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H-E-B Rules Texas Groceries Across Income | San Antonio News

H-E-B rules Texas grocery aisles—no matter your income. While Costco and Kroger snag the top spots for high earners, H-E-B’s 4% loyalty holds steady across all brackets, proving it’s the people’s supermarket. Wealthier shoppers hit the store more often, with 39% shopping weekly versus 36% of middle and lower-income folks, and 34% of the rich make multiple trips a week—compared to just 25% of others. Meanwhile, budget-conscious shoppers tend to stock up less frequently, with 24% buying just a few times a month. H-E-B’s universal appeal? A masterclass in broad-based strategy. Listen in…

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