Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
How to Win Lighthouse Deals in a New Market - Felix Knoll COO/CRO Cranium
Are you navigating the challenge of landing enterprise deals before you even have market traction? Wondering how to build pipeline without SDRs and endless cold emails? Curious if targeting Fortune 500 clients from day one is smart, or suicidal? This episode dives into a truly unconventional path to cybersecurity startup success that defies industry norms.
In this conversation we discuss:
👉 Incubating a cybersecurity startup inside KPMG and the unique advantages (and hurdles) it brought
👉 Strategies for securing lighthouse enterprise customers and building trust-driven communities
👉 Lessons…
The skinny
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