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From RFID To Real-Time Retail With Radar CEO Spencer Hewett | 5IM · Omni Talk Retail

• 0:00
  Foreign.
• 0:08
  Joining
• 0:08
  us
• 0:08
  for
• 0:08
  today's
• 0:09
  five
• 0:09
  insightful
• 0:10
  minutes
• 0:10
  segment
• 0:11
  is
• 0:11
  Spencer
• 0:11
  Hewitt.
• 0:12
  Spencer
• 0:12
  is
• 0:12
  the
• 0:13
  CEO
• 0:13
  of
• 0:13
  Radar
• 0:14
  and
• 0:14
  he's
• 0:14
  here
• 0:14
  to
• 0:14
  discuss
• 0:14
  his
• 0:15
  company's
• 0:15
  latest
• 0:16
  investment
• 0:16
  round,
• 0:17
  what
• 0:17
  it
• 0:17
  means
• 0:17
  for
• 0:18
  the
• 0:18
  future
• 0:18
  of
• 0:18
  in
• 0:18
  store
• 0:19
  retail
• 0:19
  accuracy,
• 0:20
  and
• 0:20
  possibly
• 0:21
  he's
• 0:21
  here
• 0:21
  even
• 0:22
  to
• 0:22
  help
• 0:22
  me
• 0:22
  eat
• 0:22
  a
• 0:22
  big
• 0:23
  portion
• 0:23
  of
• 0:23
  humble
• 0:24
  pie.
• 0:25
  Spencer,
• 0:25
  it's
• 0:25
  great
• 0:26
  to
• 0:26
  have
• 0:26
  you
• 0:26
  back.
• 0:26
  And
• 0:27
  before
• 0:27
  I
• 0:27
  eat
• 0:27
  crow,
• 0:28
  REM
• 0:28
  remind
• 0:28
  our
• 0:28
  audience
• 0:29
  of
• 0:29
  who
• 0:29
  you
• 0:29
  are
• 0:30
  and
• 0:30
  what
• 0:30
  it
• 0:30
  is
• 0:30
  that
• 0:31
  Radar
• 0:31
  does.
• 0:32
  Good
• 0:32
  to
• 0:32
  you.
• 0:33
  Chris,
• 0:33
  appreciate
• 0:33
  the
• 0:33
  acknowledgement.
• 0:34
  Good
• 0:34
  to
• 0:34
  be
• 0:35
  back.
• 0:36
  Yeah.
• 0:36
  So
• 0:36
  I'm
• 0:36
  Spencer
• 0:37
  Hewitt.
• 0:37
  I'm
• 0:37
  the
• 0:37
  founder
• 0:37
  and
• 0:37
  CEO
• 0:38
  at
• 0:38
  Radar.
• 0:39
  We
• 0:39
  make
• 0:39
  a
• 0:39
  hardware
• 0:40
  and
• 0:40
  software
• 0:40
  platform,
• 0:40
  basically
• 0:41
  have
• 0:41
  sensors
• 0:41
  that
• 0:41
  go
• 0:42
  in
• 0:42
  the
• 0:42
  ceiling
• 0:42
  that
• 0:43
  locate
• 0:43
  RFID
• 0:44
  tag
• 0:44
  products
• 0:44
  super
• 0:44
  accurately
• 0:45
  in
• 0:45
  store
• 0:46
  in
• 0:46
  real
• 0:46
  time.
• 0:47
  And
• 0:47
  we
• 0:47
  use
• 0:47
  that
• 0:47
  to
• 0:47
  count
• 0:47
  the
• 0:48
  inventory
• 0:48
  with
• 0:48
  99
• 0:49
  plus
• 0:49
  percent
• 0:49
  detect
• 0:50
  rate
• 0:50
  as
• 0:51
  well
• 0:51
  as
• 0:51
  measure
• 0:52
  what's
• 0:52
  happening
• 0:52
  in
• 0:52
  your
• 0:52
  store.
• 0:53
  Got
• 0:53
  it.
• 0:54
  So
• 0:54
  that
• 0:54
  thank
• 0:54
  you
• 0:54
  for
• 0:54
  that.
• 0:55
  Thanks
• 0:55
  for
• 0:55
  that
• 0:55
  reminder.
• 0:56
  But
• 0:56
  you
• 0:56
  know,
• 0:56
  and
• 0:56
  last
• 0:56
  time
• 0:57
  we
• 0:57
  had
• 0:57
  you
• 0:57
  on
• 0:57
  I'm,
• 0:58
  I
• 0:58
  you
• 0:58
  and
• 0:59
  I
• 0:59
  made
• 0:59
  a
• 0:59
  bet.
