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Will Amazon Win The AI Commerce War? | Fast Five Shorts · Omni Talk Retail

• 0:00
  Amazon
• 0:00
  is
• 0:00
  rolling
• 0:01
  out
• 0:01
  Alexa
• 0:01
  for
• 0:02
  Shopping
• 0:02
  to
• 0:02
  all
• 0:02
  US
• 0:03
  Customers,
• 0:04
  merging
• 0:04
  its
• 0:04
  Rufus
• 0:05
  generative
• 0:05
  AI
• 0:06
  shopping
• 0:06
  assistant
• 0:07
  and
• 0:07
  its
• 0:07
  next
• 0:07
  gen
• 0:07
  Alexa
• 0:08
  plus
• 0:08
  Voice
• 0:08
  model
• 0:09
  into
• 0:09
  a
• 0:09
  single
• 0:10
  unified
• 0:10
  conversational
• 0:11
  shopping
• 0:11
  experience
• 0:12
  available
• 0:12
  on
• 0:12
  the
• 0:12
  Amazon
• 0:13
  app,
• 0:13
  Amazon.com
• 0:14
  and
• 0:14
  Echo
• 0:15
  show
• 0:15
  devices.
• 0:16
  According
• 0:16
  to
• 0:16
  ChainStorage,
• 0:17
  the
• 0:17
  new
• 0:17
  Alexa
• 0:18
  for
• 0:18
  Shopping
• 0:19
  combines
• 0:19
  the
• 0:19
  personalization
• 0:20
  capabilities
• 0:21
  of
• 0:21
  Alexa
• 0:22
  with
• 0:22
  the
• 0:22
  product
• 0:22
  expertise
• 0:23
  of
• 0:23
  Rufus,
• 0:24
  which
• 0:24
  more
• 0:25
  than
• 0:25
  300
• 0:26
  million
• 0:26
  customers
• 0:27
  reportedly
• 0:27
  used
• 0:28
  in
• 0:28
  2025.
• 0:29
  And
• 0:29
  they
• 0:30
  do
• 0:30
  it
• 0:30
  to
• 0:30
  deliver
• 0:30
  a
• 0:31
  targeted
• 0:31
  shopping
• 0:31
  experience
• 0:32
  where
• 0:32
  customers
• 0:33
  can
• 0:33
  browse
• 0:33
  and
• 0:33
  shop
• 0:34
  the
• 0:34
  full
• 0:34
  Amazon
• 0:34
  store
• 0:35
  using
• 0:35
  Voice,
• 0:36
  Touch,
• 0:36
  or
• 0:37
  both.
• 0:37
  Alexa
• 0:38
  for
• 0:38
  Shopping
• 0:38
  replaces
• 0:39
  the
• 0:39
  standalone
• 0:40
  Rufus
• 0:40
  Assistant
• 0:40
  and
• 0:41
  is
• 0:41
  available
• 0:41
  free
• 0:41
  to
• 0:42
  all
• 0:42
  Amazon
• 0:43
  customers
• 0:44
  when
• 0:44
  signed
• 0:45
  into
• 0:45
  their
• 0:45
  account.
• 0:47
  No
• 0:47
  prime
• 0:48
  membership,
• 0:49
  no
• 0:49
  Echo
• 0:49
  device,
• 0:50
  no
• 0:50
  Alexa
• 0:51
  app
• 0:51
  is
• 0:51
  even
• 0:51
  required.
• 0:53
  Key
• 0:53
  features
• 0:53
  include
• 0:54
  and
• 0:54
  these
• 0:54
  are
• 0:54
  important.
• 0:54
  Everybody
• 0:55
  give
• 0:55
  it
• 0:55
  a
• 0:56
  listen.
• 0:56
  Asking
• 0:57
  shopping
• 0:57
  questions
• 0:58
  directly
• 0:58
  in
• 0:58
  the
• 0:59
  main
• 0:59
  Amazon
• 0:59
  search
• 1:00
  bar,
• 1:00
  General
• 1:01
  generating
• 1:02
  personalized
• 1:03
  shopping
• 1:03
  guides,
• 1:04
  dynamic
• 1:05
  product
• 1:05
  comparisons
• 1:06
  up
• 1:06
  to
• 1:06
  a
• 1:07
  full
• 1:07
  year
• 1:07
  of
• 1:07
  price
• 1:08
  history,
• 1:09
  automatic
• 1:10
  cart
• 1:10
  building
• 1:10
  and
• 1:11
  deal
• 1:11
  finding,
• 1:12
  and
• 1:13
  scheduled
• 1:13
  actions
• 1:14
  that
• 1:14
  can
• 1:14
  restock
• 1:15
  household
• 1:15
  items
• 1:16
  on
• 1:16
  a
• 1:16
  recurring
• 1:17
  basis.
