Latest / All In with Allie / Is Business Slow or is it Just You? A CTA for Survival of the Fittest

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Is Business Slow or is it Just You? A CTA for Survival of the Fittest · All In with Allie

• 0:01
  Hello, Hello. In this episode of All In with Ali, we are
• 0:05
  going to discuss if business really is slower right now or is it you?
• 0:11
  And how we can ride the wave of a very interesting economy until the pendulum
• 0:17
  inevitably swings in the other direction. And most importantly, how can you shift
• 0:23
  from fear to faith and capitalize majorly on what I think is a major opportunity
• 0:30
  in the making. So this is going to be a powerful conversation. Whether
• 0:35
  you are in the best business season of your life or you're in a slower
• 0:41
  season, doesn't matter. This is for you. Let's get into it.
• 0:45
  Oh and this will not be a fear based conversation. I can promise you
• 0:48
  that, So let's get into it. Welcome to All In with Ali podcast,
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  the podcast for entrepreneurs and online business owners who are ready to create the
• 1:00
  life and business of their dreams. I am so happy you are here.
• 1:06
  So I mentioned in the last episode that I have been very social lately.
• 1:11
  I've been having a lot of conversations with people in general, but a lot
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  of business owners. So I you know, it's totally normal for me on
• 1:21
  a standard week to be in conversation with dozens of women. Anyway, because
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  that's the nature of my business, and I have active containers going on at
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  all times usually, so I'm you know, very tapped into women business owners
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  in general in many different industries, in addition to other colleagues who are in
• 1:42
  you know, the coaching industry and friends who are in other industries. Right.
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  And I've noticed something super super interesting with these people. I've noticed that
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  it truly just depends on the person, like what it is that they're focused
• 2:01
  on. So I've noticed that either somebody is concerned or feeling cautious and very
• 2:10
  aware that there might be something potentially looming to be concerned about because they're seeing
• 2:19
  evidence that their business is slowing down, so you know, they're assuming that
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  there's there's something greater happening. I have noticed women who just simply aren't concerned
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  at all, not because their business is doing great. You know, their
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  business could be in any you know, any shape, and you know that
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  obviously they would have to be obviously honest about that for me to know,
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  but you know, there's no concern at all. It's just like they understand
• 2:46
  the nature of business and it is what it is, and you know,
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  they know that it's a wave and you know to get through the wave,
• 2:53
  you ride the wave and there you get. And then I've also noticed some
• 2:55
  people who are hyper focused on the big R word that's being thrown around like
• 3:04
  confetti in the States right now. So obviously I'm talking about recession, and
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  I know that I'm very fortunate to have other listeners that are all over the
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  globe, which is the coolest thing. And I don't know what's going on
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  in your specific economy. I barely know what's going on in ours, but
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  this is it's a hot topic right now, and it's been a hot topic,
• 3:30
  hasn't it. And I've noticed that anytime that this is a conversation.
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  Again, there are those people that are hyper hyper hyper focused on it.
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  And then there are others that give negative thugs like nothing at all. They're
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  completely detached. They're either unaware or again they just don't care, they understand,
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  or they have a belief that it simply doesn't affect them or not any
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  any significant way or any significant lasting way. Right So, anyway, my
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  point is there's people all over the map, like in terms of their their
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  thought process and their belief on and again these are these are for our purposes,
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  all women who are in the United States, who you know, base
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  all over the map in terms of like what they think is going on and
• 4:27
  how it relates to their business and so on and so forth. So what
• 4:30
  does this mean? Who is right? Are we headed toward an economic downfall
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  that's going to take us all down? Is it all fear mongering, maloney
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  or something in between? Here is my hot take, Okay, which is
• 4:47
  what you're here for, and take it or leave it. You You do
• 4:50
  not have to. I mean you already know this. I don't have to
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  remind you. But this is this is just my opinion. No matter what
• 4:58
  you believe about the state to the economy and how it's going to affect you,
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  you're probably right. Here's why. We cannot control what an economy as
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  a whole does, but we can control what we do about it. So
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  if you assume doom, I would also assume that your actions will reflect that.
