B2B Marketing - The War Between Art & Science – Camela Thompson
On this episode, I talk with Camela Thompson, who is a B2B thought leader, an entrepreneur, a podcaster, and an author.
Camela and I discuss B2B marketing. In particular, Camela explains "The War Between Art & Science" – which includes issues related to digital marketing in today's world.
We also talk about the ability to track and analyze results in different types of marketing.
"We now have the ability to measure the impact of the creative item we're testing." – Camela Thompson
Today on the Tech Leader Talk podcast:
- How to solve the conflict between art and science in marketing
- A common…
The skinny
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