Latest / Omni Talk Retail / Are Bundled Deliveries the Key to Amazon's Grocery Success?
Transcript
- 0:00Amazon
- 0:00is
- 0:00diversifying
- 0:01its
- 0:01marketplace
- 0:01and
- 0:02fulfillment
- 0:02centers
- 0:02to
- 0:03allow
- 0:03prime
- 0:03members
- 0:04to
- 0:04add
- 0:04goods
- 0:04from
- 0:05Amazon.com,
- 0:05comma,
- 0:06Amazon
- 0:06Fresh,
- 0:06and
- 0:07Whole
- 0:07Foods
- 0:07to
- 0:07one
- 0:08cart.
- 0:08According
- 0:09to
- 0:09retail
- 0:09Dive,
- 0:10Amazon
- 0:10is
- 0:10piloting
- 0:11a
- 0:11new
- 0:11feature
- 0:11in
- 0:11its
- 0:12Phoenix
- 0:12market
- 0:12that
- 0:12enables
- 0:13prime
- 0:13members
- 0:13to
- 0:14shop
- 0:14for
- 0:14grocery
- 0:14items
- 0:15alongside
- 0:16Amazon.com
- 0:17products
- 0:17and
- 0:18have
- 0:18them
- 0:18delivered
- 0:19together.
- 0:19The
- 0:20trial
- 0:20allows
- 0:20Amazon
- 0:21prime
- 0:21members
- 0:21to
- 0:21shop
- 0:22for
- 0:22grocery
- 0:22essentials,
- 0:23including
- 0:23fresh
- 0:24items
- 0:24alongside
- 0:25Amazon.com
- 0:26goods,
- 0:26and
- 0:26have
- 0:26them
- 0:27delivered
- 0:27together
- 0:28in
- 0:28hours.
- 0:29The
- 0:29capability
- 0:30also
- 0:30gives
- 0:30shoppers
- 0:30access
- 0:31to
- 0:31the
- 0:31usual
- 0:31same
- 0:32day
- 0:32delivery
- 0:32speed
- 0:32and
- 0:33selection
- 0:33of
- 0:33multiple
- 0:34delivery
- 0:34windows.
- 0:35Amazon
- 0:36plans
- 0:36to
- 0:36extend
- 0:36this
- 0:37model
- 0:37to
- 0:37more
- 0:37locations
- 0:38as
- 0:38it
- 0:38continues
- 0:39to
- 0:39quote,
- 0:39test,
- 0:40and
- 0:40learn,
- 0:40end
- 0:41quote,
- 0:41and
- 0:41anticipates
- 0:42more
- 0:42customers
- 0:42will
- 0:43continue
- 0:43to
- 0:43opt
- 0:44for
- 0:44same
- 0:44day
- 0:44delivery
- 0:45from
- 0:45Amazon
- 0:45for
- 0:46grocery
- 0:46shopping.
- 0:47All
- 0:47right,
- 0:48Chris,
- 0:48where
- 0:49do
- 0:49you
- 0:49sit?
- 0:49Are
- 0:49you
- 0:49buying
- 0:50or
- 0:50selling
- 0:50this
- 0:50consolidated
- 0:51grocery
- 0:51shopping
- 0:52via
- 0:52Amazon?
- 0:53Buying
- 0:54or
- 0:54selling?
- 0:55Um,
- 0:55I'm
- 0:55a
- 0:55hard
- 0:56buy
- 0:56on
- 0:56this
- 0:56one
- 0:56and,
- 0:57uh.
- 0:57Oh,
- 0:57really?
- 0:57Okay.
- 0:58Yeah,
- 0:58I
- 0:58am.
- 0:59I'm
- 0:59a
- 0:59hard
- 0:59buy.
- 0:59I
- 0:59think
- 0:59it's
- 1:00smart.
- 1:00I
- 1:00mean,
- 1:01that's
- 1:01my
- 1:01first
- 1:02point.
- 1:02My
- 1:02second
- 1:02point,
- 1:02though,
- 1:02would
- 1:03be
- 1:03like,
- 1:03why
- 1:03did
- 1:04this
- 1:04take
- 1:04so
- 1:04long?
- 1:05That's,
- 1:05that's
- 1:06my
- 1:06big
- 1:06question
- 1:06here.