• 0:59
  I
• 0:59
  got
• 0:59
  to
• 1:00
  give
• 1:00
  you
• 1:00
  credit
• 1:00
  because
• 1:00
  you
• 1:00
  and
• 1:00
  I
• 1:01
  made
• 1:01
  a
• 1:01
  bet
• 1:01
  live
• 1:02
  with
• 1:02
  each
• 1:02
  other
• 1:03
  because
• 1:03
  at
• 1:03
  the
• 1:03
  time
• 1:04
  you
• 1:04
  had
• 1:04
  a
• 1:04
  big
• 1:04
  announcement
• 1:05
  with
• 1:05
  Old
• 1:05
  Navy
• 1:06
  and
• 1:06
  I
• 1:06
  said
• 1:06
  that
• 1:06
  I
• 1:07
  was
• 1:07
  a
• 1:07
  little
• 1:07
  skeptical
• 1:08
  that
• 1:08
  you
• 1:08
  would
• 1:08
  meet
• 1:09
  the
• 1:09
  timelines
• 1:10
  of
• 1:10
  your
• 1:10
  rollout
• 1:10
  that
• 1:11
  both
• 1:11
  you
• 1:11
  and
• 1:11
  Old
• 1:11
  Navy
• 1:12
  were
• 1:12
  reporting
• 1:13
  and
• 1:14
  that
• 1:14
  and
• 1:14
  you
• 1:14
  said,
• 1:14
  nope,
• 1:15
  we're
• 1:15
  going
• 1:15
  to
• 1:15
  do
• 1:15
  it.
• 1:15
  And
• 1:15
  you
• 1:16
  bet
• 1:16
  me
• 1:16
  a
• 1:16
  beer
• 1:16
  that
• 1:17
  you
• 1:17
  would.
• 1:17
  And
• 1:17
  then
• 1:17
  last
• 1:18
  week
• 1:18
  I
• 1:19
  see
• 1:19
  in
• 1:19
  the
• 1:19
  news
• 1:19
  that
• 1:20
  you
• 1:20
  reach
• 1:20
  unicorn
• 1:20
  status.
• 1:21
  So
• 1:21
  I've
• 1:21
  got
• 1:21
  to
• 1:21
  think
• 1:22
  I'm
• 1:22
  going
• 1:22
  to
• 1:22
  probably
• 1:23
  lose
• 1:23
  this
• 1:23
  bet.
• 1:23
  So
• 1:24
  as
• 1:24
  much
• 1:24
  as
• 1:24
  you
• 1:25
  can
• 1:25
  tell
• 1:25
  me,
• 1:25
  what
• 1:25
  is
• 1:25
  your
• 1:26
  latest
• 1:26
  update
• 1:26
  on
• 1:27
  your
• 1:27
  deployment
• 1:28
  and
• 1:28
  also
• 1:28
  what
• 1:28
  are
• 1:29
  retailers
• 1:29
  actually
• 1:30
  seeing
• 1:30
  operationally
• 1:31
  from
• 1:32
  deploying
• 1:32
  your
• 1:32
  technology?
• 1:34
  So
• 1:34
  I
• 1:34
  think
• 1:34
  last
• 1:34
  time
• 1:35
  we
• 1:35
  spoke,
• 1:35
  we
• 1:35
  were
• 1:35
  in
• 1:35
  about
• 1:36
  500
• 1:36
  stores
• 1:37
  across
• 1:37
  the
• 1:37
  U.S.
• 1:38
  now
• 1:38
  we're
• 1:39
  in
• 1:39
  1500
• 1:39
  stores
• 1:40
  across
• 1:40
  the
• 1:40
  U.S.
• 1:40
  so
• 1:41
  we've
• 1:41
  made
• 1:41
  significant
• 1:42
  progress
• 1:42
  and
• 1:42
  we're
• 1:42
  continuing
• 1:43
  to
• 1:43
  deploy
• 1:44
  about
• 1:44
  100
• 1:44
  stores
• 1:44
  a
• 1:45
  month
• 1:46
  across,
• 1:46
  you
• 1:46
  know,
• 1:47
  multiple
• 1:48
  brands.
• 1:49
  And
• 1:51
  yeah,
• 1:51
  I
• 1:51
  think
• 1:52
  in
• 1:52
  terms
• 1:52
  of
• 1:52
  what
• 1:52
  retailers
• 1:53
  are
• 1:53
  seeing,
• 1:54
  you
• 1:54
  know,
• 1:54
  I
• 1:54
  actually
• 1:55
  met
• 1:55
  with
• 1:55
  a
• 1:56
  store
• 1:56
  manager
• 1:57
  at
• 1:58
  a
• 1:58
  store
• 1:58
  that
• 1:58
  we're
• 1:58
  in,
• 1:59
  can't
• 1:59
  say
• 1:59
  which
• 1:59
  retailer,
• 2:00
  a
• 2:01
  couple
• 2:01
  of
• 2:01
  weeks
• 2:01
  ago.
