Latest / What the Flux / Australian Women's Weekly's not-so-glossy future | Meta ties the knot with Ray Ban | The battle of Lululemon vs Costco

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Australian Women's Weekly's not-so-glossy future | Meta ties the knot with Ray Ban | The battle of Lululemon vs Costco · What the Flux

• 0:05
  Speaker 1: This is what the vlus I'm Brett and I'm Justin
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  Speaker 1: and an undate of fourteenth of July. Juzy Boy.
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  Speaker 2: Apple has just released a movie about F one with
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  Speaker 2: be sitting back licking their lips, thinking how good to
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  Speaker 2: have two Juggernauts bidding against each other.
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  Speaker 1: For us, singing fox an. Did you know your credit
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• 0:49
  Speaker 2: Three transparent stories today, Juzzy Boy, Let's do it for
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  Speaker 2: our first. Some of Australia's most iconic magazine titles, like
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  Speaker 2: The Australian Women's Weekly and Women's Day are being put
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  Speaker 2: up for sale again.
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  Speaker 1: Jesus a bit like musical chairs with these magazine empires,
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  Speaker 1: b Man, So tell me.
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  Speaker 2: More, okay, So our Media is the publisher behind some
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  Speaker 2: of Australia's most iconic magazine.
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  Speaker 1: We'd be talking at the Australian Women's Weekly, Better Homes
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  Speaker 1: and Gardens and Women's.
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  Speaker 2: Day, all your household favorites, you little Green Thumb.
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  Speaker 1: And b Man. These are historic publications in Australia. Yep.
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  Speaker 2: The Australian Women's Weekly launched in nineteen thirty three, and
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  Speaker 2: Juzzy Boy at one time had the highest per capita
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  Speaker 2: magazine circulation in the world.
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  Speaker 1: Wow, that's huge, but ben Man, over the past decade,
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  Speaker 1: these glossy magazines have had more owners than are two
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  Speaker 1: thousand and four Toyota Corolla.
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  Speaker 2: In twenty twelve, Baoer Media acquired some of these magazines
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  Speaker 2: for five hundred and twenty five million bucks and they
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  Speaker 2: took it off the hands of nine Entertainment, and.
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  Speaker 1: Then they bought another chunk from seven West Media in
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  Speaker 1: twenty twelve for forty mil.
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  Speaker 2: But it was an ugly decade for these magazines as
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  Speaker 2: digital media started to dominate.
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  Speaker 1: Yeah. In twenty twenty, bao Media sold these magazines to
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  Speaker 1: a private equity company called Mercury.
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  Speaker 2: For much less than they paid. I'm talking under fifty mil.
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  Speaker 2: And you recall this group of magazines, ah Media, be Man.
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  Speaker 2: Even they've struggled with the publications, so juzzy boy. Now
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  Speaker 2: the magazine Marry go around continues because our media is
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  Speaker 2: looking to sell the publications to a new buyer.
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  Speaker 1: Be Man. In this market with digital players, there are
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  Speaker 1: not many people reaching for a Women's Day at the
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  Speaker 1: servo anymore. So what is the key learning here? Legacy
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  Speaker 1: media might be on struggles straight, but it's not game over.
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  Speaker 2: I must say it has been pretty doom and gloom
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  Speaker 2: for publishers who haven't adapted to this digital world.
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  Speaker 1: In fact, be Man. By twenty twenty, the number of
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  Speaker 1: magazine closures outnumbered magazine launchers by almost four to one.
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  Speaker 1: But be Man, legacy media doesn't have to mean outdated media.
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  Speaker 1: Take Conde Nasts as an example.
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  Speaker 2: That's the owner of Vogue, the New Yorker, GQ, Vanity Fair.
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  Speaker 1: They totally transform their business model from the old school
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  Speaker 1: physical magazine sales to digital. First.
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  Speaker 2: We're talking podcasts, we're talking video, we're talking YouTube.
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  Speaker 1: Fifty one million followers, on Instagram for Vogue.
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  Speaker 2: And a lazy five one seven billion views across its YouTube.
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  Speaker 1: Channel and be Man. After years of losses, Conde Nast
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  Speaker 1: posted its first profit in twenty two on in years
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  Speaker 1: because of this major digital shift.
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  Speaker 2: So Jazi boy tritional media can survive and even thrive
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  Speaker 2: if willing to rethink how it operates.
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  Speaker 1: And stop acting like it's still two thousand and five.
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  Speaker 2: For our second story, Meta has invested three billion euros
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  Speaker 2: into the maker of ray Band as it plans to
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  Speaker 2: double down on smart glasses.
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  Speaker 1: Those ray Band camera glasses. Give me Facebook, Poke, energy,
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  Speaker 1: b man, very creepy stuff, tell me more.
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  Speaker 2: About Okay, So we know Meta platforms as the company
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  Speaker 2: behind Facebook, Instagram and WhatsApp. On the other hand, essalor
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  Speaker 2: Laxotica is the French Italian ewear giant behind ray Band
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  Speaker 2: and Oakley.
