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106: Are DMOs Paying Agencies for the Wrong Thing? (Agency Panel Reaction, Pt. 2)
In part two of their reaction to episode 103's agency panel, Stuart Butler and Adam Stoker pull on the two threads the panel left hanging. First: at ESTO, 80% of the room said they had an agency of record - and nobody would say what they loved about theirs. The panel called that a definition problem. Adam argues perception is reality, and a gap that big is substantive, not semantic.
Stuart offers a different diagnosis. Most DMO budgets go to paid media, and digital media is losing value fast - organic traffic to "things to do in Myrtle Beach" is down about 20% as AI overviews take over, while…
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