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SBP 226: The Barber's Brief - The AI Efficiency Trap: When Doing More With Less Backfires
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What happens when AI makes marketing more efficient, but every dollar saved gets taken out of the marketing budget?
Welcome back to the Barber’s Brief, where we unpack the marketing stories, ideas and creative work that caught our attention.
This week, we start with what might be one of the unintended consequences of the AI revolution: the efficiency spiral. As marketers use AI to accomplish more with less, are they inadvertently proving that their organizations need less marketing investment?
We also explore why marketing may have the "loneliest seat at the table," despite…
The skinny
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