- 1:07And
- 1:07the
- 1:08other
- 1:08thing
- 1:08that,
- 1:08the
- 1:08other
- 1:09thing
- 1:09I'm
- 1:09going
- 1:09to
- 1:09bring
- 1:09to
- 1:09the
- 1:09table
- 1:09here
- 1:10is
- 1:10I
- 1:10actually
- 1:11think
- 1:11this
- 1:11tells
- 1:11me
- 1:11how
- 1:11much
- 1:12Walmart
- 1:12is
- 1:12eating
- 1:13their
- 1:13lunch
- 1:13and
- 1:13e
- 1:13commerce.
- 1:14Grocery,
- 1:14yes.
- 1:15Because
- 1:15if
- 1:15you
- 1:15think
- 1:15back,
- 1:16Walmart
- 1:17actually
- 1:17had
- 1:17two
- 1:18experiences.
- 1:19I
- 1:19think
- 1:19it
- 1:19was
- 1:19like
- 1:19two
- 1:20or
- 1:20three
- 1:20years
- 1:20ago,
- 1:20they
- 1:21merged
- 1:21them
- 1:21together,
- 1:22and
- 1:23ever
- 1:23since,
- 1:23they
- 1:23haven't
- 1:24looked
- 1:24back
- 1:24like
- 1:24they're
- 1:24just
- 1:25crushing
- 1:25it.
- 1:25Right.
- 1:25Which
- 1:26makes
- 1:26sense
- 1:26because
- 1:26you
- 1:26want
- 1:26to
- 1:26get
- 1:27a,
- 1:27it's,
- 1:27it's
- 1:27the
- 1:27whole
- 1:28idea
- 1:28of
- 1:28mass
- 1:28merchandise.
- 1:28You
- 1:29want
- 1:29to
- 1:29get
- 1:29everything
- 1:29in
- 1:29one
- 1:30cart
- 1:30delivered
- 1:30to
- 1:30you
- 1:30at
- 1:30once.
- 1:31You
- 1:31don't
- 1:31want
- 1:31to
- 1:31have
- 1:31to
- 1:31go
- 1:31through
- 1:31two
- 1:32experiences.
- 1:32Like,
- 1:33that's
- 1:33not
- 1:33good
- 1:33from
- 1:33a
- 1:34shopping
- 1:34standpoint.
- 1:35So
- 1:35Amazon
- 1:36is
- 1:36clearly
- 1:36playing
- 1:37catch
- 1:37up
- 1:37when
- 1:37you
- 1:37think
- 1:38about
- 1:38it
- 1:38from
- 1:38that
- 1:38angle.
- 1:39But
- 1:40swinging
- 1:40back
- 1:40around,
- 1:41I
- 1:41think
- 1:41ultimately
- 1:42it
- 1:42makes
- 1:42sense
- 1:43because
- 1:43you
- 1:44can
- 1:44get
- 1:44your
- 1:44weekly
- 1:44shopping
- 1:45list
- 1:45done
- 1:45all
- 1:45in
- 1:46one
- 1:46place
- 1:46on
- 1:46Amazon,
- 1:47and
- 1:47you
- 1:47can
- 1:47add
- 1:48any
- 1:48other
- 1:48items
- 1:48you
- 1:48want
- 1:49to
- 1:49during
- 1:49the
- 1:49course
- 1:50of
- 1:50a
- 1:50week
- 1:50or
- 1:50during
- 1:50the
- 1:51course
- 1:51of
- 1:51building
- 1:51your
- 1:52cart.
- 1:52So.
- 1:53But,
- 1:53and
- 1:54then
- 1:54with
- 1:54that
- 1:54said,
- 1:54I
- 1:54think
- 1:54retailers
- 1:55like
- 1:55Walmart,
- 1:56Target,
- 1:56Costco,
- 1:56they
- 1:57can't
- 1:57be
- 1:57liking
- 1:57this
- 1:57announcement
- 1:58because
- 1:58I
- 1:58think
- 1:59it
- 1:59makes
- 1:59Amazon
- 2:00more
- 2:00stronger
- 2:01in
- 2:01grocery
- 2:02part
- 2:03and
- 2:03parcel.
- 2:04But
- 2:04my
- 2:04only
- 2:04question,
- 2:04though,
- 2:05I
- 2:05didn't
- 2:05have
- 2:05time.
