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Bonding with BOND - Darnell Brisco, Patricio Hoter and Drea Althoff
We're joined on this episode by Darnell Brisco, Patricio Hoter and Drea Althoff of BOND. Darnell is the EVP of Growth; Patricio is Creative Dir. in A/V; and Drea is SVP, Creative Dir. in Print.
We got many nuggets of wisdom and heard a ton of passion for the work. We discussed
What it means to be "unanimously collaborative" to create the best cut, the best comp or arrive at the best idea;
How virtues like empathy and grit have been necessary to get through the last few years and will serve all of us going forward;
The evolution of campaigns;
What the process for creating great work is, i.e…
The skinny
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