• 2:01
  And
• 2:02
  they
• 2:02
  were
• 2:02
  basically
• 2:03
  reporting
• 2:03
  that
• 2:04
  they've
• 2:05
  seen
• 2:05
  an
• 2:06
  8%
• 2:07
  lift
• 2:07
  in
• 2:07
  sales
• 2:08
  over
• 2:08
  traffic
• 2:09
  post
• 2:09
  radar.
• 2:10
  They've
• 2:10
  seen
• 2:10
  a
• 2:11
  60%
• 2:12
  reduction
• 2:12
  in
• 2:13
  shrink
• 2:13
  post
• 2:14
  radar.
• 2:14
  And
• 2:15
  I
• 2:15
  think
• 2:15
  this
• 2:15
  is
• 2:15
  a
• 2:15
  combination
• 2:16
  of
• 2:16
  like
• 2:17
  66,0
• 2:18
  yet
• 2:18
  I
• 2:19
  think
• 2:19
  this
• 2:19
  is
• 2:19
  a
• 2:19
  combination
• 2:19
  of
• 2:19
  like
• 2:20
  distribution
• 2:20
  center
• 2:22
  sending
• 2:23
  inventory,
• 2:24
  getting
• 2:25
  feedback
• 2:25
  that
• 2:25
  they
• 2:25
  were
• 2:25
  getting
• 2:26
  shorted,
• 2:26
  for
• 2:26
  example.
• 2:26
  So
• 2:27
  those
• 2:27
  future
• 2:28
  shipments
• 2:28
  are
• 2:28
  Being
• 2:29
  packed
• 2:30
  more
• 2:30
  carefully.
• 2:31
  And
• 2:31
  then,
• 2:32
  you
• 2:32
  know,
• 2:32
  potentially
• 2:32
  you
• 2:33
  also
• 2:33
  have
• 2:33
  some
• 2:33
  internal
• 2:34
  shrink
• 2:34
  occurring
• 2:35
  as
• 2:35
  well
• 2:36
  that
• 2:36
  I
• 2:36
  think
• 2:36
  goes
• 2:37
  away
• 2:37
  when
• 2:37
  you
• 2:37
  have
• 2:37
  real
• 2:38
  time
• 2:38
  monitoring
• 2:38
  across
• 2:40
  the
• 2:40
  store.
• 2:41
  The
• 2:42
  other
• 2:42
  interesting
• 2:42
  thing
• 2:42
  they
• 2:43
  mentioned
• 2:43
  was
• 2:44
  they
• 2:44
  saw
• 2:45
  an
• 2:45
  increase
• 2:45
  in
• 2:45
  the
• 2:45
  fulfillment
• 2:46
  rate
• 2:46
  of
• 2:46
  online
• 2:46
  orders
• 2:47
  from
• 2:47
  like
• 2:47
  70%
• 2:48
  fulfillment
• 2:49
  to
• 2:49
  98%.
• 2:52
  And
• 2:53
  they're
• 2:53
  able
• 2:53
  to
• 2:53
  do
• 2:54
  that,
• 2:54
  you
• 2:54
  know,
• 2:54
  way
• 2:54
  more
• 2:54
  efficient.
• 2:55
  Efficiently,
• 2:55
  because
• 2:55
  now
• 2:55
  every
• 2:56
  single
• 2:56
  store
• 2:56
  associate
• 2:57
  knows
• 2:57
  exactly
• 2:57
  where
• 2:57
  the
• 2:58
  product
• 2:58
  is
• 2:58
  that
• 2:58
  they're
• 2:58
  trying
• 2:58
  to
• 2:58
  pick
• 2:59
  and
• 2:59
  find
• 2:59
  to
• 2:59
  pack,
• 3:00
  to
• 3:00
  ship
• 3:00
  out
• 3:00
  or
• 3:00
  get
• 3:01
  ready
• 3:01
  for
• 3:01
  pickup.
• 3:02
  Yeah.
