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101: Does Your DMO Need a Hive Mind? (Janette Roush)
Every DMO generates a constant stream of intelligence - agency reports, meeting transcripts, sales calls, partner conversations - and most of it ends up trapped in someone's inbox or a folder nobody can find. What if all of it fed one central brain?
Janette Roush of Brand USA returns (jingle included) to explain the "hive mind" concept, inspired by Y Combinator's AI-first restructuring, where every input flows to one place and the humans' job is to add to it and extract from it. She walks through the version she built at Brand USA: Claude indexed monthly reports from 15 international offices…
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