• 1:18
  The
• 1:18
  new
• 1:18
  service,
• 1:19
  let's
• 1:19
  also
• 1:19
  not
• 1:20
  forget,
• 1:20
  also
• 1:20
  includes
• 1:21
  full
• 1:22
  access
• 1:22
  to
• 1:22
  Shop
• 1:23
  direct.
• 1:23
  Tell
• 1:23
  them
• 1:23
  what
• 1:24
  they've
• 1:24
  won,
• 1:24
  Bob.
• 1:24
  Amazon's
• 1:25
  feature
• 1:25
  that
• 1:26
  allows
• 1:26
  customers
• 1:26
  to
• 1:27
  discover
• 1:27
  and
• 1:27
  purchase
• 1:28
  products
• 1:28
  from
• 1:28
  retailers
• 1:29
  across
• 1:29
  the
• 1:30
  web.
• 1:30
  And
• 1:30
  also,
• 1:31
  and
• 1:31
  also,
• 1:32
  just
• 1:32
  because
• 1:32
  we.
• 1:32
  There's
• 1:33
  more.
• 1:33
  There's
• 1:34
  more,
• 1:34
  Chad.
• 1:35
  There's
• 1:35
  more.
• 1:35
  Buy
• 1:36
  for
• 1:36
  me.
• 1:36
  Buy
• 1:37
  for
• 1:37
  me.
• 1:37
  Which
• 1:37
  is
• 1:37
  also
• 1:38
  really
• 1:38
  darn
• 1:38
  important,
• 1:39
  which
• 1:39
  allows
• 1:40
  Amazon's
• 1:40
  agentic
• 1:41
  AI
• 1:41
  to
• 1:41
  complete
• 1:42
  a
• 1:42
  purchase
• 1:42
  on
• 1:42
  behalf
• 1:43
  of
• 1:43
  the
• 1:43
  customer
• 1:44
  on
• 1:44
  another
• 1:44
  retailer's
• 1:45
  website.
• 1:46
  Chad.
• 1:47
  I
• 1:47
  know,
• 1:48
  right?
• 1:48
  Yeah,
• 1:48
  it
• 1:48
  is
• 1:48
  kind
• 1:49
  of.
• 1:49
  It
• 1:49
  is
• 1:49
  kind
• 1:49
  of
• 1:49
  a.
• 1:49
  Whoa,
• 1:50
  Chad,
• 1:51
  big
• 1:51
  question
• 1:52
  here.
• 1:52
  Big
• 1:53
  question.
• 1:53
  Getting
• 1:54
  probabilistic,
• 1:54
  putting
• 1:55
  your
• 1:55
  statistic,
• 1:56
  statistician
• 1:56
  hat
• 1:57
  on.
• 1:57
  What
• 1:57
  is
• 1:58
  the
• 1:58
  probability?
• 1:58
  I
• 1:59
  want
• 1:59
  you
• 1:59
  to
• 1:59
  give
• 1:59
  me
• 1:59
  a
• 1:59
  percentage
• 2:00
  that
• 2:01
  we
• 2:01
  will
• 2:01
  all
• 2:01
  look
• 2:01
  back
• 2:02
  on
• 2:02
  the
• 2:02
  rise
• 2:02
  of
• 2:02
  chat,
• 2:03
  GPT
• 2:03
  and
• 2:03
  Claude
• 2:04
  and
• 2:04
  say,
• 2:04
  you
• 2:04
  know
• 2:04
  what?
• 2:05
  Amazon
• 2:06
  actually
• 2:06
  came
• 2:06
  out
• 2:07
  of
• 2:07
  the
• 2:07
  AI
• 2:07
  area
• 2:08
  with
• 2:08
  an
• 2:08
  even
• 2:09
  stronger
• 2:09
  grip
• 2:09
  on
• 2:10
  commerce
• 2:10
  than
• 2:10
  it
• 2:10
  had
• 2:11
  going
• 2:11
  in.