• 3:03
  So
• 3:03
  I
• 3:03
  think,
• 3:04
  and
• 3:04
  beyond
• 3:04
  that,
• 3:04
  I
• 3:04
  think
• 3:05
  the
• 3:05
  most
• 3:05
  important
• 3:05
  thing
• 3:06
  is
• 3:06
  that
• 3:06
  the
• 3:06
  associates
• 3:07
  love
• 3:07
  having
• 3:07
  this
• 3:08
  technology
• 3:08
  because
• 3:08
  it
• 3:08
  allows
• 3:09
  them
• 3:09
  to
• 3:09
  find
• 3:10
  products
• 3:10
  quickly
• 3:11
  for
• 3:11
  customers
• 3:11
  and
• 3:12
  have
• 3:12
  confidence
• 3:12
  going
• 3:13
  up
• 3:13
  to
• 3:13
  a
• 3:13
  customer,
• 3:14
  you
• 3:14
  know,
• 3:14
  when
• 3:14
  they're
• 3:14
  asking
• 3:15
  them,
• 3:15
  hey,
• 3:15
  can
• 3:15
  you
• 3:15
  find
• 3:15
  this
• 3:16
  a
• 3:16
  different
• 3:16
  size?
• 3:16
  They
• 3:17
  have
• 3:17
  now
• 3:17
  confidence
• 3:18
  they
• 3:18
  can
• 3:18
  find
• 3:18
  it
• 3:18
  for
• 3:18
  the
• 3:18
  customer
• 3:19
  instead
• 3:19
  of
• 3:19
  leaving
• 3:19
  them
• 3:19
  hanging,
• 3:20
  you
• 3:20
  know,
• 3:20
  for
• 3:20
  15
• 3:21
  minutes
• 3:21
  while
• 3:21
  they
• 3:21
  search
• 3:21
  in
• 3:22
  the
• 3:22
  back.
• 3:22
  Spencer,
• 3:23
  what's,
• 3:23
  what's
• 3:23
  the,
• 3:24
  what's
• 3:24
  that
• 3:24
  conversation
• 3:24
  like?
• 3:25
  Or
• 3:25
  what's
• 3:25
  the
• 3:25
  look
• 3:25
  on
• 3:25
  the
• 3:26
  face
• 3:26
  of
• 3:26
  the
• 3:26
  executive
• 3:26
  when
• 3:27
  you
• 3:27
  tell
• 3:27
  them
• 3:27
  the
• 3:27
  number
• 3:27
  is
• 3:28
  60%
• 3:28
  reduction?
• 3:29
  Like,
• 3:30
  like,
• 3:30
  are
• 3:30
  they
• 3:31
  like
• 3:31
  just
• 3:31
  gobsmacked,
• 3:32
  they
• 3:32
  don't
• 3:32
  know
• 3:32
  what
• 3:33
  to
• 3:33
  do
• 3:33
  or
• 3:33
  like
• 3:33
  they
• 3:34
  disbelieving,
• 3:34
  like
• 3:36
  bring
• 3:36
  us
• 3:36
  inside
• 3:36
  that
• 3:37
  conversation.
• 3:38
  I
• 3:38
  mean,
• 3:39
  these
• 3:39
  are
• 3:39
  vetted
• 3:40
  numbers
• 3:40
  by
• 3:40
  them,
• 3:41
  right?
• 3:41
  So
• 3:41
  these
• 3:41
  aren't
• 3:42
  our
• 3:42
  numbers.
• 3:42
  These
• 3:42
  are
• 3:42
  things
• 3:43
  that
• 3:43
  we're
• 3:43
  hearing
• 3:43
  directly
• 3:44
  from
• 3:44
  the
• 3:45
  store
• 3:45
  manager
• 3:45
  and
• 3:46
  in
• 3:46
  this
• 3:46
  particular
• 3:47
  case,
• 3:47
  they're
• 3:47
  over
• 3:48
  the
• 3:48
  moon
• 3:48
  about
• 3:49
  these
• 3:49
  results
• 3:51
  because
• 3:51
  it
• 3:51
  makes
• 3:51
  such
• 3:52
  a
• 3:52
  big
• 3:52
  impact
• 3:52
  to
• 3:52
  their
• 3:53
  business.
• 3:54
  Is
• 3:54
  that
• 3:55
  the
• 3:55
  key
• 3:55
  piece
• 3:55
  of
• 3:55
  what
• 3:55
  sets
• 3:55
  you
• 3:56
  guys
• 3:56
  apart?
• 3:56
  Spencer?
