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Choosing The Right Film Concept (And Why Most Filmmakers Get It Wrong)
So many indie filmmakers begin their journey with a passion project—or a story they’ve always wanted to tell. But if you want your film to reach an audience and have commercial success, you need to start somewhere else.
In this episode of Indie Filmmaking: Truth & Reality, Jeff Deverett makes the case for starting with your audience, not your script. Before you write a single page, he challenges you to ask: Who will this movie be for? Can I reach them? And will they actually want to pay to watch it?
Jeff shares practical frameworks, like the “100-seat challenge,” and a real-world case study…
The skinny
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