• 2:12
  Well,
• 2:12
  okay,
• 2:14
  when
• 2:14
  you
• 2:14
  put
• 2:14
  it
• 2:14
  that
• 2:15
  way,
• 2:15
  honestly,
• 2:16
  pretty
• 2:17
  high.
• 2:18
  Really.
• 2:19
  Okay.
• 2:19
  You
• 2:20
  know,
• 2:21
  I
• 2:21
  mean,
• 2:21
  I'll,
• 2:21
  I'll.
• 2:22
  These
• 2:22
  are
• 2:22
  always
• 2:22
  hard
• 2:23
  questions.
• 2:23
  Answer,
• 2:24
  Chris,
• 2:24
  because
• 2:24
  I
• 2:24
  know
• 2:25
  you.
• 2:25
  I
• 2:25
  always
• 2:26
  know
• 2:26
  you
• 2:26
  got
• 2:26
  a
• 2:26
  number
• 2:26
  in
• 2:27
  your
• 2:27
  head.
• 2:27
  And
• 2:27
  so
• 2:28
  you're
• 2:28
  going
• 2:28
  to
• 2:28
  be
• 2:28
  surprised
• 2:29
  one
• 2:29
  way
• 2:29
  or
• 2:29
  another.
• 2:29
  I
• 2:30
  don't
• 2:30
  know.
• 2:30
  I'll.
• 2:30
  I'll
• 2:30
  do
• 2:31
  the
• 2:31
  same,
• 2:31
  you
• 2:31
  know,
• 2:31
  kind
• 2:32
  of
• 2:32
  60,
• 2:32
  70%
• 2:34
  range.
• 2:35
  And
• 2:35
  the
• 2:35
  reason
• 2:36
  I
• 2:36
  say
• 2:36
  that
• 2:36
  is,
• 2:36
  you
• 2:37
  know,
• 2:38
  today
• 2:40
  with
• 2:40
  AI
• 2:40
  commerce,
• 2:41
  everyone
• 2:41
  is
• 2:42
  obsessing
• 2:42
  over
• 2:43
  who
• 2:43
  builds
• 2:44
  the
• 2:44
  smartest
• 2:45
  AI
• 2:45
  model.
• 2:47
  But
• 2:47
  Amazon
• 2:48
  is
• 2:48
  kind
• 2:48
  of
• 2:48
  quietly
• 2:49
  focused
• 2:49
  on
• 2:49
  a
• 2:50
  different
• 2:50
  question,
• 2:50
  which
• 2:50
  is
• 2:51
  who
• 2:51
  actually
• 2:51
  captures
• 2:52
  the
• 2:52
  transaction?
• 2:53
  Right.
• 2:54
  And
• 2:54
  that's
• 2:55
  what
• 2:55
  matters
• 2:55
  most,
• 2:56
  right?
• 2:56
  Like
• 2:56
  the
• 2:57
  transaction
• 2:57
  layer,
• 2:58
  you
• 2:59
  know,
• 2:59
  like,
• 3:00
  actually,
• 3:01
  you
• 3:01
  heard
• 3:02
  me
• 3:02
  and
• 3:02
  others,
• 3:03
  Chris,
• 3:03
  at
• 3:04
  Shop
• 3:04
  Talk
• 3:05
  a
• 3:05
  couple
• 3:05
  months
• 3:05
  ago
• 3:06
  talk
• 3:06
  about
• 3:06
  how
• 3:06
  consumers
• 3:07
  are
• 3:07
  utilizing
• 3:08
  AI
• 3:09
  in
• 3:09
  their
• 3:10
  shopping
• 3:10
  journeys,
• 3:11
  right?
• 3:11
  And
• 3:11
  it's
• 3:12
  mostly
• 3:13
  at
• 3:13
  the
• 3:13
  top
• 3:13
  of
• 3:13
  the,
• 3:14
  you
• 3:14
  know,
• 3:14
  discovery
• 3:15
  and
• 3:15
  research
• 3:15
  and
• 3:16
  brainstorming
• 3:16
  and
• 3:17
  comparisons.