- 2:05Maybe
- 2:05you
- 2:06had
- 2:06time
- 2:06to
- 2:06research
- 2:06this.
- 2:06I
- 2:07didn't
- 2:07have
- 2:07time
- 2:07to
- 2:07research
- 2:07it.
- 2:07Yesterday's.
- 2:08My
- 2:08other
- 2:08question
- 2:08is,
- 2:09like,
- 2:09I
- 2:09mean,
- 2:09it's
- 2:09only
- 2:09in
- 2:10Phoenix.
- 2:10But
- 2:10how
- 2:11does
- 2:11it
- 2:11work
- 2:11with
- 2:11like
- 2:12the
- 2:12up
- 2:12charges
- 2:13for
- 2:13Amazon
- 2:14delivery
- 2:15for
- 2:15grocery
- 2:16versus
- 2:16prime?
- 2:17Like,
- 2:17that
- 2:17probably
- 2:18gets
- 2:18really
- 2:18confusing
- 2:19within
- 2:19this
- 2:19flow
- 2:20too.
- 2:20So
- 2:20I
- 2:20don't
- 2:20understand
- 2:21that
- 2:21either.
- 2:21But,
- 2:22but
- 2:22what
- 2:22did
- 2:22you
- 2:22think
- 2:23you
- 2:23buy
- 2:23and
- 2:23sell?
- 2:24Yeah,
- 2:24I
- 2:24don't,
- 2:25you
- 2:25know,
- 2:26I
- 2:26think
- 2:26I'm
- 2:27more
- 2:27leaning
- 2:27towards
- 2:28your,
- 2:28why
- 2:29did
- 2:29it
- 2:29take
- 2:29this
- 2:29so
- 2:30take
- 2:30them
- 2:30so
- 2:31long
- 2:31to
- 2:31do
- 2:31this?
- 2:32Because
- 2:32to
- 2:32me
- 2:33this
- 2:33is
- 2:33like,
- 2:33from
- 2:34a
- 2:34customer
- 2:34perspective,
- 2:35this
- 2:35is
- 2:35just
- 2:35a
- 2:35slight
- 2:36modification
- 2:37to
- 2:37the
- 2:38user
- 2:38experience
- 2:38of
- 2:39ordering
- 2:39from
- 2:40Amazon
- 2:40already.
- 2:41And
- 2:41my
- 2:41hope
- 2:41is
- 2:42exactly
- 2:42what
- 2:42you
- 2:42hit
- 2:43on
- 2:43that
- 2:43it
- 2:44actually,
- 2:44the
- 2:44benefit
- 2:45to
- 2:45the
- 2:45customer
- 2:45here
- 2:46is
- 2:46that
- 2:46it
- 2:46gets
- 2:47them
- 2:47to
- 2:47that
- 2:47$35
- 2:48daily
- 2:48delivery
- 2:49threshold
- 2:49faster,
- 2:50which
- 2:50seems
- 2:51to
- 2:51be
- 2:51like
- 2:52the
- 2:52biggest
- 2:52benefit
- 2:53because
- 2:53before
- 2:54you
- 2:54were
- 2:54adding,
- 2:54like,
- 2:55say
- 2:55you
- 2:55wanted
- 2:55to,
- 2:55do
- 2:56you
- 2:56know
- 2:56your
- 2:56Amazon
- 2:57stock
- 2:57up
- 2:57trip,
- 2:58not
- 2:58only
- 2:58do
- 2:58you
- 2:58have
- 2:58multiple
- 2:59carts
- 2:59going
- 3:00and
- 3:00because
- 3:00some
- 3:00things
- 3:00are
- 3:01coming
- 3:01from
- 3:01Amazon
- 3:01fresh,
- 3:02some
- 3:02are
- 3:02coming
- 3:02from
- 3:02Whole
- 3:03Foods,
- 3:03and
- 3:03some
- 3:03are
- 3:03coming
- 3:03from
- 3:04Amazon,
- 3:05but
- 3:05to
- 3:05me
- 3:06it
- 3:06actually
- 3:06seems
- 3:06like
- 3:07this
- 3:07is
- 3:07doing
- 3:07more
- 3:08benefit
- 3:08on
- 3:08Amazon's
- 3:09part
- 3:09than
- 3:09it
- 3:09is.
