Latest / Sleeping Barber - A Marketing Podcast
SBP 238: The Barber's Brief - Playing on rented land, again.
Send us Fan Mail
Marc and V are back with the Barber's Brief: the good, the bad, and the overhyped from the last couple of weeks, with data, a few strong opinions, and Great Creative getting the last word.
This week:
"My CEO doesn't get brand." Nearly half of B2B marketers say they can't get brand budget signed off. But 40% admit brand isn't seen as delivering ROI inside their own company. V's take: that's not an education gap, it's a proof gap. Fix the proof and the understanding follows.
Google AI Overviews are eating your website traffic. Studies put the click drop anywhere from 15% to…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.