Latest / Hardware Startups with Fexingo: Devices, Robotics, and Manufacturing Tech Companies

Why Hardware Startups Are Adopting Subscription Models
Episode 19 of Hardware Startups with Fexingo explores how hardware startups are shifting from one-time sales to subscription models. Lucas and Luna examine the case of August Home, which introduced a subscription for smart lock features like remote access and activity logs, generating recurring revenue that increased customer lifetime value by 3x. They discuss why hardware-as-a-service is growing, how startups design for subscription from day one, and the financial trade-offs involved. The hosts also touch on listener support that keeps the show ad-free. A focused look at a strategic pivot…
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