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100: After 100 Episodes, Which of Our Own Beliefs Didn't Survive?
Two years, 100 episodes, and zero preparation. In the first-ever live edition of Destination Discourse, Stuart Butler and Adam Stoker take audience questions in real time and put their own positions on trial.
Adam explains why he moved from championing owned media to arguing that earned media now carries the most weight, because answer engines value third-party conversation above everything else. Stuart argues DMOs should focus less on owning the conversation and more on stimulating word of mouth, from reviews to Reddit.
Then it's the agency-client relationship. When Adam asked 225 people at…
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