- 3:10Like
- 3:10on
- 3:10the
- 3:10customer
- 3:11front,
- 3:11the
- 3:12only
- 3:12benefit
- 3:12the
- 3:12customer
- 3:13gets,
- 3:13like,
- 3:13do
- 3:13they
- 3:14really
- 3:14care
- 3:15if
- 3:15their
- 3:15things
- 3:16are
- 3:16bundled?
- 3:16Like,
- 3:17I
- 3:17don't
- 3:17know
- 3:18that
- 3:18that's
- 3:18the
- 3:19case,
- 3:19I
- 3:19think,
- 3:19you
- 3:20know,
- 3:20yes,
- 3:20maybe
- 3:20the
- 3:21delivery
- 3:21window
- 3:21being
- 3:22the
- 3:22same
- 3:22is,
- 3:22is
- 3:23nice,
- 3:23but
- 3:23to
- 3:23me
- 3:23it's,
- 3:24this
- 3:24is
- 3:24like
- 3:25Amazon
- 3:25making
- 3:26logistical
- 3:27changes,
- 3:27you
- 3:27know,
- 3:28doing,
- 3:28testing,
- 3:29putting
- 3:29more
- 3:29things
- 3:29in
- 3:30one
- 3:30warehouse
- 3:30so
- 3:30that
- 3:30they
- 3:31can
- 3:31have
- 3:31fewer
- 3:31drivers
- 3:32out
- 3:32on
- 3:32the
- 3:32road
- 3:32and
- 3:33fewer
- 3:33deliveries
- 3:34going
- 3:34to
- 3:34the
- 3:34same
- 3:35destination,
- 3:36more
- 3:37so
- 3:37than
- 3:37it's
- 3:37really
- 3:37like
- 3:38an
- 3:38enhanced
- 3:39customer
- 3:39experience.
- 3:40That's
- 3:41interesting
- 3:41because
- 3:41I
- 3:41don't
- 3:41know,
- 3:42that's
- 3:42interesting
- 3:42because
- 3:42I
- 3:42don't
- 3:43know
- 3:43that
- 3:43I
- 3:43care
- 3:43if
- 3:43my
- 3:43deliveries
- 3:44are
- 3:44bundled,
- 3:44but
- 3:45I
- 3:45care
- 3:45that
- 3:45my
- 3:45shopping
- 3:46experience
- 3:46is
- 3:46bundled.
- 3:47Like,
- 3:47this
- 3:47is
- 3:47actually
- 3:48been,
- 3:49this
- 3:49has
- 3:49been
- 3:49a
- 3:49limiting
- 3:50factor
- 3:50for
- 3:50me,
- 3:51trying
- 3:51Amazon
- 3:52for
- 3:52grocery
- 3:52because
- 3:52I'm
- 3:53like,
- 3:53oh,
- 3:53I
- 3:53got
- 3:53to
- 3:53go
- 3:53to
- 3:54another
- 3:54place
- 3:54to
- 3:54do
- 3:55this.
- 3:55And
- 3:56that's
- 3:56prevented
- 3:57me
- 3:57from
- 3:57actually
- 3:57wanting
- 3:58to
- 3:58use
- 3:58it
- 3:58as
- 3:59much
- 3:59as
- 3:59I
- 3:59probably
- 3:59could
- 4:00have
- 4:00over
- 4:00these
- 4:00past
- 4:00few
- 4:01years.
- 4:01Right.
- 4:02Particularly
- 4:02during
- 4:02the
- 4:02pandemic,
- 4:03too,
- 4:03if
- 4:03you
- 4:03think
- 4:03about
- 4:03it.
- 4:05So
- 4:05I
- 4:05think
- 4:06the
- 4:06consumer
- 4:06side
- 4:07of
- 4:07it
- 4:07for
- 4:07shopping
- 4:07is
- 4:07fine,
- 4:08but
- 4:08delivery
- 4:08points
- 4:09are
- 4:09interesting.
- 4:09But
- 4:09for
- 4:10me
- 4:10as
- 4:10a
- 4:10consumer,
- 4:11yeah,
- 4:11I
- 4:12don't
- 4:12know
- 4:12that
- 4:12I
- 4:12care
- 4:12that
- 4:12they're
- 4:13bundled
- 4:13as
- 4:13long
- 4:13as
- 4:13I
- 4:13get
- 4:14them.