• 3:18
  ChatGPT
• 3:19
  can
• 3:19
  help
• 3:19
  you
• 3:19
  decide
• 3:20
  what
• 3:20
  to
• 3:20
  buy,
• 3:21
  and
• 3:21
  Claude
• 3:21
  can
• 3:22
  help
• 3:22
  you
• 3:22
  write
• 3:22
  a
• 3:23
  beautiful
• 3:23
  product
• 3:24
  comparison.
• 3:25
  But
• 3:25
  Amazon,
• 3:26
  Amazon
• 3:27
  completes
• 3:28
  the
• 3:28
  purchase,
• 3:28
  right?
• 3:29
  They
• 3:29
  handle
• 3:29
  the
• 3:29
  logistics,
• 3:30
  they
• 3:30
  manage
• 3:30
  the
• 3:31
  returns,
• 3:31
  they
• 3:31
  have
• 3:32
  your
• 3:32
  payment
• 3:32
  information,
• 3:33
  they
• 3:33
  know
• 3:33
  your
• 3:34
  preferences
• 3:35
  and
• 3:35
  behaviors.
• 3:37
  And
• 3:37
  listen,
• 3:37
  they're
• 3:37
  not
• 3:37
  trying
• 3:38
  to
• 3:38
  build
• 3:38
  the
• 3:38
  best
• 3:38
  AI.
• 3:40
  They're
• 3:40
  integrating
• 3:41
  probably
• 3:41
  good
• 3:42
  enough
• 3:42
  AI
• 3:43
  into
• 3:44
  their
• 3:45
  extremely
• 3:46
  frictionless
• 3:47
  commerce
• 3:47
  engine,
• 3:48
  right?
• 3:48
  And
• 3:49
  personally,
• 3:49
  I've
• 3:50
  been
• 3:50
  down
• 3:50
  on
• 3:50
  the
• 3:51
  Alexa
• 3:51
  interface
• 3:52
  and
• 3:52
  a
• 3:52
  critic
• 3:52
  of
• 3:53
  it
• 3:53
  for
• 3:53
  a
• 3:54
  long
• 3:54
  time,
• 3:56
  but
• 3:56
  voice
• 3:56
  shopping
• 3:57
  through
• 3:57
  Alexa
• 3:58
  isn't
• 3:58
  about
• 3:58
  having
• 3:59
  the
• 3:59
  most
• 3:59
  sophisticated
• 4:00
  conversation.
• 4:01
  It's
• 4:01
  about
• 4:01
  reducing
• 4:02
  purchase
• 4:03
  friction
• 4:04
  to
• 4:05
  literally
• 4:05
  just
• 4:06
  speaking.
• 4:06
  Right?
• 4:06
  And
• 4:07
  when
• 4:07
  that
• 4:07
  works,
• 4:08
  because
• 4:08
  it
• 4:09
  really
• 4:09
  hasn't
• 4:09
  yet,
• 4:10
  but
• 4:10
  like,
• 4:10
  when
• 4:11
  that
• 4:11
  works,
• 4:11
  I
• 4:11
  mean,
• 4:12
  I,
• 4:12
  I
• 4:13
  think
• 4:13
  there's
• 4:13
  a
• 4:13
  better
• 4:13
  than
• 4:14
  not
• 4:14
  chance
• 4:14
  that
• 4:15
  future
• 4:15
  AI
• 4:16
  shopping,
• 4:17
  you
• 4:17
  know,
• 4:17
  even
• 4:17
  the
• 4:18
  agents
• 4:18
  and
• 4:18
  concierge,
• 4:19
  like,
• 4:19
  it
• 4:20
  still
• 4:20
  routes
• 4:20
  through
• 4:21
  Amazon
• 4:21
  pipes,
• 4:22
  right?
• 4:23
  And
• 4:23
  so,
• 4:23
  yeah,
• 4:24
  I'll,
• 4:24
  I'll
• 4:24
  put
• 4:24
  it
• 4:25
  in,
• 4:25
  I'll
• 4:25
  put
• 4:25
  in
• 4:25
  a
• 4:25
  60
• 4:26
  to
• 4:26
  70%
• 4:27
  neighborhood.
• 4:28
  Yeah,
• 4:28
  yeah.