• 5:21
  You'll likely spend less, you'll likely invest less. You may even shift
• 5:27
  your business in a way that may or may not even be necessary trying to
• 5:31
  avoid some sort of crash. Right, if you are somebody that assumes things
• 5:38
  will eventually even itself out in time, your actions will no doubt reflect that,
• 5:44
  right, You're not going to make any sudden movements. You might tighten
• 5:47
  up things a little bit just to be smart, just to make yourself feel
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  safe. But again like no big drastic changes, no actions out of fear.
• 6:02
  So you know, again, it's gonna come down to you. And
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  I say that not to shame anybody who is feeling fear right now. I
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  say that not to paint a picture of delusion that if your business isn't doing
• 6:19
  so great, just pretend that it is, or you know, don't fall
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  into the trap of getting all worked up over what potentially could be a bigger
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  issue. I'm simply just saying, whether you believe it's something to be super
• 6:34
  concerned about or you're not really that concerned about it, you're probably right.
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  And some of you might be thinking, that's literally how an economy crashes,
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  right, because the outlets freak the masses out, the masses slow they're spending,
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  and then the negative ripple effect ensues. But here's something else for you
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  to consider, if you're open to it. While it is absolutely true that
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  there are people spending investing less out of fear, this is totally true,
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  it's also true that they are going to be people that give up. In
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  the coaching industry or the online business industry, whatever industry you're in, there
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  are going to be people who get freaked out or who simply don't have what
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  it takes to ride the current wave that we're in and give up or close
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  down or whatever completely. So what does that leave you with opportunity? Okay,
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  and I'm not saying that we're celebrating the fact that some people are going
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  to quit, or that we're celebrating the fact that some businesses are going to
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  close down or they're forced to go find another avenue of revenue for the time
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  being, or whatever. These things happen. But with that comes a certain
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  level of opportunity that, if you're smart, you look out for. So
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  when things like this happen, when things get shaken up in the economy or
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  again, there's a lot of fear based conversations, even if they are rooted
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  in statistical facts. There is going to be, and typically is, a
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  thinning of the herd. That's just part of it. So that part isn't
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  in question. There's going to be people who leave or who get put out,
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  But the thing that is in question is will you be here in your
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  power when this wave has come and gone. What does that mean? Will
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  you be the one who, regardless of what everybody else is doing and how
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  they're reacting and the things that they're focusing on and the things that they're doing,
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  will you be the one that continues to act within integrity of your beliefs
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  in your brand and focus on the things that you can control. Will you
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  be a smart business owner? Will you be resourceful? And will you be
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  the one who is still standing here when the dust settles, when it inevitably
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  settles, Because that's all that this is. It is a moment. It
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  is a trend. It's a wave. That's what business is. It ebbs
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  and it flows. I think of it all the time, like, well,
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  here's a good one. Like a relationship. Okay, there are many
• 9:33
  seasons and phases of a relationship. So let's take like a married couple.
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  For example, there's the and they don't even have to be married. Okay,
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  let's just take a relationship in general. There's the best part, right
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  which everybody loves, which is the honeymoon phase. And then if you stay
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  together long enough, you're going to have rough patches in your relationship. There're
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  gonna be things and miss miscommunitys and seasons that you just have to work through.
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  And if you want to be together, you work through those phases.
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  So when things are good, right, when the economy's good and we're in
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  a honeymoon phase, nobody is going to leave. As a matter of fact,
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  that's when everybody comes in. So when let's take twenty twenty for example,
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  like during COVID, that was a huge opportunity where a lot of people
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  we saw this mass joining, this mass enter of the coaching industry because people
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  didn't or couldn't work in their regular job. We didn't know, I mean,
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  nobody knew what was going on, right, But then all of a
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  sudden, there's this industry where people are still making money, if not more
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  money than the average person, and more money than they've ever made before in
• 10:48
  their life. Other people are seeing that and they're like, Hey, I
• 10:50
  want to work from home. I have a skill, I could teach something,
• 10:54
  I could you know, take this and transfer it into some sort of
• 10:58
  coach situation. So we people seized that opportunity and we saw this mass joining
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  of an industry or entering or whatever whatever. The opposite of a MAXs mass
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  exodus is that's what we saw in about twenty twenty twenty twenty one, where
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  people saw that this is an opportunity, but a lot of those people don't
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  have what it takes. A lot of those people, while they may or
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  may not have great intentions for wanting to join, they simply don't have the
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  heart for it. It was just this shiny penny at the time. It
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  was an opportunity. They jumped on it. But just like any other relationship,
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  the second that it goes from honeymoon phase to a little bit of rocky,
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  some people dip. And you see that in relationships too, right.
