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Elevating Customer Conversations for Transformative Opportunities

In this Value Coffee Talk podcast episode, host Tom Pisello meets with Angela Hughes, VP of Revenue Acceleration for security firm Ping Identity.

The pair discusses the importance of elevating the level of conversation with customers and prospects, in order to uncover transformative opportunities.

She emphasizes the need and discusses best practices to keep GTM teams focused on tangible business outcomes, and engage with higher-level stakeholders to understand their challenges and needs better.

Takeaways

Raising the level of conversation opens doors to transformative deals.

Engaging with…

The skinny

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