Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Liquid Death Turned Canned Water Into a Rebel Brand
Episode 101 of Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell. Lucas and Luna drill into the marketing phenomenon of Liquid Death, the canned water company that built a billion-dollar brand on irony and absurdity. They trace how founder Mike Cessario used heavy metal aesthetics, irreverent humor, and a 'murder your thirst' tagline to turn a commodity into a lifestyle. Along the way, they examine the 2023 valuation of $1.4 billion, the role of viral social media stunts like the 'Beverly Hills lawsuit,' and what traditional CPG brands can learn…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.