• 3:57
  Because
• 3:57
  I
• 3:57
  was
• 3:57
  talking
• 3:57
  about
• 3:57
  on
• 3:58
  the
• 3:58
  podcast
• 3:58
  last
• 3:59
  week
• 3:59
  where
• 3:59
  I
• 3:59
  was
• 3:59
  teasing
• 4:00
  the
• 4:00
  fact
• 4:00
  that
• 4:00
  you
• 4:00
  were
• 4:00
  going
• 4:00
  to
• 4:01
  be
• 4:01
  on,
• 4:01
  I
• 4:01
  was
• 4:01
  saying
• 4:01
  like,
• 4:01
  you
• 4:01
  know,
• 4:02
  it
• 4:02
  comes
• 4:02
  down
• 4:02
  to
• 4:02
  accuracy
• 4:03
  and
• 4:03
  then
• 4:03
  it
• 4:03
  comes
• 4:04
  down
• 4:04
  to
• 4:04
  being
• 4:04
  able
• 4:04
  to
• 4:05
  do
• 4:05
  things
• 4:05
  that
• 4:05
  are
• 4:05
  insightful
• 4:06
  with
• 4:06
  the
• 4:06
  data
• 4:07
  that
• 4:07
  you're
• 4:07
  able
• 4:07
  to
• 4:07
  provide.
• 4:08
  Am
• 4:08
  I
• 4:09
  thinking
• 4:09
  about
• 4:09
  that
• 4:09
  the
• 4:09
  right
• 4:10
  way?
• 4:10
  Is
• 4:10
  that
• 4:10
  two
• 4:11
  of
• 4:11
  the
• 4:11
  key
• 4:11
  elements
• 4:11
  that,
• 4:12
  that
• 4:12
  separate
• 4:12
  radar
• 4:13
  from
• 4:13
  the
• 4:14
  competition
• 4:14
  in
• 4:14
  your
• 4:14
  mind?
• 4:15
  Yeah,
• 4:16
  I'd
• 4:16
  say
• 4:16
  there's
• 4:16
  like
• 4:17
  kind
• 4:17
  of
• 4:17
  four
• 4:18
  main
• 4:18
  elements
• 4:19
  that
• 4:19
  separate
• 4:19
  us.
• 4:20
  The
• 4:20
  first
• 4:21
  is
• 4:21
  detect
• 4:22
  rate.
• 4:22
  So
• 4:22
  we
• 4:22
  have,
• 4:23
  you
• 4:23
  know,
• 4:23
  we
• 4:23
  guarantee
• 4:24
  actually
• 4:24
  above
• 4:24
  a
• 4:24
  99%
• 4:25
  detect
• 4:25
  rate
• 4:25
  in
• 4:26
  all
• 4:26
  of
• 4:26
  our
• 4:26
  contracts
• 4:27
  with
• 4:27
  customers.
• 4:28
  We
• 4:29
  also
• 4:29
  have
• 4:30
  the
• 4:30
  best
• 4:30
  location
• 4:31
  accuracy.
• 4:31
  So
• 4:32
  you'll
• 4:32
  see,
• 4:33
  you
• 4:33
  know,
• 4:33
  two
• 4:33
  foot
• 4:33
  location
• 4:34
  accuracy
• 4:34
  from
• 4:34
  our
• 4:34
  system
• 4:35
  at
• 4:35
  scale,
• 4:36
  you
• 4:36
  know,
• 4:36
  now
• 4:37
  in
• 4:37
  1500
• 4:37
  stores.
• 4:38
  And
• 4:38
  then
• 4:38
  the
• 4:38
  other
• 4:38
  piece
• 4:39
  is
• 4:39
  latency.
• 4:39
  So
• 4:40
  how
• 4:40
  quickly
• 4:40
  can
• 4:40
  you
• 4:40
  update
• 4:41
  the
• 4:41
  position
• 4:41
  of
• 4:41
  these
• 4:41
  items
• 4:42
  in
• 4:42
  the
• 4:42
  store
• 4:42
  and
• 4:42
  really
• 4:42
  measure
• 4:43
  the
• 4:43
  store
• 4:44
  the
• 4:44
  same
• 4:44
  way
• 4:44
  you
• 4:44
  measure
• 4:44
  an
• 4:45
  E
• 4:45
  commerce
• 4:45
  platform,
• 4:45
  what
• 4:46
  are
• 4:46
  people
• 4:46
  picking
• 4:46
  up,
• 4:46
  putting
• 4:47
  down,
• 4:47
  taking
• 4:47
  the
• 4:47
  fitting
• 4:48
  room,
• 4:48
  etc.
• 4:49
  If
• 4:49
  you
• 4:49
  don't
• 4:49
  have
• 4:50
  the
• 4:50
  ability
• 4:50
  to
• 4:50
  update
• 4:51
  large
• 4:51
  populations
• 4:51
  of
• 4:51
  tags
• 4:52
  quickly,
• 4:52
  you
• 4:52
  don't.