• 4:29
  No,
• 4:29
  I
• 4:29
  think,
• 4:29
  I
• 4:29
  think
• 4:29
  you're
• 4:30
  hitting
• 4:30
  on
• 4:30
  something
• 4:30
  really
• 4:30
  important,
• 4:31
  Chad,
• 4:31
  is
• 4:31
  that
• 4:31
  you're
• 4:32
  hitting
• 4:32
  a.
• 4:32
  Fundamentally
• 4:32
  on
• 4:32
  the
• 4:33
  psychology
• 4:33
  of
• 4:33
  where
• 4:34
  we
• 4:34
  buy
• 4:34
  as
• 4:35
  consumers.
• 4:36
  That's
• 4:36
  also
• 4:36
  incredibly
• 4:37
  important.
• 4:38
  And
• 4:39
  why
• 4:39
  we
• 4:40
  choose
• 4:40
  to
• 4:40
  buy
• 4:40
  from
• 4:40
  Amazon
• 4:40
  is
• 4:41
  because
• 4:41
  the
• 4:41
  confidence
• 4:41
  they
• 4:41
  give
• 4:42
  us
• 4:42
  and
• 4:42
  all
• 4:42
  the
• 4:42
  things
• 4:42
  that
• 4:43
  go
• 4:43
  on
• 4:43
  in
• 4:43
  and
• 4:43
  around
• 4:44
  the
• 4:44
  purchase
• 4:45
  itself.
• 4:46
  And
• 4:46
  the
• 4:47
  other
• 4:47
  point
• 4:47
  I'd
• 4:47
  make
• 4:47
  too,
• 4:48
  and
• 4:48
  I'm
• 4:48
  with
• 4:48
  you,
• 4:48
  and
• 4:48
  the
• 4:48
  reason
• 4:49
  I
• 4:49
  asked
• 4:49
  the
• 4:49
  question
• 4:49
  the
• 4:49
  way
• 4:49
  I
• 4:49
  did
• 4:50
  is
• 4:50
  because,
• 4:50
  like,
• 4:50
  are
• 4:50
  we,
• 4:51
  you
• 4:51
  know,
• 4:51
  if
• 4:51
  you
• 4:51
  just
• 4:51
  have
• 4:52
  a
• 4:52
  needle,
• 4:52
  is
• 4:52
  the
• 4:52
  needle
• 4:53
  moving
• 4:53
  in
• 4:53
  Amazon's
• 4:54
  favor
• 4:54
  or
• 4:55
  is
• 4:55
  it
• 4:55
  not,
• 4:55
  given
• 4:55
  all
• 4:56
  the
• 4:56
  rise
• 4:56
  of,
• 4:56
  you
• 4:57
  know,
• 4:57
  Claude
• 4:57
  and
• 4:57
  ChatGPT
• 4:58
  and
• 4:58
  the
• 4:58
  like.
• 4:59
  And
• 5:00
  from
• 5:00
  my
• 5:00
  perspective,
• 5:00
  when
• 5:00
  I
• 5:01
  step
• 5:01
  back,
• 5:01
  I
• 5:01
  go,
• 5:01
  I
• 5:01
  just
• 5:02
  look
• 5:02
  at
• 5:02
  it
• 5:02
  and
• 5:02
  go
• 5:02
  like,
• 5:02
  okay,
• 5:03
  pre
• 5:03
  AI,
• 5:04
  first
• 5:04
  product
• 5:04
  searches
• 5:05
  were
• 5:05
  happening
• 5:05
  two
• 5:06
  places,
• 5:06
  Amazon
• 5:06
  and
• 5:07
  Google.
• 5:07
  Who
• 5:07
  am
• 5:08
  I
• 5:08
  more
• 5:08
  worried
• 5:08
  about
• 5:08
  on
• 5:09
  that
• 5:09
  front?
• 5:09
  Google.