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  Speaker 1: And pretty much every fancy pair of signs that you
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  Speaker 1: see at the airport. Yeah.
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  Speaker 2: Previously, Meta and esslor Laxotica had partnered on the ray
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  Speaker 2: Band smart glasses that launched in twenty twenty one.
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  Speaker 1: The glasses that lead you take calls, record things, as
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  Speaker 1: well as use Meta AI as a voice assistant.
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  Speaker 2: But now Meta has acquired a stake worth roughly three
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  Speaker 2: billion euros in Rayband's maker, and this.
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  Speaker 1: Is a strong signal that Meta plans to expand its
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  Speaker 1: smart glasses partnership.
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  Speaker 2: And while this investment is just a three per steak today,
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  Speaker 2: Meta plans to possibly grow that steak to five percent
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  Speaker 2: as well.
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  Speaker 1: So what is the key learning here?
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  Speaker 2: Sometimes buying a steak in a company isn't about the
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  Speaker 2: financial return, It's about showing strategic alignment. You mean investing
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  Speaker 2: three billion euros as a gesture, A very kind gesture,
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  Speaker 2: but stick with me, juzzy boy. In September last year,
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  Speaker 2: when this was first flag, Zuck said that this investment
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  Speaker 2: would be quote symbolic as a way to cement their
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  Speaker 2: long term partnership and.
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  Speaker 1: Be man symbolic ownership sends a strong signal to the market,
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  Speaker 1: to investors as well as internal teams.
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  Speaker 2: Next minute, the share price of Esse Law Luck, Cideca
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  Speaker 2: jumped up faster than someone untagging themselves from high school photos.
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  Speaker 1: And b Man. It's similar to when car manufacturers take
• 4:37
  Speaker 1: a strategic steak in ev battery companies.
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  Speaker 2: Stilantis, the maker of Jeep and Fiat and Pujo did
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  Speaker 2: it last year when it took a four billion euro
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  Speaker 2: steak in the world's biggest ev battery maker.
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  Speaker 1: So while the shareholding might not give met At a
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  Speaker 1: board seat, it does give them a whole lot of influence.
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  Speaker 1: For our third and final story, Lululemon is suing Costco
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  Speaker 1: for allegedly copying its clothing design and it has come
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  Speaker 1: with the receipts. Lululemon, the spiritual home of one hundred
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  Speaker 1: and thirty dollars leggings. Tell me more. Okay, so be man.
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  Speaker 1: We know Lulu Lemon. It's the premium athleture brand. It
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  Speaker 1: started in yoga studios back in nineteen ninety eight, but.
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  Speaker 2: Juz boy, it was one of the first brands to
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  Speaker 2: make active where trendy enough to wear all day, whether
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  Speaker 2: or not you actually went to yoga. And last week,
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  Speaker 2: Lula Lemon filed a lawsuit accusing Costco of copying the
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  Speaker 2: designs of its jackets, its hoodies, and its pantaloons.
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  Speaker 1: And be man. This is juicy because the case includes
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  Speaker 1: visual comparisons as well.
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  Speaker 2: Yeah, we're talking eerily similar colors, seam lines, and silhouettes.
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  Speaker 1: The items are even named similarly.
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  Speaker 2: But there's one big difference. Jusey boy. One item costs
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  Speaker 2: a small fortune. The other comes in a pack of
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  Speaker 2: three and sits next to a jumbo pack of Catridge chocolate.
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  Speaker 1: As part of this lawsuit, Lululemon claims that these are
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  Speaker 1: protected trademarks, and as Lula Lemon sales growth slows down
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  Speaker 1: and dupes flood the market, Lulu Lemon is trying harder
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  Speaker 1: to protect its turf. So true, so what is the
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  Speaker 1: key leading here?
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  Speaker 2: In a world of jupe cul culture, Premium brands are
• 6:01
  Speaker 2: turning to legal protection, not just marketing, to defend their edge.
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  Speaker 1: Platforms like TikTok have made it easier than ever for
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  Speaker 1: knockoff products to go viral.
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  Speaker 2: For consumers, it's fun and a good way to bargain hunt,
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  Speaker 2: but for brands it becomes a real existential threat. In fact,
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  Speaker 2: Jazi Boy at twenty twenty three survey by Wypulse, which
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  Speaker 2: is a company that specializes in gen Z purchasing behavior,
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  Speaker 2: they found that sixty percent of gen Z and millennials
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  Speaker 2: would choose a jupe product even if they could afford
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  Speaker 2: the real thing.
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  Speaker 1: Wow. So brands are relying more and more on their
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  Speaker 1: trademarks to protect their unique designs. So that jupes can
• 6:31
  Speaker 1: be stopped at once and for all buck time. Did
• 6:33
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• 6:45
  Speaker 1: Thanks for listening, and we'll see you on Wednesday.