Middle East Hotels Shift Towards Franchising
The Middle East’s hotel sector could be entering a major shift. Franchising is gaining ground as hotel owners look for more control and lower costs, while hotel groups seek faster, capital-light expansion. With Arabian Travel Market putting the spotlight on the region’s next phase of tourism growth, we look at whether franchising could reshape how hotels are developed across the Middle East.Joining Tim Elliott is Ron Pohl; President of International Operations, BWH Hotels & President of WorldHotels, to discuss where the hotel market is heading and what this shift means for owners and…
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