Mike Linton CRO of Ancestry.com / former CMO of Farmers Insurance
In this Episode of the podcast I sit down with Mike Linton, the CRO of Ancestry.com and the former CMO of Farmers Insurance. Mike addresses his career bucking the trend of CMO tenure at organizations like P & G, Best Buy, Farmers Insurance and now Ancestry.com. Mike addresses topics like how to spot a unicorn business, who should get to vote on different marketing decisions, how marketing is like making a Martini, how to adopt tech in a marketing org quickly but not to quick, and a host of other exciting topics!
The skinny
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