• 5:10
  Like,
• 5:10
  I'd
• 5:10
  be
• 5:11
  much
• 5:11
  more
• 5:11
  worried
• 5:11
  about
• 5:11
  Google
• 5:12
  losing
• 5:12
  its
• 5:12
  territory
• 5:13
  in
• 5:13
  that
• 5:13
  space
• 5:14
  where
• 5:14
  Amazon's
• 5:15
  trying
• 5:15
  to
• 5:15
  keep
• 5:15
  a
• 5:15
  foothold
• 5:16
  on
• 5:16
  it
• 5:16
  and
• 5:16
  can
• 5:17
  do
• 5:17
  it,
• 5:17
  because
• 5:18
  the
• 5:18
  psychology
• 5:18
  of
• 5:18
  already
• 5:19
  why
• 5:19
  you
• 5:19
  went
• 5:19
  to
• 5:20
  Amazon
• 5:20
  versus
• 5:20
  Google
• 5:21
  hasn't
• 5:21
  changed
• 5:22
  because
• 5:22
  of
• 5:22
  what
• 5:23
  you
• 5:23
  said,
• 5:23
  the
• 5:23
  psychology
• 5:23
  of
• 5:24
  where
• 5:24
  you
• 5:24
  buy.
• 5:25
  And
• 5:25
  then
• 5:25
  the
• 5:25
  other
• 5:26
  point
• 5:26
  I'd
• 5:26
  make
• 5:26
  too
• 5:27
  is
• 5:28
  the,
• 5:28
  the
• 5:28
  buy
• 5:29
  for
• 5:29
  me
• 5:29
  capability
• 5:30
  is
• 5:30
  really
• 5:30
  interesting
• 5:31
  over
• 5:31
  time.
• 5:32
  If
• 5:32
  People
• 5:32
  are
• 5:33
  still
• 5:33
  going
• 5:33
  there
• 5:33
  with
• 5:34
  the
• 5:34
  intent
• 5:34
  to
• 5:34
  purchase,
• 5:35
  knowing
• 5:35
  Amazon
• 5:36
  can
• 5:36
  provide
• 5:36
  all
• 5:36
  the
• 5:36
  things
• 5:37
  in
• 5:37
  the
• 5:37
  background
• 5:37
  that
• 5:37
  it
• 5:37
  does.
• 5:38
  The
• 5:38
  buy
• 5:39
  for
• 5:39
  me
• 5:39
  and
• 5:39
  how
• 5:39
  that
• 5:39
  evolves
• 5:40
  is
• 5:40
  also
• 5:40
  really,
• 5:41
  you
• 5:41
  know,
• 5:41
  captivating
• 5:42
  to
• 5:42
  me.
• 5:42
  So
• 5:43
  that's
• 5:43
  why
• 5:43
  I
• 5:43
  think,
• 5:43
  yes,
• 5:44
  long
• 5:44
  run,
• 5:44
  we'll
• 5:45
  look
• 5:45
  back
• 5:45
  and
• 5:45
  say,
• 5:45
  you
• 5:45
  know
• 5:45
  what,
• 5:46
  Amazon
• 5:46
  did
• 5:46
  fine
• 5:46
  during
• 5:47
  this
• 5:47
  period.
• 5:47
  But,
• 5:47
  Kelly,
• 5:48
  what
• 5:48
  do
• 5:48
  you
• 5:48
  think?
• 5:49
  Yeah,
• 5:49
  you
• 5:49
  know,
• 5:50
  it's
• 5:50
  interesting.
• 5:51
  As
• 5:51
  you
• 5:51
  were
• 5:51
  reading
• 5:52
  the
• 5:52
  headline
• 5:52
  out,
• 5:53
  my
• 5:53
  first
• 5:54
  reaction
• 5:54
  was
• 5:56
  40%.
• 5:57
  It
• 5:57
  feels
• 5:57
  like,
• 5:58
  okay,
• 5:58
  we're
• 5:59
  throwing
• 5:59
  pain
• 6:00
  at
• 6:00
  the
• 6:00
  wall.
• 6:00
  Like,
• 6:01
  there's
• 6:01
  a
• 6:01
  lot
• 6:01
  of
• 6:01
  different
• 6:02
  applications
• 6:03
  to
• 6:03
  AI
• 6:03
  they're
• 6:03
  playing
• 6:04
  with,
• 6:04
  but
• 6:05
  what's
• 6:05
  the
• 6:06
  plan?
• 6:06
  What's
• 6:07
  the
• 6:07
  strategy?
• 6:07
  It
• 6:08
  felt
• 6:08
  a
• 6:08
  little
• 6:08
  scattered,
• 6:09
  but.
• 6:11
  After.