• 4:52
  You
• 4:53
  miss
• 4:53
  out
• 4:53
  on
• 4:53
  all
• 4:53
  these
• 4:53
  measurements
• 4:53
  and
• 4:54
  you
• 4:54
  might
• 4:54
  as
• 4:54
  well
• 4:54
  just
• 4:54
  use
• 4:54
  like
• 4:55
  a
• 4:55
  handheld
• 4:55
  system.
• 4:57
  So
• 4:57
  beyond
• 4:58
  that,
• 4:58
  the
• 4:58
  fourth
• 4:59
  thing
• 4:59
  that
• 4:59
  differentiates
• 4:59
  us
• 5:00
  is
• 5:00
  the
• 5:00
  fact
• 5:00
  that
• 5:00
  we're
• 5:00
  vertically
• 5:01
  integrated.
• 5:01
  So
• 5:02
  we
• 5:02
  built
• 5:03
  all
• 5:03
  the
• 5:03
  hardware
• 5:03
  from
• 5:03
  the
• 5:03
  ground
• 5:04
  up,
• 5:04
  all
• 5:05
  of
• 5:05
  our
• 5:05
  own
• 5:05
  proprietary
• 5:05
  signal
• 5:06
  processing
• 5:06
  antenna,
• 5:07
  et
• 5:07
  cetera,
• 5:08
  and
• 5:08
  then
• 5:08
  we
• 5:08
  also
• 5:08
  combined
• 5:09
  it
• 5:09
  with
• 5:09
  proprietary
• 5:10
  software
• 5:11
  that
• 5:11
  is
• 5:12
  meant
• 5:12
  to
• 5:12
  work
• 5:12
  with
• 5:13
  the
• 5:13
  hardware
• 5:13
  and
• 5:13
  take
• 5:13
  advantage
• 5:14
  of
• 5:14
  all
• 5:14
  those
• 5:14
  core
• 5:14
  technical
• 5:15
  improvements
• 5:15
  that
• 5:15
  we've
• 5:15
  made.
• 5:16
  That's
• 5:16
  really
• 5:16
  important
• 5:17
  there
• 5:18
  because
• 5:18
  there's
• 5:18
  a
• 5:18
  data
• 5:18
  layer
• 5:19
  that
• 5:19
  you're
• 5:19
  talking
• 5:19
  about.
• 5:19
  And
• 5:20
  so
• 5:20
  the
• 5:20
  latency
• 5:21
  was
• 5:21
  the
• 5:21
  key.
• 5:21
  Add
• 5:21
  to
• 5:22
  me
• 5:22
  in
• 5:22
  what
• 5:22
  you
• 5:22
  said,
• 5:22
  like
• 5:23
  the
• 5:23
  latency
• 5:23
  and
• 5:23
  being
• 5:23
  able
• 5:24
  to
• 5:24
  get
• 5:25
  as
• 5:25
  close
• 5:25
  to
• 5:25
  real
• 5:25
  time
• 5:26
  as
• 5:26
  you
• 5:26
  want
• 5:26
  to
• 5:27
  from
• 5:27
  a
• 5:27
  data
• 5:28
  perspective.
• 5:28
  So,
• 5:29
  you
• 5:29
  know,
• 5:29
  with
• 5:29
  that,
• 5:30
  with
• 5:30
  that
• 5:30
  as
• 5:30
  the
• 5:30
  backdrop,
• 5:31
  how
• 5:31
  close
• 5:31
  do
• 5:31
  you
• 5:31
  think
• 5:32
  we
• 5:32
  actually
• 5:32
  are
• 5:33
  to
• 5:33
  the
• 5:34
  idea
• 5:34
  of
• 5:34
  the
• 5:34
  truly
• 5:35
  connected
• 5:35
  store
• 5:36
  where
• 5:36
  you've
• 5:36
  got
• 5:36
  inventory,
• 5:37
  fulfillment,
• 5:37
  staffing,
• 5:39
  all
• 5:39
  working
• 5:39
  in
• 5:40
  concert
• 5:40
  together
• 5:41
  by
• 5:42
  way
• 5:42
  of
• 5:42
  that,
• 5:42
  you
• 5:43
  know,
• 5:44
  basically
• 5:44
  real
• 5:45
  time
• 5:45
  data
• 5:45
  layer,
• 5:45
  as
• 5:46
  close
• 5:46
  as
• 5:46
  you
• 5:46
  can
• 5:46
  get
• 5:46
  to
• 5:47
  it?
• 5:47
  Yeah,
• 5:48
  I
• 5:48
  think
• 5:48
  we're,
• 5:48
  you
• 5:49
  know,
• 5:49
  we
• 5:49
  now
• 5:49
  have
• 5:49
  the
• 5:50
  technology
• 5:50
  to
• 5:50
  enable
• 5:50
  that.
