ESG for B2B Businesses with Gihan Hyde, CEO and Founder of Communique

B2B Marketing: The Provocative Truth · Sep 21, 2022 · 35m

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Gihan Hyde to discuss all things ESG for B2B marketing.

More than ever, it is the responsibility of a business to seriously consider their ESG efforts because people are increasingly concerned with who and how they conduct their business. But what can marketing do to solidify ESG efforts? What misconceptions can we as marketers resolve around ESG?

Gihan Hyde is an ESG expert with 20+ years of experience, and she has been serving as the CEO and Founder of Communique for over a year. During this time, she has also…