• 6:11
  Reflecting
• 6:12
  a
• 6:12
  little
• 6:12
  more,
• 6:13
  maybe
• 6:13
  that's
• 6:14
  kind
• 6:14
  of
• 6:14
  what
• 6:14
  AI
• 6:14
  is
• 6:14
  all
• 6:15
  about
• 6:15
  right
• 6:15
  now.
• 6:15
  There's
• 6:16
  so
• 6:16
  much
• 6:16
  change.
• 6:17
  Like
• 6:17
  we
• 6:18
  take
• 6:18
  the
• 6:19
  time
• 6:19
  to
• 6:19
  play
• 6:19
  and
• 6:20
  see
• 6:20
  what
• 6:20
  works
• 6:21
  and,
• 6:21
  and
• 6:22
  drive
• 6:22
  them
• 6:22
  something
• 6:23
  new.
• 6:24
  So
• 6:24
  I
• 6:25
  think
• 6:25
  there's
• 6:25
  definitely
• 6:25
  an
• 6:26
  opportunity
• 6:26
  there.
• 6:27
  And
• 6:28
  to
• 6:28
  your
• 6:29
  point
• 6:29
  around
• 6:29
  the
• 6:30
  buy
• 6:31
  now,
• 6:32
  if
• 6:32
  people
• 6:33
  are
• 6:33
  already
• 6:33
  going
• 6:33
  to
• 6:33
  Amazon
• 6:34
  to
• 6:34
  purchase
• 6:34
  and
• 6:35
  I
• 6:35
  can
• 6:35
  just
• 6:35
  say
• 6:36
  to
• 6:36
  my
• 6:36
  phone,
• 6:36
  you
• 6:37
  know,
• 6:37
  Alexa,
• 6:39
  buy
• 6:39
  dog
• 6:40
  food,
• 6:40
  like,
• 6:41
  that's
• 6:41
  pretty
• 6:41
  incredible.
• 6:42
  And
• 6:42
  I
• 6:42
  already
• 6:43
  have
• 6:43
  that
• 6:43
  habit
• 6:44
  that
• 6:44
  I'm
• 6:44
  going
• 6:45
  to
• 6:45
  be
• 6:45
  going
• 6:45
  to
• 6:45
  Amazon
• 6:46
  to
• 6:46
  do
• 6:46
  that.
• 6:46
  But
• 6:46
  if
• 6:46
  you
• 6:47
  can
• 6:47
  just
• 6:47
  further
• 6:48
  reduce
• 6:48
  the
• 6:48
  friction,
• 6:49
  I
• 6:49
  think
• 6:49
  it
• 6:49
  builds
• 6:50
  on
• 6:50
  the
• 6:50
  proposition
• 6:50
  they
• 6:51
  already
• 6:51
  have.
• 6:52
  That's
• 6:53
  really
• 6:53
  true.
• 6:53
  Yeah,
• 6:53
  I
• 6:54
  never
• 6:54
  thought
• 6:54
  about
• 6:54
  that.
• 6:54
  The
• 6:54
  buy
• 6:55
  for
• 6:55
  me
• 6:55
  capabilities
• 6:56
  of
• 6:56
  all
• 6:57
  the
• 6:57
  purchases
• 6:57
  that
• 6:57
  are
• 6:57
  happening
• 6:58
  routinely
• 6:58
  that
• 6:58
  aren't
• 6:59
  happening
• 6:59
  on
• 6:59
  Amazon,
• 7:00
  that
• 7:00
  if
• 7:00
  Amazon
• 7:00
  can
• 7:01
  take
• 7:01
  a
• 7:01
  share,
• 7:02
  even
• 7:02
  a
• 7:02
  slice
• 7:02
  of
• 7:03
  those.
• 7:03
  Exactly.
• 7:04
  Yeah.
• 7:05
  Yeah,
• 7:05
  that's
• 7:05
  really
• 7:05
  interesting.
• 7:06
  Yeah.
• 7:06
  Like,
• 7:06
  why
• 7:06
  am
• 7:06
  I
• 7:06
  going
• 7:06
  to
• 7:07
  chewy
• 7:07
  for
• 7:07
  that
• 7:07
  if
• 7:07
  I
• 7:07
  can
• 7:08
  just
• 7:08
  do
• 7:08
  the
• 7:08
  same
• 7:08
  thing
• 7:08
  through
• 7:08
  Amazon?