• 5:51
  Today
• 5:53
  we
• 5:54
  are
• 5:56
  launching
• 5:56
  and
• 5:57
  have
• 5:57
  launched
• 5:57
  analytics
• 5:58
  and
• 5:58
  beta
• 5:58
  with
• 5:58
  several
• 5:59
  of
• 5:59
  our
• 5:59
  customers
• 6:00
  where
• 6:00
  they're
• 6:00
  able
• 6:01
  to
• 6:01
  insights
• 6:02
  from
• 6:02
  the
• 6:02
  store.
• 6:02
  These
• 6:03
  insights
• 6:03
  impact
• 6:04
  things
• 6:04
  such
• 6:04
  as
• 6:04
  staffing,
• 6:05
  as
• 6:05
  you
• 6:05
  mentioned,
• 6:06
  how
• 6:06
  to
• 6:07
  allocate
• 6:09
  hours
• 6:09
  and
• 6:09
  where
• 6:10
  to
• 6:10
  in
• 6:10
  particular.
• 6:13
  And
• 6:13
  it's
• 6:13
  all
• 6:13
  this
• 6:13
  dynamic
• 6:14
  feedback
• 6:14
  loop
• 6:14
  and
• 6:15
  eventually
• 6:15
  becomes
• 6:15
  predictive.
• 6:16
  All
• 6:16
  right,
• 6:16
  great.
• 6:16
  Well,
• 6:16
  let's
• 6:17
  get
• 6:17
  you
• 6:17
  out
• 6:17
  of
• 6:17
  here
• 6:17
  on
• 6:17
  this.
• 6:17
  And
• 6:17
  for
• 6:18
  the
• 6:18
  record,
• 6:18
  I'm
• 6:18
  not
• 6:18
  making
• 6:19
  any
• 6:19
  bets
• 6:19
  with
• 6:19
  you
• 6:20
  in
• 6:20
  regards
• 6:21
  to
• 6:21
  your
• 6:21
  answer
• 6:21
  for
• 6:22
  this
• 6:22
  question
• 6:22
  because
• 6:22
  I've
• 6:22
  learned
• 6:23
  my
• 6:23
  lesson
• 6:24
  on
• 6:24
  that
• 6:24
  front.
• 6:24
  But
• 6:25
  if
• 6:25
  you're
• 6:25
  on
• 6:25
  this
• 6:25
  podcast
• 6:26
  one
• 6:26
  year
• 6:26
  from
• 6:26
  now,
• 6:27
  because
• 6:27
  I
• 6:27
  think
• 6:27
  we
• 6:27
  had
• 6:27
  you
• 6:27
  on
• 6:27
  the
• 6:28
  podcast
• 6:28
  about
• 6:29
  a
• 6:29
  year
• 6:29
  ago,
• 6:29
  give
• 6:29
  or
• 6:30
  take.
• 6:30
  So
• 6:30
  let's
• 6:30
  say
• 6:31
  we
• 6:31
  flash
• 6:31
  forward
• 6:31
  a
• 6:32
  year
• 6:32
  from
• 6:32
  now.
• 6:32
  What
• 6:33
  do
• 6:33
  you
• 6:33
  hope
• 6:33
  radar
• 6:34
  has
• 6:34
  accomplished
• 6:35
  then?
• 6:35
  What
• 6:35
  do
• 6:35
  you
• 6:35
  hope
• 6:36
  to
• 6:36
  be
• 6:36
  talking
• 6:36
  to
• 6:36
  me
• 6:36
  about
• 6:37
  then?
• 6:38
  So
• 6:38
  I
• 6:38
  hope
• 6:39
  that
• 6:39
  we
• 6:39
  have
• 6:40
  deployed
• 6:41
  to
• 6:41
  significantly
• 6:42
  more
• 6:42
  fleets
• 6:43
  a
• 6:43
  year
• 6:43
  from
• 6:43
  now.
• 6:44
  That's,
• 6:44
  you
• 6:44
  know,
• 6:45
  given
• 6:45
  that's
• 6:45
  kind
• 6:46
  of
• 6:46
  like
• 6:46
  know
• 6:46
  the
• 6:46
  main
• 6:46
  thing
• 6:46
  we
• 6:47
  have
• 6:47
  to
• 6:47
  accomplish
• 6:47
  is
• 6:47
  getting
• 6:48
  radar
• 6:48
  and
• 6:49
  more
• 6:49
  fleets.