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  It's like the second that arguments start happening or it's not fuzzy and cuddly anymore,
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  people break up because they're simply not meant to be together. We are
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  about to see this in our industry in the online business space now that it's
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  getting a little rocky or it's not as fruitful and honeymoon vibes as it might
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  have been a couple of years ago. There's many people that just it's not
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  meant for them, so they're gonna go on to the next thing or back
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  to what they were doing. And that's perfect. So you have to ask
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  yourself, do I want this? And by the way, some of you
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  might be in a honeymoon phase in your business right now, and I'm certainly
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  not saying and this again, this is not meant to be a fearful conversation
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  or make you double take or rethink what's going on in your business at all.
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  If your business is going well, great, If you're in the honeymoon
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  phase of your business, go great, enjoy it, live it up,
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  and again stay because I've got some things for you. But if you're not
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  and you feel like, Okay, it's been better or I'm new it can
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  get better, cool, how bad do you want it? That's the question
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  you need to ask yourself. If you want this, if you want to
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  stay in this relationship that is online business, then there's a few things that
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  need to happen. You need to get resourceful, which we're going to talk
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  about, maybe possibly pivot a couple of things, a couple of behaviors.
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  You know, there are some things that we can tweak, But the big
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  thing is stay in the game, Like what can you do to stay in
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  the game, What can you do to stay in the relationship to get past
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  this ebb and get to the next flow because it's there. Are you going
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  to be around when it comes? And if it's not meant for you,
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  don't judge yourself. That's great information to have, but move on. That's
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  okay too. That's a really powerful realization if you're like, you know what,
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  when things are good, I love this. But when things aren't good,
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  I hate it. I don't want to be here anymore. I'd much
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  rather be doing whatever. Go do whatever. That's absolutely cool too. But
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  the fact of the matter is business will always ebb and flow. This is
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  not new. You may be new to it, but this is not new.
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  This is just the nature of the game. You will always always have
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  dips in revenue between your peaks. So I talk a lot about and I've
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  referred to like the growth and the steady growth of my business. Right.
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  I started my business in let's see, it was twenty eighteen negative five thousand
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  dollars in revenue, twenty nineteen, one hundred and ninety k, and then
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  to ninety k, and then five oh six and then seven sixty four I
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  think last year. Right, So, like, if you put those on
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  a graph, you see a pretty drastic upward slope, which is beautiful,
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  right, Like, that's what we want to see in business. But if
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  you were to zoom in to each of those years, you see the roller
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  coaster from hell. You know, you see some months high, some months
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  slow, some months high, a few months slow, a couple of months
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  high, even more months low. You know, it's just like this ebb
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  and flow, ebb and flow, ebb and flow, ebb and flow,
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  and that's all that this is. So it's up to you for how long
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  or deep those dips go and how well you ride that wave. So I
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  think, you know, back to what I said earlier, with these different
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  levels of conversations that I noticed, and like who's right, who's wrong?
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  You know, is it the person whose hyper focus? Is it the person
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  who could give zero f's? Is it the person in between? It totally
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  depends on them. It's because if you aren't really overly concerned, I'm not
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  saying again, be delusional, I'm not saying to put your head in the
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  sand. But if you don't hyper focus on fear based situations and potentials,
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  you just know that, yes, those are possibilities for you, okay,
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  And just like those are possibilities positive situations are also possible for you. It
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  depends on what you focus on that's going to dictate your actions. If you
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  believe Inmit doom is coming, you're going to behave way differently than if you
• 16:36
  believe this is just a tiny little season. We're going to get through it,
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  and you know you're again you're going to be smart, but you're going
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  to come out on top because that's just what you do. I want you
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  to imagine the difference of those actions of those two different people. You're right
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  either way. It's just what do you want to be right about? This
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  is going to be hell or this is going to be a great opportunity for
• 16:59
  you. So this is a call, in my opinion, for the survival
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  of the fittest. How bad do you want this and what are you going
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  to focus on? So let's bring it back depending on where you are.
