From Second Fiddle to First Screen: Inside Broadcast's Big Media Comeback
After decades of playing second fiddle to cable and satellite, the broadcast industry is back in a big way. Station groups are getting bigger, sports rights deals are getting more expensive and the line between broadcast and streaming content is blurring. In this "MediaTalk" episode, S&P Global Market Intelligence Kagan's Justin Nielson and Scott Robson unpack what they saw on the ground at the NAB Show and a parallel sports tech conference in Las Vegas.
First: Are traditional broadcasters back in the live sports game? The answer is yes — but differently. Station groups are stepping into the…
The skinny
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