• 6:50
  Beyond
• 6:50
  that,
• 6:51
  I
• 6:51
  think
• 6:51
  I,
• 6:51
  I
• 6:52
  really
• 6:52
  hope
• 6:52
  that
• 6:52
  we've
• 6:52
  accomplished
• 6:53
  moving
• 6:54
  into
• 6:54
  new
• 6:54
  categories
• 6:55
  of
• 6:55
  retail
• 6:56
  RFID
• 6:57
  technology
• 6:57
  and,
• 6:58
  and
• 6:58
  radar
• 6:59
  technology
• 6:59
  combined
• 7:00
  have
• 7:00
  gone
• 7:00
  to
• 7:01
  a
• 7:01
  place
• 7:01
  where
• 7:01
  this
• 7:01
  can
• 7:02
  expand
• 7:02
  outside
• 7:02
  of
• 7:03
  traditional
• 7:03
  apparel
• 7:03
  and
• 7:03
  footwear
• 7:04
  into
• 7:04
  like
• 7:04
  beauty,
• 7:05
  consumer
• 7:05
  electronics,
• 7:05
  general
• 7:06
  merchandise.
• 7:08
  And
• 7:08
  I
• 7:08
  really
• 7:08
  think
• 7:08
  that's
• 7:09
  like
• 7:09
  the
• 7:09
  next
• 7:09
  frontier
• 7:10
  that
• 7:10
  will
• 7:11
  have
• 7:11
  this
• 7:12
  super
• 7:12
  beneficial
• 7:12
  effect
• 7:14
  across
• 7:14
  other
• 7:14
  categories
• 7:15
  of
• 7:15
  retail
• 7:15
  as
• 7:15
  well
• 7:15
  as
• 7:15
  like
• 7:15
  continuing
• 7:16
  to
• 7:16
  drive
• 7:16
  the
• 7:16
  cost
• 7:17
  of
• 7:17
  tags
• 7:17
  lower
• 7:18
  and
• 7:18
  lower.
• 7:18
  Spencer,
• 7:19
  if
• 7:19
  you
• 7:19
  were
• 7:19
  to
• 7:19
  put
• 7:19
  your
• 7:19
  money
• 7:19
  where
• 7:19
  your
• 7:20
  mouth
• 7:20
  is
• 7:20
  and
• 7:20
  tell
• 7:20
  me
• 7:20
  like
• 7:21
  the
• 7:21
  next
• 7:21
  category
• 7:21
  of
• 7:22
  retail
• 7:22
  outside
• 7:22
  of
• 7:23
  apparel
• 7:23
  and
• 7:23
  footwear,
• 7:24
  where
• 7:24
  we'll
• 7:24
  see
• 7:24
  the
• 7:24
  big
• 7:25
  movement
• 7:26
  towards
• 7:26
  RFID
• 7:27
  and
• 7:27
  the
• 7:27
  way
• 7:27
  you're
• 7:27
  doing
• 7:27
  it
• 7:28
  at
• 7:28
  the
• 7:28
  retailers
• 7:29
  where
• 7:29
  you
• 7:29
  are,
• 7:30
  what
• 7:30
  would
• 7:30
  you,
• 7:30
  where
• 7:31
  do
• 7:31
  you
• 7:31
  think
• 7:31
  it's
• 7:31
  going
• 7:31
  to
• 7:31
  be?
• 7:32
  I
• 7:32
  would
• 7:32
  say
• 7:33
  I
• 7:33
  think
• 7:33
  consumer
• 7:34
  electronics.
• 7:35
  Okay.
• 7:36
  Will
• 7:37
  be
• 7:37
  a
• 7:37
  big
• 7:37
  category.
• 7:38
  Consumer
• 7:39
  electronics.
• 7:39
  Okay.
• 7:39
  Wow.
• 7:40
  All
• 7:40
  right.
• 7:40
  That
• 7:40
  was
• 7:40
  not
• 7:40
  what
• 7:41
  I
• 7:41
  expected.
• 7:41
  All
• 7:41
  right.
• 7:41
  And
• 7:42
  I'm
• 7:42
  not,
• 7:42
  I'm
• 7:42
  not
• 7:42
  betting
• 7:43
  against
• 7:43
  you,
• 7:43
  my
• 7:43
  friend.
• 7:43
  I'm
• 7:44
  definitely
• 7:44
  not
• 7:44
  betting
• 7:44
  against
• 7:44
  you.
• 7:45
  Well,
• 7:45
  thank
• 7:45
  you
• 7:46
  so
• 7:46
  much,
• 7:46
  Spencer.
• 7:46
  That
• 7:47
  was
• 7:47
  great.
• 7:47
  Yeah,
• 7:47
  I
• 7:47
  appreciate
• 7:48
  it,
• 7:48
  Chris.
• 7:48
  Thank
• 7:48
  you.