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  Okay, So if you are somebody who right now you're experiencing a dip in
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  your business, this is a call for you to be resourceful. And this
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  is a word that's been coming up so much in my world, and I
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  know why because this is also a call for me to be resourceful too.
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  And there's things that I'm doing as well because I'm lucky in that, like
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  my dips were a little bit earlier in the year and there were a lot
• 17:45
  of different things, but like I can there's still dips here. I'm noticing,
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  like the peaks are getting higher, and like we're it just it fully
• 17:56
  depends on the day that you talk to me. But Bues, this can
• 18:00
  always be better. In my opinion, I would say last year business couldn't
• 18:07
  get better, And this year it's not bad because I've put in a lot
• 18:12
  of work and effort to make sure that I have the things in place to
• 18:15
  maintain a level of sustainability. But it can also be a lot better too.
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  So you're not alone here, and I'm totally willing to be honest about
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  that. So if you are somebody who's experiencing a dip right now, again,
• 18:32
  this is your call to be resourceful. It's not a call to give
• 18:36
  up. It's not a call to freak out. It's not a call to
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  make a bunch of decisions that you normally wouldn't make out of fear. It's
• 18:44
  simply a call to like, what are some things that you're doing that aren't
• 18:49
  working that we can pivot maybe you know that your offers could use a little
• 18:55
  bit of a refresh. Maybe you've dipped a little bit with your brand and
• 19:00
  your level of consistency. Maybe you feel like things have gotten a little dull
• 19:04
  and you can spruce it up a little bit. And this is an opportunity
• 19:07
  for you to go back to the drawing board and refresh your brand based on
• 19:12
  who you are right now. And then also when like let's talk about the
• 19:18
  resourcefulness, what this simply means is how can you ride the wave, this
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  wave to the best of your ability without having to give up or get pushed
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  out. Okay, so I say that because this is just going to look
• 19:34
  different for everybody. But for some of you, this might look like cutting
• 19:41
  back on a few things. Maybe there are a few expenses that just aren't
• 19:45
  necessary right now. That was the case for me. There were things that
• 19:51
  you know, last year when my business was experiencing this massive boom. You
• 19:56
  know, for me, when things like that happen, I'm just like,
• 20:00
  I'm signing up for everything left and right. I'm like, yeah, let's
• 20:03
  do this service, and let's do that, you know, sign up for
• 20:07
  like a million different subscriptions and things. And when the money is flowing at
• 20:14
  a certain rate. Sometimes it's really easy to not pay attention to loss of
• 20:21
  money flow that again isn't necessary that you really don't care that much about,
• 20:26
  right, Like the subscriptions that are like we don't even really like that.
• 20:30
  We don't even use that anymore. Like we signed up for a bunch of
• 20:34
  tools in my business that we tested out and we kind of like stopped using,
• 20:41
  and but we're still paying, you know, twenty thirty bucks a month
• 20:45
  for That's what I'm talking about. There are things like we can cut the
• 20:48
  fat here so that no matter how long this season goes on, you're okay,
• 20:56
  You're still in the game. So again, that might look like cutting
• 21:00
  back on a couple of things. This might look like bringing on a certain
• 21:04
  level of support for yourself, which looks like investing in something. Maybe this
• 21:10
  looks like, Okay, now isn't the time for me to cut costs.
• 21:15
  Now's the time for me to double down on what I'm doing to maximize this
• 21:18
  opportunity. Maybe your issue is that you don't have enough support, so you're
• 21:25
  wasting a ton of time doing a bunch of shit that you shouldn't be doing
• 21:29
  instead of doing money making activities in your business. So maybe now's the time
• 21:33
  that you do hire that coach, or you do get that program, or
• 21:36
  you do sign on the VA or whatever, and again double down on your
• 21:41
  potential, because you know that if you don't bet on yourself, who will.
• 21:45
  Maybe for some of you, it looks like taking out a business loan
• 21:51
  or a credit card or something like that. These are things that not a
• 21:53
  lot of people talk about, but for the right person, this is a
• 21:57
  good solution for you. This is something that I have looked into. So
• 22:03
  I personally have an excellent relationship with PayPal. I've been using PayPal since twenty
• 22:08
  eighteen. I've talked about the growth of my business. They see that I'm
• 22:15
  in here right like I'm not going anywhere. I've got great credit with them.
