Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Are Reshaping the Toy Industry
This episode explores how Japan's declining birth rate is forcing toy makers to pivot from children to adults, with a focus on Bandai Namco's strategy of shifting toward adult hobbyists and collectibles. We discuss how the company's pivot to adult-oriented products, such as Gundam model kits and Tamagotchi nostalgia, is reshaping its business model and what this signals for the broader toy industry. We also touch on the rise of adult toy collecting as a cultural phenomenon and how demographic shifts are driving innovation in product design and marketing. With concrete data and…
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