw that it was creating. We were almost arguing on the
- 21:39same side of the argument, but because the emotions were so
- 21:44high, we were arguing. It was like, OK, wait, we're
- 21:47arguing on the same side. We're just arguing for the sake
- 21:49of arguing because of all the, you know, so we did a stop
- 21:52action. We're like, OK, let's, let's
- 21:54breathe. Let's figure out how do we get
- 21:55through the emotions? There's a lot going on outside
- 21:59of these four walls of adverum and how do we not let that
- 22:04impact the work that we're doing, but also be free to talk
- 22:07about it and be acknowledge it. So it is, it's kind, it is that,
- 22:11that balance. It is that we're not just here
- 22:14and then life is out there. It's everything's impacting
- 22:17everything. So we just, we acknowledged it.
- 22:19We take the time to talk about it and we're like, OK, but we're
- 22:22just going to keep fighting forward and see what happens.
- 22:24You know, we, we can't control, we can't control, but let's
- 22:27control what we can't control. And that's, that's kind of how
- 22:29we've decided. And it's almost brought us
- 22:30closer together. It's, it was pretty amazing.
- 22:32It almost tore us apart, but it brought us all closer together
- 22:34because we're like, we're just going to take what we can
- 22:36control and keep going forward. Yeah, how, how transparent are
- 22:40you is like as a business just in terms of how things are going
- 22:44with especially in this time like I suppose people are are
- 22:48asking for it a lot. Yeah, we, we are pretty
- 22:51transparent. We're about where we are, what's
- 22:54what's the impact, what we're doing, how we're trying to
- 22:57manage it. So, yeah, you mean you can't.
- 23:01We're, we're part of what's going on in the world.
- 23:04So we can't, we're not going to hide and pretend that we're not.
- 23:06And so we, we have those conversations and we try to
- 23:09share where we are at, what we're doing, what we're trying
- 23:12to do to survive in it. So it's really important.
- 23:18That's like everyone else and like I think you compare our
- 23:21environment to the to the market and you're in, you're in a good
- 23:24place in comparison like yeah. We're hoping, yeah.
- 23:29I mean, it's like, you know, it fluctuates all the time.
- 23:31It depends on. What day you're like we're we're
- 23:34smashing it the next day. Like what?
- 23:36What are we going to? Do.
- 23:37Yeah, exactly. So it's it just depends.
- 23:40Yeah, on what day? Yeah, what time of day?
- 23:44Yeah, let's, let's move it on to, to my final question and one
- 23:47that we ask every every guest and that's if you could be sat
- 23:51next to anyone at a dinner party, dead or alive, who, who
- 23:54would it be and why? Yeah, this one, I'm going to try
- 23:59not to make it too sad because it is kind of, I'm going to
- 24:02bring it full circle because I'm getting more emotional.
- 24:06But yeah, my dad again, yeah. So he is alive, but he has
- 24:10dementia and so can't really have the conversation.
- 24:13But because I started this career watching him and he was
- 24:17the one that inspired me. I don't think I ever actually
- 24:19told him that, that that's why I went into his career.
- 24:22But I would love to be able to now that I've had these years of
- 24:24experience and at these different companies, to be able
- 24:27to have that dialogue with him. Like what was it that created
- 24:30that passion for him? You know, was it maybe it was
- 24:34from his childhood and the different appreciation?
- 24:36Who knows? You know, and I would love to be
- 24:38able to have that dialogue and to continue to learn and, you
- 24:40know, ask those questions and and, you know, just kind of talk
- 24:44about the concepts. So that's who I would would love
- 24:47to have that that dinner conversation with right now.
- 24:50That's an incredible answer. I love that.
- 24:52Yeah. And I love this whole podcast.
- 24:54I think it's super inspiring. Yeah.
- 24:58Look, thank you so much for coming on, Dana.
- 25:00You're so welcome. Thank you for having me.
- 25:02This has been a lot of fun. It's been nice to reflect back
- 25:04and and just to kind of go through this.
- 25:07I love, love your questions. This was really, really amazing.
- 25:10Thank you. Amazing, so good to hear and
- 25:13everyone please like and subscribe to the bio hub and and
- 25:16thank you so much again. Thanks.