• 22:18
  I make great consistent money flow all month, every single month. And
• 22:26
  they have different levels of financing, yeah, like loans or yet financing that
• 22:33
  you can get through them if you want to go their route. So they
• 22:38
  have like a literal business loan, all these things like do your own research,
• 22:45
  go look into it. But they have like a business loan that you
• 22:48
  how does that work? That one? It does go through your credit and
• 22:53
  you pay off weekly, so they give you the money up front and then
• 22:57
  they charge you welee for it, so they take out a small percentage,
• 23:03
  you know, every single week to start paying off that loan, and there
• 23:07
  is interest involved in that. I don't know the exact amount. And then
• 23:11
  there's a working capital loan, which is all based on your sales, so
• 23:17
  it doesn't go through your credit that is available to you if you if you
• 23:22
  have a good relationship with PayPal and some history with PayPal, this might be
• 23:26
  available to you, or they have different limits that are available to you depending
• 23:30
  on your money flow and you know your again, your relationship, your credit
• 23:34
  with PayPal, and the way that that works is you can get whatever amount
• 23:41
  that makes sense for you. You get that and you pay it off via
• 23:45
  your future sales, so they'll take anywhere from I think it's like ten to
• 23:49
  thirty percent of future sales to pay off that loan, and then I think
• 23:55
  it's like right now around ten percent interest on top of that because you borrow
• 23:59
  the mind me. So not for everybody for sure, but for the right
• 24:04
  person who's in a dire enough situation who wants to stay in the game,
• 24:10
  these things are available to you and they could be an absolute life changer.
• 24:14
  People take out business loans all the time. Brick and mortars take out business
• 24:18
  loans all the time. That's the reason why so many businesses are in business
• 24:22
  is because of options like working capital loans and business loans. So no shame.
• 24:29
  Just do your research, talk to your partner, and maybe that's something
• 24:33
  that might be a good move for you. So here is what I am
• 24:40
  doing. And I've already talked a little bit about like where I'm at,
• 24:44
  you know things. Again, I'm so thankful that last year my big goal
• 24:52
  was to scale my business, or get my business at a level where it's
• 24:56
  scalable, and I've done that. It can always be better. I'm working
• 25:00
  on scaling it even more. But because I've put in the work to do
• 25:03
  that, we have a level of consistent, steady revenue every single month.
• 25:07
  That's a foundation and then everything else is icing on the cake. So I'm
• 25:12
  very, very thankful for that. And if I'm being honest again, i
• 25:18
  still feel a little bit of a dip myself. So I'm out there writing
• 25:22
  the waves right along with you. And here's something that I've learned about myself
• 25:29
  that I am taking is such a powerful lesson and I want you to try
• 25:33
  this on for yourself to because when things like this happen, when anything happens
• 25:38
  in your business that isn't lovely that you're not obsessed with, there's a lesson
• 25:44
  in there for you. Right It's like, Okay, why is this happening?
• 25:47
  How can we avoid this in the future. There's something here for you.
• 25:52
  I know by going through this season myself, one thing that I'm realizing
• 25:57
  because it's been so long since I have felt this way that I forgot again.
• 26:03
  Last year it was just like freaking gangbusters in my business, so it
• 26:07
  was like not even a question, you know, My safety wasn't even safety
• 26:14
  as a business was never in question. Now that there's a little bit of
• 26:21
  of the EBB happening, I have had moments where I do feel unsafe and
• 26:27
  I don't like that feeling. I hate it actually, like that feeling of
• 26:34
  oh gosh, you know how like even being concerned about how long a season
• 26:41
  is going to last or how bad it will get. That's not where I
• 26:45
  like to stay. And for me, this is just an opportunity to put
• 26:52
  myself in the position to not feel that way again, right, Like,
• 26:56
  how can we create even more of a found foundation, even more of a
• 27:00
  safety net. So while I have this foundation in my business, what I
• 27:06
  lack is that safety net. So god forbid if something were to really pop
• 27:11
  off or whatever. We have savings, but like for my business, I
• 27:18
  don't have, you know, something that I could dip into for you know,
• 27:25
  quote unquote worst case scenarios. And now in this season, it's very
• 27:30
  like, I'm very hyper aware that I don't like that. I don't like
• 27:34
  being in that position. So now my goal is to make it to where
• 27:41
  I don't feel that way. I want to be. I want our family
• 27:45
  to be good. I want my business like I want safety nets, not
• 27:48
  in a fearful way, but put into place so that it doesn't even have
• 27:53
  to be a thought in my mind, to where I don't have to do
• 27:57
  anything that I don't want to do in my business to in order just to
• 28:03
  make a sale. You know, I'm not opposed to hustling by any means.
