Build Your ARM Before Your LEG

Business is Good with Chris Cooper · Apr 13, 2023 · 13m

SUMMARY KEYWORDS

clients, increase, expenses, arm, business, gym, photographer, revenue, hourly rate, work, bucks, crm, paying, owner, hire, retention, simple, coaches, raise, coming

SUMMARY KEYWORDS

clients, increase, expenses, arm, business, gym, photographer, revenue, hourly rate, work, bucks, crm, paying, owner, hire, retention, simple, coaches, raise, coming

Today, we're going to talk about raising client value before you do anything else. I'm going to go through this in three big topics.

First, the six levers that will grow any business.

Then, why ARM (client value) comes firs

Then I'm…