Latest / The Limitless Leadership Podcast
Ep 156: Patrick Egan’s Secrets to Leading and Marketing in Auto Repair
In this episode, Patrick Egan, founder of Spark Interactive, shares his journey from leading marketing for major automotive software companies to pioneering digital vehicle inspections (DVI) and storytelling-driven marketing. Patrick emphasizes the power of authenticity in business storytelling, highlighting how real, unscripted stories from owners, teams, and customers build connection and trust. He also discusses the importance of culture and leadership by example, urging shop owners to listen to their teams and showcase what truly sets them apart in a competitive industry.
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