• 28:07
  Your girl loves the hustle, but I never want to be in that
• 28:12
  position where it's like, oh gosh, we need to make money. We
• 28:15
  need to make money now, So like, what's something we can put out
• 28:18
  there? I don't love that vibe, and the goal is to never have
• 28:22
  to get in that vibe. So I've already mentioned I'm cutting back on unnecessary
• 28:30
  subscriptions, unnecessary expenses, some spending, and it feels good to know that
• 28:38
  resources like the working CapitalOne from PayPal is something that's available to me. So
• 28:44
  worst case scenario, I've got that to fall back on. But those are
• 28:48
  the things that I'm doing, and I would say more than anything, or
• 28:53
  in addition to that, I am doing my best to get to enjoying the
• 29:00
  ride. What does that mean? So y'all know, listen, I am
• 29:07
  a metaphor queen, Okay. I live for a good business metaphor and especially
• 29:14
  a road trip one. Okay, but business is like a road trip truly,
• 29:22
  right. You have this vision of like when you've quote unquote made it
• 29:26
  and you are on track to that. So how you get there is you
• 29:30
  keep driving, like that's the goal, to keep driving. So when you're
• 29:33
  on a road trip, and especially a long one, there's a big difference
• 29:37
  between getting in a car, not turning on music, focusing on every single
• 29:44
  mile marker on the road, you know, stopping every few miles, wondering
• 29:48
  how long you've got, Like, there's a big difference between that and another
• 29:52
  difference between getting on the road, turning on the music, enjoying the scenery,
• 29:56
  trying to make the best of it, listening to an audio book,
• 30:00
  listening to my podcast. You know, like those two experiences are going to
• 30:03
  be very different, even if you're headed in the same direction to the same
• 30:07
  destination. One is going to feel miserable and like it's taking years, and
• 30:12
  the other one you get there before you even know it and you're like,
• 30:15
  holy crap, how did I get here so fast? Like I don't even
• 30:18
  know what's been going on. I've just been having the best time doing me.
• 30:25
  That's what I've been focusing on, right, Like not letting a slower
• 30:30
  season in business affect how I feel about the rest of my life and not
• 30:37
  getting so down about it, certainly not making it mean anything about me,
• 30:42
  right, just because if there is a moment that sales are down, that
• 30:47
  doesn't mean anything about me about my ability to impact people and to teach people.
• 30:53
  It's just it is what it is in this moment. So just like
• 30:57
  on a road trip, you're going to bouts of traffic where things are a
• 31:00
  little bit slower, but you don't pull off to the side of the road,
• 31:04
  park and cry about it and wonder if you maybe by crying you'll get
• 31:08
  there faster. No, you stay in the traffic and you trust that eventually
• 31:14
  the traffic's going to clear up and then you're gonna be breezing down that highway
• 31:17
  again. Business is the same thing, all right, So go back,
• 31:23
  like, no matter what's going on, how can you bring it back to
• 31:27
  enjoying your experience. Put some things into place, make yourself feel supported,
• 31:34
  get resourceful if you need to, But then bring it back to what is
• 31:37
  working and how can I enjoy this again? So one thing that I notice
• 31:44
  anytime something happens in business, I personally can get super hyper focused on that
• 31:51
  and it can affect my whole mood and shift how I feel about everything,
• 31:56
  when in reality, that's just one tiny thing that isn't going perfectly my way
• 32:02
  and everything else could be great, right, So, like my relationship with
• 32:07
  Chris could be perfect, my babies are healthy and doing well, my relationships
• 32:14
  with my friends are going great, my relationship with Spirit is going great.