- 4:14When
- 4:14you
- 4:14say
- 4:14I'm
- 4:14going
- 4:15to
- 4:15get
- 4:15them
- 4:15and
- 4:16my
- 4:16packages
- 4:16from
- 4:17Amazon
- 4:17arrive
- 4:17at
- 4:17different
- 4:18times
- 4:18right
- 4:18now,
- 4:18even
- 4:18if
- 4:19I
- 4:19check
- 4:19out
- 4:19with
- 4:19one
- 4:20cart.
- 4:20So
- 4:20like,
- 4:21what's
- 4:21the
- 4:21big
- 4:21deal,
- 4:21you
- 4:22know?
- 4:22Yeah,
- 4:23yeah.
- 4:23I'm
- 4:23really
- 4:24curious
- 4:24to
- 4:24see
- 4:25that
- 4:25threshold
- 4:25because
- 4:26that's
- 4:26what
- 4:26kept
- 4:26me
- 4:26from
- 4:27doing
- 4:27it
- 4:27before.
- 4:27Like
- 4:28you,
- 4:28I
- 4:28do
- 4:29want
- 4:29to
- 4:29put
- 4:29all
- 4:29my
- 4:29stuff
- 4:29in
- 4:30one
- 4:30grocery
- 4:30shopping
- 4:30trip.
- 4:31I
- 4:31can
- 4:31get
- 4:31it
- 4:31from
- 4:31Amazon,
- 4:32but
- 4:32if
- 4:32I
- 4:33can't
- 4:33get
- 4:33same
- 4:33day
- 4:33delivery
- 4:34because
- 4:34I
- 4:34only
- 4:34have
- 4:35two
- 4:35items
- 4:35from
- 4:35Whole
- 4:36Foods
- 4:36and
- 4:36then
- 4:36one
- 4:37item
- 4:37from
- 4:37am,
- 4:37like,
- 4:38then
- 4:38I'm
- 4:38just
- 4:38like,
- 4:39no,
- 4:39I'm
- 4:39done.
- 4:39I'll
- 4:39go
- 4:39pick
- 4:40it
- 4:40up
- 4:40at
- 4:40Target
- 4:40or
- 4:40Walmart,
- 4:41which
- 4:41I'm
- 4:41wondering
- 4:42if
- 4:42customers
- 4:42might
- 4:43start
- 4:43to
- 4:43do
- 4:43anyway.
- 4:44Yeah,
- 4:44it
- 4:45feels
- 4:45like
- 4:45this
- 4:45is,
- 4:45there's
- 4:45a
- 4:46lot
- 4:46to
- 4:46still
- 4:46figure
- 4:46out
- 4:47here
- 4:47on
- 4:47how
- 4:47this
- 4:47is
- 4:48going
- 4:48to
- 4:48work
- 4:48with
- 4:48all
- 4:48the
- 4:49different
- 4:49things
- 4:49they've
- 4:49got
- 4:50going
- 4:50on
- 4:50in
- 4:50this,
- 4:51this
- 4:51whole
- 4:51idea.
- 4:51And
- 4:51it
- 4:52doesn't
- 4:52seem,
- 4:52I
- 4:52don't
- 4:52know,
- 4:53it's,
- 4:53yeah,
- 4:53we're
- 4:53going
- 4:54to
- 4:54talk
- 4:54more
- 4:54about
- 4:54this.
- 4:55We
- 4:55got,
- 4:55we
- 4:55got
- 4:55a
- 4:55complimentary
- 4:56headline
- 4:56and
- 4:56headline
- 4:57five,
- 4:57which
- 4:57I
- 4:57cannot
- 4:58wait
- 4:58to
- 4:58get
- 4:58to.
- 4:58But
- 4:59yeah,
- 4:59there's,
- 4:59it
- 4:59seems
- 4:59like
- 5:00there's
- 5:00a
- 5:00lot,
- 5:00lot
- 5:01to
- 5:01this
- 5:01enchilada,
- 5:01and
- 5:02this
- 5:02is
- 5:02not
- 5:02a,
- 5:03yet,
- 5:03it's
- 5:03an
- 5:03enchilada.