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How to Create an Experimental Culture in Your Marketing Department | Ep. #312
In Episode #312, Eric and Neil discuss how to create an experimental culture in your marketing department. Tune in to find out how Eric and Neil do experiments with their respective teams and how it boosted engagement and a sense of value and pride for team members to be a part of the experimentation.
Time Stamped Show Notes:
00:27 – Today’s topic: How to Create an Experimental Culture in Your Marketing Department
00:38 – Twitter was running .2 tests per week when they were still struggling
01:02 – After that, their usual growth skyrocketed
01:12 – Jeff Bezos of Amazon also brought tons of…
The skinny
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