• 32:19
  Like everything could be great. But if the second that business gets a little
• 32:23
  rocky, then it feels like nothing's working, that nothing's going right, and
• 32:28
  it's just not true. That's just one little part that isn't going the exact
• 32:35
  way that I wanted to go. Sometimes, same thing happens in my relationship.
• 32:38
  Sometimes Chris and I go through little funks. We went through one this
• 32:42
  week. It was stupid. We're cool now, you know. Sometimes my
• 32:46
  kids get sick. I don't sit there and I'm like, oh my gosh,
• 32:50
  everything's going to shit. Holy crap, he has the flu. Everything's
• 32:53
  just like nothing's working, you know, and have a freaking meltdown. I
• 32:58
  mean, you might have a meltdown, but it it doesn't like I don't
• 33:00
  snowballet into everything's not working or everything sucks like I sometimes do in my business.
• 33:09
  So sometimes your business is gonna get a little sniffle. Sometimes your business
• 33:15
  is going to go through a little bit of a funk. Don't let that
• 33:20
  take everything else down in your life. It's just a tiny little snapshot and
• 33:25
  what will eventually be an incredible image, an incredible movie of your life,
• 33:32
  of your career. But you are the director of the show. It's to
• 33:38
  you to decide how this story is gonna go. This little snapshot wherever you
• 33:45
  are in business right now, what's going to be the greater story because you
• 33:50
  are in large part in charge of that again, because what you decide to
• 33:53
  focus on and what you think and believe might be happening, is going to
• 34:00
  take what it is that you do. So now would be a really beautiful
• 34:04
  time, if things aren't going great in your business, to paint a hero
• 34:08
  story and start telling yourself and start envisioning the story of how it all turned
• 34:14
  around and how you hung in there, and how you made really smart decisions
• 34:17
  and you did what you needed to do and you didn't let it dictate the
• 34:21
  rest of your life, and you know, you came out the other side
• 34:23
  better than ever. And while other people ran off and decided to do other
• 34:27
  things because they didn't have what it takes, you were standing when the dust
• 34:30
  settled, and it was the greatest opportunity of your career. I recommend telling
• 34:37
  that story, envisioning that story, because that story is possible for you.
• 34:45
  Okay, So a couple of call to actions for all of us here today.
• 34:51
  If business is going well for you, great, celebrate it, relish
• 34:58
  it, soak it up, rub it in everybody's face, not in a
• 35:05
  mean way, but because it's the truth and it is something to celebrate because
• 35:12
  business ebbs and flows. Okay, I can't tell you how many times I'm
• 35:16
  in a traffic jam in business and I'm like, ah, I was just
• 35:22
  going eighty miles per hour and I did not I didn't celebrate it, right,
• 35:27
  I just I was totally focused on the wrong things. Oh man,
• 35:31
  you'll get there again. So if business is going well for you, celebrate,
• 35:37
  soak it up. What you focus on grows. So again, let's
• 35:40
  just relish in this moment, capitalize on it. Lead be one of the
• 35:46
  ones who says like, hey, listen, I've figured something out over here.
• 35:52
  We're gonna be okay. Let me explain to you what's working for me,
• 35:55
  and be smart. Be smart if if things were to shift at some
• 36:00
  point, which they will, that's not fear based. This is just literal
• 36:07
  history. What's always happened. Will you be prepared? Are you preparing for
• 36:14
  that? Is there some sort of nest egg or you know, foundation built
• 36:20
  in your business to where if something does shift, if you do hit a
• 36:24
  little bit of a traffic jam, you're gonna be okay, not a big
• 36:29
  deal. You're not gonna have to do anything out of integrity, or do
• 36:31
  some things that you don't want to do, like take out a loan if
• 36:34
  that's not in line with you. So be smart. If business has been
• 36:40
  better, okay, if you're in a little bit of a dip, if
• 36:45
  you're in a little bit of a traffic jam, an EBB, or you're
• 36:49
  just getting started, celebrate that too. You're still in the game. You
• 36:55
  learn more in the hard season than you do the easy season. It's easy
• 37:04
  to be again, it's easy to be a business owner in the honeymoon phase.
