Why AI Fails at Scale: The Rise of Context Engineering
Most enterprise AI projects don't fail on the model. They fail on context. That's the line that stuck with me from my conversation with Geetesh Iyer at Data + AI by Databricks Summit on The Ravit Show, right after his talk on the rise of the AI Context Engineer!!!! The pattern he laid out is one a lot of data teams will recognize. Accuracy looks great in the pilot. Then you scale, the inputs get messy, and the answers start breaking down. People blame the model or the data. Geetesh makes the case that both are usually fine. What's missing is the context, which definition of revenue to trust…
The skinny
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