• 37:08
  It's easy to be in a relationship in the honeymoon phase. But when
• 37:12
  do you get your stripes, When do you get your cred your wisdom during
• 37:20
  the harder seasons, So celebrate that too. It's okay, you're going to
• 37:27
  be okay. You've probably been through harder things and the opportunity is here now
• 37:32
  and even more so right around the corner. So keep going, be resourceful,
• 37:39
  cut back on whenever you need to cut back on, pivot whatever it
• 37:43
  needs to be pivoted. You know, if some changes need to be made,
• 37:45
  be responsible enough and your own advocate to do those things, and then
• 37:54
  keep it in perspective. Blip on the radar screenshot and you know, freeze
• 38:00
  frame on what will be a super long, glorious movie. Zoom out a
• 38:07
  little bit, This too shall pass. You're going to get through this.
• 38:10
  We're going to get through this. It's going to be fantastic. Okay.
• 38:15
  So before we go, I have something to share with you that some of
• 38:19
  you will absolutely be interested in, especially in this season of business. But
• 38:24
  I've created something called the Hot Offer Challenge. And the reason why I did
• 38:30
  that is because how I got here today with the successful business that I've had
• 38:36
  is through hundreds of offers like that's I've made over two million dollars in business
• 38:42
  all through my offers. And this is a skill that I am very good
• 38:47
  at helping others adopt for themselves. I love teaching it. It's actually my
• 38:52
  favorite thing to teach. It's my favorite thing to strategize on. And I
• 38:55
  wanted to create a way that is supertainable for everybody, no matter what season
• 39:01
  you're in, to join and learn this skill for yourself and where I can
• 39:06
  actually support you in it. So I'm going to read to you what this
• 39:10
  is and give you the dates, and then we'll link the We'll link it
• 39:15
  in the show notes. This is happening live. Let's see a Monday September
• 39:21
  fourth to Friday September eighth. So I think as this goes live like the
• 39:24
  week after, so you will want to move fast on this, and I
• 39:29
  think there will be a price increase I'm sure at some point, so get
• 39:31
  on it. But this is what I have to say about the Hot Offer
• 39:35
  challenge. There's a difference between the offer you create and hope sells and the
• 39:40
  offer you create and know will sell. A big difference. This is the
• 39:45
  difference between disappointing sales and holy shit sales. This is a difference between an
• 39:52
  attempt at an online business career and an incredibly successful online business career. And
• 40:00
  it's made within the offer itself, the pricing, and most importantly, your
• 40:06
  energy and confidence in the selling of the offer. Any Hot Offer Challenge,
• 40:12
  you will learn my proven step by step process to curate and sell your next
• 40:16
  no brainer offer. Within five days, you receive all of the info and
• 40:22
  tools you need to make literal millions of dollars in your business, plus a
• 40:28
  day plus a day of hot seat coaching to receive feedback on your new offer.
• 40:32
  So there's going to be four days of training where I teach you the
• 40:36
  process and then on day five you get to take what you've made over the
• 40:40
  past four days and I will give you actual feedback on it, like,
• 40:44
  Hey, let's think about the pricing this way. Hey love the title?
• 40:46
  What about this for a subtitle? Ooh, did you think about maybe structuring
• 40:51
  it this way? Okay? You know, like, I'm going to get
• 40:53
  my hands on your offer. So in this challenge, you're going to receive
• 40:58
  the hot offer training taught live over four days, a live hot seat coaching
• 41:01
  session where you can receive feedback on your new offer, lifetime access to all
• 41:06
  recordings, and a list of all the tools and programs we use to create,
• 41:09
  record and sell my offers. So again, this is happening starting Monday,
• 41:15
  September fourth to Friday September eighth, and we will put the show note
• 41:20
  or the link in the show notes for you to sign up. So I
• 41:24
  will leave you with this. I believe in you, I believe in us.
• 41:30
  We are going to be okay because we have always been okay. It
• 41:34
  always works out and this time is no different. You are the cream that
• 41:39
  rises to the top. You will be the person standing in her power when
• 41:45
  the dust settles. You just have to decide that that's it and then follow
• 41:49
  that with action. And if you need more support with that, come to
• 41:52
  the Hot Offer Challenge and we will rework some super juicy hot offers and get
• 41:58
  you out of your our business traffic. Jam I love you, I will
• 42:02
  see you here next week. Bye,